Link management is a service where brand owners can manage links related to products you have registered in My Products. With a simple scan, your stakeholders can quickly access relevant information such as product descriptions, recipes or traceability information.
The links are shared with the GS1 Registry Platform and displayed when the product is searched for in the global search service Verified by GS1. This makes it easier for consumers, retailers and marketplaces, for example, to verify information associated with your product’s GTIN.
What is link management?
Link management is a web-based service for managing links to information about your products. You can create multiple links for each product and each link is associated with a specific link type.
When you create links for a product in Link management, a link to GS1 Sweden’s resolver is generated. Then, when you put a 2D barcode on your product (such as a QR code), with your GS1 Digital Link, which in turn links to the resolver link, you as a brand owner can choose which sources of information the 2D barcode links to, and the person scanning the 2D barcode will be sent to the type of information about the product that is relevant to them.
The service is included in the GS1 Company Prefix subscription from GS1 Sweden, and you can access it when you are logged in to MyGS1.
Link type examples
Product information – basic information about the product such as product descriptions and other specifications.
Certifications – which verify the origin, safety, and other certifications of the product.
Video – showing functions, uses and other benefits of the product.
Recipes – to provide inspiration to cook something where the product is an ingredient.
Traceability information – to make the supply chain and origin of the product visible.
Safety information – with information on the product’s safety and handling instructions.
Who uses Link management?
Link management is used by brand owners to manage and structure links to information about their products that they want to make easily accessible to their stakeholders, either by searching the product in Verified by GS1 or by scanning a 2D barcode with a GS1 Digital Link.
Retailers and consumers can then obtain verified information from the brand owner, such as certifications (e.g KRAV or Fairtrade), product descriptions, or specific documentation to demonstrate a product’s carbon footprint.
Benefits of Link management
- You don’t need to create your own infrastructure to manage links.
- You can link the 2D barcode on your product to several link types.
- You don’t need to change the 2D barcode when you want to link to new information about the product.
- The links become searchable in Verified by GS1, making it easier for consumers, retailers and others, to verify information about your product.
How it works
1. Register the product in My Products.
2. The product then appears in the list in Link management.
Frequently asked questions
What is a resolver?
A resolver is a tool that acts as a path finder, redirecting users to sources of information that is directly relevant to them. Depending on the context, you can say that the user asks a question about a product (by scanning a 2D barcode) and the resolver makes sure the user receives the right answer.