What is target market area?

Target market area is the country or other geographical area where the supplier has decided to make the item available for purchase. This in no way affects where the buyer can resell the item to the consumer.

GS1’s global standard for trade item information shows which terms are global and which can vary according to target market area and recipient. On the other hand, GS1’s international GTIN allocation rules apply to all target market areas. The GTIN allocation rules describe which changes to an item require the item to be given a new GTIN and which changes are permitted without a new GTIN being allocated.