Product Photography

High quality images for all sales channels
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Product images for successful sales

A good product image of high quality is crucial when consumers make decisions to buy a product. If you need an image of a product, we can have it photographed and the images delivered to you within 2-10 days. Our photographers follow the requirements that ensure the image is of high quality and accepted for marketing in stores, online, on product sheets, and much more.

Product photography benefits

  • Product images that follow set guidelines for several industries.

  • High-quality and professional images are quality assured according to GS1 standards.

  • Images for all channels: online, marketing, physical stores, product sheets, flyers, etc.

  • Image upload to Validoo if you are a Validoo customer.

We work with different sectors and markets.

Retail product photography

Product images are an important sales tool in retail both online and offline. In the retail sector, product photos are used, for example, for product sheets, shelf planning, advertising and marketing, e-commerce, in-store signage and self-scanning.

The service includes

  • 1 market image and 1 planogram image as recommended by the ECR.
  • Photography in a studio environment
  • Quality assurance according to GS1 standards and guidelines for quality assurance of image in Validoo
  • Upload to Validoo

Find out more in Manual with sample images for product photography.

Product photography in foodservice

We photograph your foodservice product in a way that clarifies ordering and selling regardless of the channel in which the product appears (online, menu and display information, etc.). With sales enhancing product images specifically tailored to the industry’s needs, the contact with your product becomes visually clear online and offline.

The service includes

  • 1 market image (out of its packaging)
  • 1 online image (in its packaging)
  • Photography in a studio environment
  • Quality assurance according to GS1 standards and guidelines for quality assurance of image in Validoo
  • Upload to Validoo

Find out more in Manual with images for product photography Foodservice.

Product photography Norway

We help create selling product and planogram images that follow the Norwegian grocery market’s imaging requirements and angle specifications. Products can be photographed in four different ways depending on the package type. The number of pictures depends on the type of product and packaging.

The service includes

  • 1-4 market images for the Swedish and Norwegian market
  • 1-3 planogram images for the Swedish and Norwegian market
  • Photography and editing in a studio environment
  • Quality assurance according to GS1 standards and guidelines for quality assuring of image in Validoo
  • Upload to Validoo (for sales in Sweden)

Find out more in the Manual with images for product photography Norway.

Special photo assignments

Do you need help with image concepts that go a bit beyond the scope of standardised product photography? You may want to produce new advertising images for a campaign, layouts for a brochure, or inspirational images for an article.

Our photographers have extensive experience in product, advertising, and food photography. We help you with ideas and creativity, and we take care of the entire production.

Inspirational images

We help you place your product in a context that inspires both customers and consumers (such as trays, platters and serving suggestions). We develop image concepts for recipe folders, articles, catalogues, sales presentations, annual reports, etc.

Promotional images

Promotional photography of product and food images for advertisements, signs, packaging designs, brochures, web pages, digital advertising, etc.

On-location-photo

Do you want to photograph large/bulky products or expo pallets? Our mobile photo team will come and help you photograph on-site.

Contact our photo studio for more information.

How it works

It’s easy to hire GS1 Sweden when you need quality product photography. Start by filling in the contact form below and then send your product to us.

1. We photograph your product in our photo studio.
2. Product image is edited by professional editors.
3. Your image is quality assured and uploaded to Validoo. Done!

Some of the product images photographed in our studio

Lead times for product photography

We aim to deliver your product image edited, quality assured, and ready to use within a few days of receiving the product. Depending on the type of product we are photographing, lead times can vary.

ServiceDeliveryLead time
Product photography Retail1 market image, 1-3 planogram images, quality assurance, upload to Validoo5-10 days
Product photography Express1 market image, 1-3 planogram images, quality assurance, upload to Validoo48 hours
Product photography Foodservice1 market image (out of its package), 1 online image (in its package), quality assurance, upload to Validoo.5-10 days
Product photography Norway1-4 market images, 1-3 planogram images, quality assurance, upload to Validoo5-10 days
Lead times for quality assurance apply to weekdays from the time the image is linked to the order.

Photo manuals and guidelines

Product photography guidelines may look different in different markets. Find out more about the guidelines we follow for the various markets, and the quality requirements defined by the industries in our photo manuals.

The manuals are easy to follow if you choose to photograph your product images yourself.

Related services

Fotograf i studio

    More information

    If you have any questions about product photography, you are always welcome to contact our customer service.

    Send a quotation request

    Fill in the form with a brief description of your needs and we will get back to you with a price offer. We can also help you specify the mission.

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