What’s the difference between all the terms for date and time?

The term Consumer availability date time is the date and time from which sale of the item to the end customer is permitted, i.e. the launch date.

The term First ship date time is the earliest date and time that the item can be shipped under prevailing delivery terms, regardless of where it is shipped from.

The term Start availability date time is the earliest time at which the supplier can accept orders. This date should not be confused with Consumer availability date time which is when the item should be on store shelves.

If Consumer availability date time is used as Start availability date time there is a risk that the item will be opened in the buyer’s purchasing system too late for ordering. This can in the worst case mean empty shelves at launch or, almost as bad, unnecessary manual intervention.

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