Alcoholic beverages

GS1 standards are established in the trade and distribution of alcoholic beverages. They are used to identify, capture and share accurate information about products.

Beverage industry and GS1

If you produce and sell alcoholic beverages, you need to create an efficient and traceable flow of goods. GS1 creates opportunities for your industry to identify, label, share and track the entire value chain seamlessly – from producer to end consumer. You can meet the needs of your consumers and retailers by using global GS1 standards and services that help you communicate in the same language as the one you do business with.

Why GS1?

Demands are constantly increasing from consumers, regulators and industries that need accurate product and logistics information. And transparent data on the origin, content and carbon footprint of the beverage. Everyone expects accurate, reliable data from the brand owner and the shop selling the drink. When sellers and buyers use the same business language to communicate about products, the supply chain becomes efficient. Therefore, the alcoholic beverage industry in Sweden has chosen to use GS1 standards.

GS1 standards and barcodes have been used for a long time to read information on bottles and cans. Later, the use was extended to include outer packaging and pallets. It provided the industry with more efficient warehousing, logistics and reduced shelf space. Systembolaget has chosen to receive product information and images via the Validoo database service, which also ensures that the information complies with GS1 standards.

Benefits for your business

Sustainability and traceability
Skapa effektivare varuflöden med större transparens genom värdekedjan. GS1-standarder bidrar till bättre säkerhet, hållbarhet och spårbarhet.
2d codes in retail - provides better traceability
Efficient logistics
Förbättra dina leveransflöden och lagerstyrning. När du har full kontroll på leverans, lager och distribution, kommer du spara tid och kostnader.
Comply with legal and industry requirements
Få hjälp att följa branschens och lagstiftarnas senaste krav. Det ger dig som varumärkesägare större trygghet och högre kundförtroende.
Barcode (r)evolution

2D in retail

The retail and grocery sector is currently undergoing a transformation from classic barcodes to two-dimensional QR and DataMatrix. Trade in goods simply takes on an additional dimension and brings entirely new benefits to consumers and businesses.
Read more

Common standards and services in the beverage industry

In your industry, it is common to use a combination of GS1 standards and services. They are used for identification, labeling and sharing.

  • GTIN (GS1 article number) for the identification of products and outer packaging.

  • SSCC for pallets.

  • EAN-13, EAN-8, ITF-14 and GS1-128 are barcode standards.

  • EPC/RFID to simplify inventory and similar processes.

  • QR code, GS1 DataMatrix and Data Matrix are standards for 2D codes.

  • GLN for identification of locations and parties.

  • GDSN is the world’s largest product data network for synchronized data.

  • Validoo is a database service for validating and sharing data and images.

  • GS1 Item Information for the exchange of digital product information

Database service for the beverage industry


Take advantage of Sweden's largest database service for sharing high-quality article information and product images.
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Systembolaget’s guidelines for alcoholic beverages

If you sell products at Systembolaget, you need to follow new supplementary guidelines and requirements for standardized imagery of product images, which you can read about in our latest specification.

How traceability works
Create computer-generated product images
Identify and label pallets

How industry GS1 standards are evolving

The beverage industry in Sweden is involved in influencing the development of GS1 standards.

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