{"id":15796,"date":"2026-02-23T13:01:10","date_gmt":"2026-02-23T11:01:10","guid":{"rendered":"https:\/\/gs1.se\/support\/what-is-target-market-area\/"},"modified":"2026-02-23T13:01:10","modified_gmt":"2026-02-23T11:01:10","slug":"what-is-target-market-area","status":"publish","type":"support","link":"https:\/\/gs1.se\/en\/support\/what-is-target-market-area\/","title":{"rendered":"What is target market area?"},"content":{"rendered":"<p>Target market area is the country or other geographical area where the supplier has decided to make the item available for purchase. This in no way affects where the buyer can resell the item to the consumer.<\/p>\n<p><\/p>\n<p>GS1\u2019s global standard for trade item information shows which terms are global and which can vary according to target market area and recipient. On the other hand, GS1\u2019s international GTIN allocation rules apply to all target market areas. The GTIN allocation rules describe which changes to an item require the item to be given a new GTIN and which changes are permitted without a new GTIN being allocated.<\/p>\n","protected":false},"featured_media":0,"template":"","support_categories":[139,136,195,192],"support_tags":[],"class_list":["post-15796","support","type-support","status-publish","hentry","support_categories-artikelidentitet","support_categories-artikelinformation","support_categories-item-identification","support_categories-trade-item-information"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is target market area? &#187; GS1 Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.se\/en\/support\/what-is-target-market-area\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is target market area?\" \/>\n<meta property=\"og:description\" content=\"Target market area is the country or other geographical area where the supplier has decided to make the item available for purchase. 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