{"id":15833,"date":"2026-02-23T13:00:40","date_gmt":"2026-02-23T11:00:40","guid":{"rendered":"https:\/\/gs1.se\/support\/what-applies-to-private-label-private-brand-products\/"},"modified":"2026-02-23T13:00:40","modified_gmt":"2026-02-23T11:00:40","slug":"what-applies-to-private-label-private-brand-products","status":"publish","type":"support","link":"https:\/\/gs1.se\/en\/support\/what-applies-to-private-label-private-brand-products\/","title":{"rendered":"What applies to private label\/private brand products?"},"content":{"rendered":"

Private label products are visible in ProductSearch if they fulfill the same logic as other products when made available to the market (public). It is always the brand owner who is the supplier of an private label product, even if the trade item information has been filled out by someone else. The prerequisite is that the Trademark Owner field is filled out.<\/p>\n","protected":false},"featured_media":0,"template":"","support_categories":[205,207,207,205],"support_tags":[],"class_list":["post-15833","support","type-support","status-publish","hentry","support_categories-our-services","support_categories-productsearch-en"],"acf":[],"yoast_head":"\nWhat applies to private label\/private brand products? » GS1 Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.se\/en\/support\/what-applies-to-private-label-private-brand-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What applies to private label\/private brand products?\" \/>\n<meta property=\"og:description\" content=\"Private label products are visible in ProductSearch if they fulfill the same logic as other products when made available to the market (public). 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