Verified by GS1

Trust starts with a valid ID – get the right information with Verified by GS1

We live in a world where data drives business. E-commerce websites offer millions of products that flow through the supply chain worldwide – from producer to consumer. This makes it extra important that the data available about your products and locations can be trusted. With Verified by GS1, you can now answer the questions: “Is this the product I think it is?”, “Will the information reach the right recipient?”.

Verified by GS1 enables retailers and marketplaces to get verified information about a product or a location, with data provided by the owner of a Global Trade Item Number (GTIN), or a Global Location Number (GLN). This leads to greater efficiency in the supply chain and to a better shopping experience which in turn drives sales and fewer returns.

Only data provided directly by the owner of a GTIN or GLN

Verified by GS1

Verified by GS1 is used by retailers, marketplaces and brand owners. If you subscribe to a GS1 Company Prefix you get an unlimited number of searches.
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Verified by GS1 for:


As a retailer, you can use Verified by GS1 to search GTINs and GLNs from around the world to find out who owns the number, and to get basic information about the product or location.

Verified by GS1 provides retailers:

  • Time and cost savings when collecting and verifying data
  • Lower risk of incorrect use of GTIN
  • More information about a location/party connected to a GLN
  • Optimized business processes

Brand owner

When you as a brand owner manage and structure your GTINs and GLNs in MyGS1, the information is registered in the global database GS1 Registry Platform. This makes it possible for your stakeholders to verify that you are the owner of your product, that the product has the correct GTIN, and see which locations/parties your GLN is linked to by searching them in Verified by GS1. You register your GTINs in My products and your GLNs in My places.

Verified by GS1 provides brand owners with;

  • Simplified data sharing process and faster time-to-market
  • Higher brand integrity through better market insights and increased visibility of data quality
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Success story

METRO and P&G get insightful business benefits with Verified by GS1

METRO and P&G recently conducted a joint evaluation of Verified by GS1. The project provided a wide range of learnings.
Read the success story View more


Verified by GS1 is a global service used to verify and retrieve information such as:
• If a GTIN or GLN is valid
• Which company owns a specific GTIN
• Which party or location company that is connected to a GLN
• Basic information and an image of the product connected to a GTIN.

Verified by GS1 is used by retailers, marketplaces and brand owners. Everyone in the brand chain who is involved in selling or buying products has a need to either register a GTIN or GLN, or to verify the brand owner, the identity of a product or a location/party.

At you can try the service with a limited number of searches per day. If you subscribe to a GS1 Company Prefix from GS1 Sweden, you get an unlimited number of searches in our customer portal MyGS1.

Do you want to become a customer? Read more here.

This feature is currently unavailable. Is there anything you see that your company needs? Please contact our customer service and tell us how you would like to use Verified by GS1.

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