Consumer Packaged Goods

Consumer Packaged Goods

GS1 standards are the most widely used in the world in the CPG industry. Over the years, we have helped thousands of companies to identify, capture and share accurate information about their products.

CPG and GS1

Producers and suppliers in the CPG industry (consumer packaged goods) need to identify, capture, share and trace information along the entire supply chain. GS1 standards and services create opportunities for your industry to exchange information about everything in the supply chain – all the way from producer to end consumer.

GS1 has a long history in the CPG industry. In fact, this is where it all started in the 70s with a chewing gum pack that became the first trade item to be scanned in a checkout. Today, GS1 barcodes are scanned 6 billion times a day.

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Why GS1?

Consumers, regulators and industries in modern times place high demands on accurate product and logistics information. But they also want transparent information about the origin, content and climate footprint of the product. And what has happened on the journey through the supply chain. Everyone expects up-to-date, accurate and reliable data from the brand owner, store and e-retailer who will sell the product.

You can meet the needs of your consumers and retailers by using global GS1 standards and services that help you communicate in the same language as the one you do business with.

Benefits for your business

Sustainability and traceability
Create efficient information flows with greater visibility through the value chain. GS1 standard contributes to better safety, sustainability and traceability.
2d codes in retail - provides better traceability
Efficient logistics
Improve your supply chain, inventory management and shelf availability. When you have control over delivery, stock and distribution, you save time and costs.
Regulatory compliance
Follow the changing demands of the industry and regulators. It provides greater security and higher consumer trust for both the retailer and the brand owner.
Barcode (r)evolution

2D in Retail

Retail is moving towards a global evolution from classic barcodes to two-dimensional QR and DataMatrix. Commerce simply gets a new dimension and more benefits for consumers and businesses.
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Standards in use

In your industry, it is common to use a combination of GS1 standards and services. They are used for identification, capturing, data sharing, data quality and traceability.

  • GTIN (Global Trade Item Number) for product identification.

  • SSCC (Serial Shipping Container Code) for pallets and cages.

  • EAN-13, EAN-8ITF-14 and GS1-128 are used for barcoding.

  • EPC/RFID to simplify inventory and similar processes.

  • QR, GS1 DataMatrix and Data Matrix are standards for 2D barcodes.

  • GLN (Global Location Number) for identifying places and parties.

  • GDSN is a product data network for synchronized data.

  • Validoo is a database service for validating and sharing data and images.

  • GS1 Trade Item Information for the exchange of digital product information.

  • Quality assurance service for manual control of data and images.

Database service for products and images


Use Sweden's largest database service for sharing high-quality trade item information and product images.
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Create products and connect to GTIN
GS1 standards for e-commerce
Identify and label pallets and packages


Buyers, purchasers, consumers and others can search for and compare products launched for the Swedish market. Updated product information and images are shared from the Validoo database service.

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