The beauty industry and GS1
Retailers and suppliers of makeup, perfume, skin & hair products need a common way of sharing information in the supply chain and sales channels. For many years, GS1 has met the business needs of your industry with global standards and services for identification, capturing, and sharing. Modern beauty products have unique identities and barcodes that enable scanning of both large and small items. The beauty industry is now introducing the next level in its digitalisation, which is about streamlined and correct master data.
In the beauty industry, it is a challenge to communicate about products and packages. Problems can occur if trade item information does not follow an agreed structure or contains inaccuracies. The consequences for the industry can often be measured in;
- costs for manual handling,
- time spent on troubleshooting,
- delayed deliveries,
- inefficient logistics,
- lost sales,
- dissatisfied consumers
GS1 standards and services create the opportunity for the industry to gain control over its product and logistics data by offering a common digital language. This means that structured data on beauty items can be exchanged in a seamless and automated way between suppliers and buyers. It helps you save time, reduce manual data management, increase efficiency and prevent delays.
By working in a standardized way, you can meet regulatory and industry requirements. You can win new sales opportunities at global retailers and marketplaces that often demands GS1 standards. In addition, you can satisfy your consumers’ constant need for better product information.
Benefits for your business
Efficiency and automation
Enable digital and automated information flows. Seamlessly shared product data helps you save time.
Better data quality
Minimize the consequences of incorrect information through structured product data to all recipients.
Deliver better shopping experiences online and in physical sales channels. Reliable product data helps consumers buy.
Standards in use
In your industry, it is common to use a combination of GS1 standards and services. They are used for identification, capturing and data sharing.
GTIN (Global Trade Item Number) for product identification.
SSCC (Serial Shipping Container Code) for pallets and cages.
GLN (Global Location Number) for identifying places and parties.
GDSN is a product data network for synchronized data.
Validoo is a database service for validating and sharing data and images.
Use Sweden's largest database service for sharing high-quality trade item information and product images.
Toolbox for brand owners
Step-by-step guides with videos, checklists and other resources to get started with GS1 standards and services for the beauty industry.
Often used in your industry
How GS1 standards are developed
The beauty industry in Sweden is actively involved and influences the development of GS1 standards.
In collaboration with the beauty industry
purchasing and assortment for Kicks and Åhléns Beauty. We collaborate on issues related to GS1 standards and seamless data exchange of trade item information.
What’s on in your industry?
Read about ongoing industry initiatives, case studys and collaborations in the Retail and CPG industry.