Sustainability in focus at digital product passport event

On 27 October, the ProPare project hosted a hybrid webinar on Digital Product Passports – how Sweden is preparing.

Interest was high and over 700 participants attended to learn more about the upcoming EU legislation Ecodesign for sustainable products (ESPR), which will make sustainable products the norm through the use of digital product passports.

Magnus Nikkarinen from Svensk Handel and Staffan Olsson from GS1 Sweden started by explaining what digital product passports actually are and told us more about when and how we can expect a roll-out of the legislation.

Andreas Nobell from TCO Development went on to talk about the added value and incentives that come with the legislation. In addition to increased sustainability, there are also financial benefits and better traceability throughout the value chain, not just between the parties working closest together.

Knowledge and insights from ongoing initiatives

Some of Sweden’s sharpest digital product passport projects were on hand to tell us what they are working on right now and what brand owners can do to prepare themselves. Here are the speakers’ top five tips for you as a brand owner:

  • Start future-proofing now, before the roll-out of digital product passports, to be a competitive, sustainable and profitable company.
  • Start digitising your business now, because there will be no circular economy without data.
  • Don’t be the last one out! Start now to research what data will be valuable for you to share
  • Use existing standards and results from research and business projects.
  • Make sure you are an active part of your ecosystem and take the opportunity to help develop new business models.

Watch the recording of the event

Frequently asked questions

Product Passport is a digital representation of a product and its characteristics, content, origin, use, recycling, etc. with a focus on sustainability and circularity.

The EUEcodesign for Sustainable Products Regulation (ESPR) is expected to be adopted in spring 2024. Thereafter, the EU will gradually publish more detailed product category-specific rules. The forecast is 3-4 categories per year, and about 30 in total.

The law will apply to all products sold on the EU market, with the exception of food, animal feed and medical products.