GS1 QR is a two-dimensional barcode (2D) used to label products that will be scanned with the camera in a mobile phone or tablet.
GS1 QR is used to provide more detailed information to multiple recipients. The square contains many small, unique patterns where the data is encoded both horizontally and vertically. Unlike the one-dimensional barcode, a 2D code can contain large amounts of encoded information such as; a URL, user manual, or other product information that does not fit on the packaging.
Who uses GS1 QR?
They use the QR code to offer large amounts of information both to consumers, but also to other parties in the supply chain. A QR code is also durable and remains readable even in cases of external damage. The same symbols are used worldwide as a part of GS1’s global standards, making it easier to do business both locally and globally.
The benefits of GS1 QR
They can contain a large amount of information such as;
- a WEB address
- an application
- installation instructions
- an item’s best before date
- serial number
- batch number
… and they can also be used in connection with GS1 Digital Link, which makes it possible to directly link the code to a unique web link (URI) and thus enrich consumers’ shopping experience.
The code takes up little space on the packaging and can remain readable even if printed in small size, damaged or etched on a product. The marking allows traceability throughout the supply chain.
How GS1 QR is used
You can use a QR code on packaging and on-line to offer more information to the consumer in a small space. In the supply chain, the symbols are used on all types of packaging (consumer packaging, outer packaging and pallet). Most often in order to achieve safety and traceability throughout the chain.
As a complement
The label is currently used as a complement to the traditional one-dimensional barcode that can be found, among other things, on products in the grocery and retail trade. There is global and local work going on within GS1 to eventually replace the traditional 1D codes with 2D codes, which means that they will, in time, be able to be scanned in both mobiles and standard check points.