Marketplaces around the world use GS1 standards to manage the quality of their digital product catalogues - and to win consumer trust and authenticity.

What is a marketplace?

A marketplace is a place for online trading of different sellers’ products on a single domain. Marketplaces such as Amazon, eBay, CDON or Fyndiq can address both global and local markets. They handle everything from order to delivery. Sellers pay a fee for exposure on their platform.

Marketplaces and GS1

If you want to sell products online through marketplaces, you have everything to gain by using GS1 standards for unique numbers, product information and images.

GS1 standards are important parts of the information, which is the actual offer to the digital consumer. Products are better sales-optimized and consumers can feel confident that they are clicking on the right product.

Watch the video about GS1 standards for e-commerce

Why GS1?

Most marketplaces require you as a salesperson to identify your products with GS1 GTIN and barcodes. And they often have high standards for the images and product information you enter into their systems. These are the things we help you with. High standards are good because they mean better business for both parties.

Benefits for marketplaces and sellers

For marketplaces

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Creating better user experiences
Offers easier price comparisons
Get higher data quality in the product catalog
Risking fewer duplicate listings

For sellers

  • Better visibility and searchability for consumers.

  • Higher conversion rate, higher purchase rate.

  • Exposure among Google Shopping campaigns and in Google organic search results.

  • Linking to other data sources such as videos, digital reviews, etc.

  • Efficient delivery flow.

Common standards in marketplaces

In marketplaces, you can often see that they require one or more of the following GS1 standards from you as a seller.

  • GTIN (Global Trade Item Number) for unique identification of products.

  • EAN (European Article Number) for labeling products. Represents your 13-digit GTIN and applies to products sold anywhere in the world.

  • ISBN and ISSN are used to identify printed books and journals and are managed by the National Library.

  • UPC (Universal Product Code) for labeling products. Represents your 12-digit GTIN and is customized for North America where both UPC and EAN are accepted.

GS1 standards for easier e-commerce.
Sell products on marketplaces.
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