
{"id":23572,"date":"2026-02-23T13:04:21","date_gmt":"2026-02-23T11:04:21","guid":{"rendered":"https:\/\/gs1.se\/?post_type=support&#038;p=23572"},"modified":"2026-02-23T13:04:21","modified_gmt":"2026-02-23T11:04:21","slug":"why-so-urgent","status":"publish","type":"support","link":"https:\/\/gs1.se\/en\/support\/why-so-urgent\/","title":{"rendered":"Why so urgent?"},"content":{"rendered":"<p>The decision to use GTIN as an identifier in the construction industry was made in April 2018. Just over three years after the decision in principle, we can state that it is still not possible to obtain traceability in the supply chain, due to GTIN not being used to a sufficient extent.<\/p>\n<p><\/p>\n<p>We want to be able to use GTIN to, among other things, search for information in e.g. different databases. In order to do this effectively, there needs to be a unique item number on the product.<\/p>\n","protected":false},"featured_media":0,"template":"","support_categories":[288,289,289,288],"support_tags":[],"class_list":["post-23572","support","type-support","status-publish","hentry","support_categories-industry-specific","support_categories-construction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why so urgent? &#187; GS1 Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.se\/en\/support\/why-so-urgent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why so urgent?\" \/>\n<meta property=\"og:description\" content=\"The decision to use GTIN as an identifier in the construction industry was made in April 2018. Just over three years after the decision in principle, we\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gs1.se\/en\/support\/why-so-urgent\/\" \/>\n<meta property=\"og:site_name\" content=\"GS1 Sweden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gs1.se\/en\/support\/why-so-urgent\/\",\"url\":\"https:\/\/gs1.se\/en\/support\/why-so-urgent\/\",\"name\":\"Why so urgent? &#187; GS1 Sweden\",\"isPartOf\":{\"@id\":\"https:\/\/gs1.se\/en\/#website\"},\"datePublished\":\"2026-02-23T11:04:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gs1.se\/en\/support\/why-so-urgent\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gs1.se\/en\/support\/why-so-urgent\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gs1.se\/en\/support\/why-so-urgent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\/\/gs1.se\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Support\",\"item\":\"https:\/\/gs1.se\/en\/support\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Industry-specific\",\"item\":\"https:\/\/gs1.se\/en\/support_categories\/industry-specific\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Construction\",\"item\":\"https:\/\/gs1.se\/en\/support_categories\/construction\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Why so urgent?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gs1.se\/en\/#website\",\"url\":\"https:\/\/gs1.se\/en\/\",\"name\":\"GS1 Sweden\",\"description\":\"The Global Language of Business\",\"publisher\":{\"@id\":\"https:\/\/gs1.se\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gs1.se\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gs1.se\/en\/#organization\",\"name\":\"GS1 Sweden\",\"url\":\"https:\/\/gs1.se\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gs1.se\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/07\/gs1_sweden_61px_tall_rgb.png\",\"contentUrl\":\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/07\/gs1_sweden_61px_tall_rgb.png\",\"width\":109,\"height\":61,\"caption\":\"GS1 Sweden\"},\"image\":{\"@id\":\"https:\/\/gs1.se\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/gs1-sweden\/\",\"https:\/\/www.youtube.com\/user\/SwedenGS1\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why so urgent? &#187; GS1 Sweden","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gs1.se\/en\/support\/why-so-urgent\/","og_locale":"en_US","og_type":"article","og_title":"Why so urgent?","og_description":"The decision to use GTIN as an identifier in the construction industry was made in April 2018. Just over three years after the decision in principle, we","og_url":"https:\/\/gs1.se\/en\/support\/why-so-urgent\/","og_site_name":"GS1 Sweden","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gs1.se\/en\/support\/why-so-urgent\/","url":"https:\/\/gs1.se\/en\/support\/why-so-urgent\/","name":"Why so urgent? &#187; GS1 Sweden","isPartOf":{"@id":"https:\/\/gs1.se\/en\/#website"},"datePublished":"2026-02-23T11:04:21+00:00","breadcrumb":{"@id":"https:\/\/gs1.se\/en\/support\/why-so-urgent\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gs1.se\/en\/support\/why-so-urgent\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gs1.se\/en\/support\/why-so-urgent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/gs1.se\/en\/"},{"@type":"ListItem","position":2,"name":"Support","item":"https:\/\/gs1.se\/en\/support\/"},{"@type":"ListItem","position":3,"name":"Industry-specific","item":"https:\/\/gs1.se\/en\/support_categories\/industry-specific\/"},{"@type":"ListItem","position":4,"name":"Construction","item":"https:\/\/gs1.se\/en\/support_categories\/construction\/"},{"@type":"ListItem","position":5,"name":"Why so urgent?"}]},{"@type":"WebSite","@id":"https:\/\/gs1.se\/en\/#website","url":"https:\/\/gs1.se\/en\/","name":"GS1 Sweden","description":"The Global Language of Business","publisher":{"@id":"https:\/\/gs1.se\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gs1.se\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gs1.se\/en\/#organization","name":"GS1 Sweden","url":"https:\/\/gs1.se\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gs1.se\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/07\/gs1_sweden_61px_tall_rgb.png","contentUrl":"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/07\/gs1_sweden_61px_tall_rgb.png","width":109,"height":61,"caption":"GS1 Sweden"},"image":{"@id":"https:\/\/gs1.se\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/gs1-sweden\/","https:\/\/www.youtube.com\/user\/SwedenGS1"]}]}},"_links":{"self":[{"href":"https:\/\/gs1.se\/en\/wp-json\/wp\/v2\/support\/23572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gs1.se\/en\/wp-json\/wp\/v2\/support"}],"about":[{"href":"https:\/\/gs1.se\/en\/wp-json\/wp\/v2\/types\/support"}],"wp:attachment":[{"href":"https:\/\/gs1.se\/en\/wp-json\/wp\/v2\/media?parent=23572"}],"wp:term":[{"taxonomy":"support_categories","embeddable":true,"href":"https:\/\/gs1.se\/en\/wp-json\/wp\/v2\/support_categories?post=23572"},{"taxonomy":"support_tags","embeddable":true,"href":"https:\/\/gs1.se\/en\/wp-json\/wp\/v2\/support_tags?post=23572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}