What is Validoo?
Validoo helps businesses share product information and ensure digital product data quality.
The services are offered by GS1 Sweden, which together with its customers sets the standard for product and image information in Sweden. A single, common standard helps everyone who works with master data, images, sales, storage and logistics.
Read more about Validoo
How to get started
About the product database
Validoo is Sweden’s largest product database and contains about 300,000 products with trade item information according to the GS1’s standard.
Over 3,000 suppliers use the database to share validated trade item information.
Using Validoo, recipients of product data and images can be sure that the trade item information they receive from you is correct.
Subscription for suppliers
The trade item information is displayed here
Trade item information and images from Validoo is visible in a variety of places and surfaces throughout the value chain. You can see some examples here.
Before you launch your product
Your trade item information needs to be validated and quality-assured in good time before you launch your product. The grocery, convenience store and pharmacy trades revise their product ranges according to different trade windows. This means that you will benefit by getting started early. When are the revision weeks for your category?
See ECR trade windows (information in Swedish)