Product images customized for mobile
Mobile ready hero images contain design elements that clarify important information about your product at online purchases. The mobile has become the first choice of device for the online consumer and it is often here they have their first contact with your product.
Product images adapted for small screens can help the consumer to quickly identify important information such as; product type, size, taste and quantity in the package. These types of images can provide significant increases in sales compared to traditional online product images.
Mobile Ready Hero Images (MRHI) were tested live against conventional product images in an A / B split test at four UK dealers.
MRHI showed positive sales growth for all categories above. (Image borrowed from Unilever and University of Cambridge)
This includes
Production time and price depend on the type of packaging and decoration. Contact the photo studio for more information.
1 product image for the mobile phone
Product images for E-commerce in mobile
Support elements that visualize information
Design according to global guidelines
Guidelines for Mobile Ready Hero Images (MRHI)
The Mobile Ready Hero Images (MRHI) guidelines for the Swedish grocery market have been developed by the Media Reference Group and is based on GS1’s ongoing work in the International workgroup that develops global MRHI guidelines. The workgroup includes the University of Cambridge and Unilever UK, which conducted studies, eye tracking and A / B tests where mobile ready hero images were tested against conventional online product images.
Guidelines for Mobile Ready Hero Images (MRHI)
Four attributes for identification
- Brand
- Product Type (Functional name, e.g. Shampoo or Juice)
- Variant (e.g. “dry hair” or “orange”)
- Pack size / content (e.g. 500 gr or 20 pieces)
If necessary, an additional attribute may be used to clarify the identification of the variant or size (see example below).
Design Examples
Four attributes on-pack and one extra to enhance size
Contents can be displayed by lifting the lid
Attribute enhanced on-pack on multi-pack
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