Whether you sell clothes, shoes or cosmetics, you can use GS1 standards to create more efficient business processes and higher product safety.

Retail and GS1

If you produce and sell goods in retail, you need to identify, capture, share and trace information along the entire value chain. GS1 meets the business needs of your industry with global standards and services.

Why GS1?

GS1 standards have become even more important at a time when consumers are gaining more and more power. Everyone expects accurate and clear product information and quick information about access. Is the product in stock? Is it safe to use? How was it produced? How does it affect the planet?

You benefit from meeting the needs of consumers and retailers by having the right product, in the right place, at the right time.

When all products, packages and pallets are uniquely identified and labeled with a barcode or QR code, you create efficient logistics and visibility throughout the value chain. With the help of standards, you can also meet the legal and industry requirements and regulations imposed on you and your product.

Benefits for your business

Sustainability and traceability
GS1 standards create more efficient information flows with greater transparency through the value chain. It contributes to security, sustainability and traceability to your business.
2d codes in retail - provides better traceability
Efficient logistics
Improve your delivery flows and inventory management. When you have full control over delivery, stock and distribution, you will save time and money.
Comply with legal requirements
GS1 standards are updated in line with the changing requirements of the industry and regulators. It gives you as a brand owner more security and higher trust from buyers and consumers.

Standars in use

In the retail industry, it is common to use GS1 standards for identification and barcoding.

  • GTIN (Global Trade Item Number) for product identification and outer packaging.

  • SSCC (Serial Shipping Container Code) for pallets and cages.

  • EAN-13, EAN-8, ITF-14 and GS1-128 are standards for barcodes.

  • RFID to simplify inventory and similar processes.

  • QR, GS1 DataMatrix and Data Matrix are standards for 2D barcodes.

Barcode (r)evolution

2D in retail

Retail is moving towards a global evolution from classic barcodes to two-dimensional QR and DataMatrix. Commerce simply gets a new dimension and more benefits for consumers and businesses.
Find out more
Create products and connect to GTIN
GS1 standards for e-commerce
Identify and label pallets and packages

How GS1 standards are developed

It is the retail industry that affects how GS1 standards are to be developed.

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