Fruit and vegetables

With unique identification, complex supply chains can be transformed into seamless and transparent shopping experiences.

Fresh produce and GS1

If you produce and sell fresh produce, you need to create an efficient supply chain with accurate data. GS1 standards and services create opportunities for your industry to identify, label, share and track the entire value chain – from producer to end consumer.

Why GS1?

Today’s consumers and regulators have high expectations for accurate information about the food we eat. They also want transparent information on the origin of the product, its carbon footprint and exactly where it is on its journey through the supply chain. Multiple sourcing routes and increased regulatory requirements for food create complex supply chains that require accurate data.

You can meet the needs of your consumers and retailers by using global GS1 standards and services that help you communicate in the same language as the one you do business with.

Identification of fruit and vegetables

There are two ways to identify fruit and vegetables, the PLU or the GTIN which is a GS1 item number. In Sweden, PLU numbers are mostly used today, but more actors are looking at the possibility of numbering fruit and vegetables with GTIN instead.

The PLU number identifies a certain group of items, such as an apple variety, rather than the origin of the specific apple. The product is placed on a scale at the check out register, the cashier enters the PLU code manually, and the price is registered on the receipt. GS1 Sweden has the administrative responsibility for PLU codes in Sweden.

Benefits for your business

Sustainability and traceability
Create more efficient product flows with greater transparency throughout the value chain. GS1 standards contribute to better security, sustainability and traceability.
2d codes in retail - provides better traceability
Efficient logistics
Improve your delivery flows and inventory management. When you have full control over delivery, stock and distribution, you will save time and costs.
Comply with legal and industry requirements
Get help to comply with the latest industry and legislative requirements. It gives you as a brand owner greater security and higher customer confidence.
Implementing GS1 standards

Guidelines for Fruit & Vegetables

The Fruit and Vegetables sector has decided to adopt the GS1 system to improve supply chain efficiency. Here you can find all the guidelines for identification, barcode marking and master data.
Read more

Common standards and services in the retail sector

In your industry, it is common to use a combination of GS1 standards and services. They are used for identification, labeling and sharing.

  • GTIN (GS1 article number) for the identification of products and outer packaging.

  • SSCC for pallets.

  • EAN-13, EAN-8, ITF-14 and GS1-128 are barcode standards.

  • QR code, GS1 DataMatrix and Data Matrix are standards for 2D codes.

  • GLN for identification of locations and parties.

  • GDSN is the world’s largest product data network for synchronized data.

  • Validoo is a database service for validating and sharing data and images.

  • GS1 Item Information for the exchange of digital product information

Discover GS1 with Discovery App
Traceability with GS1 standards
Identify and label pallets

How industry GS1 standards are evolving

The grocery industry in Sweden is involved in influencing the development of GS1 standards.

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