GS1 Trade Item Information offers your products a common digital language and is a supplement to the Global Data Synchronisation Network (GDSN). Suppliers and buyers get a standardized way to exchange digital product information – both in the local and global market.
When everyone follows the same guidelines for how we communicate about products, the information flow is accurate, consistent and efficient.
Who uses GS1 Trade Item Information?
GS1 Trade Item Information is used by many different industries connected to GDSN, including the grocery industry, foodservice, pharmacy and alcoholic beverages. The standard is used by companies of all sizes whose common interest is that consumers should receive accurate information about products regardless of whether the sales channel is online, a physical store or a marketplace.
Everyone in the supply chain benefits from the accuracy of product information. In order for different users to succeed with information management, there are guidelines and specifications to help them along the way.
System developers receive all the necessary documentation associated with GDSN to build and pre-adapt systems.
The benefits of GS1 Trade Item Information
When the products speak the same language, it is beneficial to everyone. Brand owners, retailers, and consumers can be confident that the information complies with global GS1 standards.
Better data quality
You get better data quality with a standardized language about products. The product information in the systems becomes a digital twin that matches the physical product. You’ll get a correct message about products in all sales channels which help consumers make purchasing decisions.
GS1 Trade Item Information is used by companies worldwide. This means that you share or receive product information with your Swedish and international business partners. In Sweden GS1 Trade Item information is adapted to the requirements and needs of the Swedish market.
Efficient data management
Suppliers and retailers become more efficient and save time when product information is handled automated and according to a common agreement. You reduce manual data management and gain control of orders, deliveries, inventory, and product exposure in sales channels.
Safety and security
GDSN is updated several times a year. This means that you can be sure that your industry will meet current market and legal requirements (such as new EU regulations) for what must be stated in your information. This means better safety and security for you and your consumers.
How GS1 Trade Item Information is used
In practice, GS1 Trade Item Information is used by suppliers and buyers in all phases of information management;
For information between business systems
— Suppliers who need to enter trade item information in an ERP or input system use Guideline Trade Item Information. It explains, for example: list of ingredients, dimensions, weight, shelf label/receipt text and hmany other attributes that will help them communicate with retailers, carriers and consumers.
— Suppliers following the ECR Trade Window need to pre-announce trade item information via their system to their buyer in time before launch. As it gets closer to launch, the supplier complete their product information.
— Retailers receive product information in their business system adapted to the latest version of GDSN. They receive important information that helps to plan store shelves, warehouses, logistics, orders, e-commerce and much more.
For sharing and validate in Validoo
— Suppliers validate, store, quality assure and share their information through the Validoo service and its data pool adapted to the latest version of GDSN.
— Retailers receive accurate and up-to-date product information via Validoo and through their sales channels.
Three to four times a year, the documentation is updated in connection with new versions of GDSN. This often introduces new attributes, codes and rules that benefit the local and global market. What to add or remove is decided by users in the GS1 user group.