{"id":43995,"date":"2023-05-03T17:35:12","date_gmt":"2023-05-03T15:35:12","guid":{"rendered":"https:\/\/gs1.se\/?post_type=product&#038;p=43995"},"modified":"2024-08-15T12:04:37","modified_gmt":"2024-08-15T10:04:37","slug":"mobile-ready-hero-images","status":"publish","type":"product","link":"https:\/\/gs1.se\/en\/standards-and-services\/mobile-ready-hero-images\/","title":{"rendered":"Mobile Ready Hero Images"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-product-images-customized-for-mobile\">Product images customized for mobile<\/h2>\n\n\n\n<p>Mobile ready hero images contain design elements that clarify important information about your product at online purchases. The mobile has become the first choice of device for the online consumer and it is often here they have their first contact with your product.<\/p>\n\n\n\n<p>Product images adapted for small screens can help the consumer to quickly identify important information such as; <em>product type<\/em>, <em>size, taste and quantity in the package.<\/em> These types of images can provide significant increases in sales compared to traditional online product images.<\/p>\n\n\n\n<p>Mobile Ready Hero Images (MRHI) were tested live against conventional product images in an A \/ B split test at four UK dealers.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"336\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-study-768x336-1.jpg\" alt=\"Example of MRHI\" class=\"wp-image-41421\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-study-768x336-1.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-study-768x336-1-300x131.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-study-768x336-1-640x280.jpg 640w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">MRHI showed positive sales growth for all categories above. (Image borrowed from Unilever and University of Cambridge)<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n<section class=\"section-benefits-list-group test-1- full-width pb-6  layer-0 position-relative gs1-background-color-ui-1\">\n    <figure class=\"mb-5 w-100 position-relative hero hero-type-4 size-1\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"637\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/kvinna-pa-mobil.jpg\" class=\"w-100 h-100 object-fit-cover\" alt=\"Kvai\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/kvinna-pa-mobil.jpg 2000w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/kvinna-pa-mobil-300x96.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/kvinna-pa-mobil-768x245.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/kvinna-pa-mobil-1536x489.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/kvinna-pa-mobil-640x204.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/kvinna-pa-mobil-1024x326.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/kvinna-pa-mobil-1280x408.jpg 1280w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>  <\/figure>\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>This includes<\/h2>        <p><p>Production time and price depend on the type of packaging and decoration. Contact the photo studio for more information.<\/p>\n<\/p>      <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-2 m-0 mt-4 p-0\">\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p>1 product image for the mobile phone<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p>Editing<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p>Image quality assurance<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p>Upload in Validoo<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n<section class=\"section-text-graphics full-width   layer-0 position-relative bg-cover gs1-background-color-\">\n  <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-12\">\n                <\/div>\n  <\/div>\n    <div class=\"row mt-4\">\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/validoo-mobile-ready-hero-images-ecommerce-1.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Product images for E-commerce in mobile<\/h6>\n            <div class=\"gs1-small\"> <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/validoo-mobile-ready-hero-images-shopper-1.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Support elements that visualize information<\/h6>\n            <div class=\"gs1-small\"> <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"85\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/validoo-mobile-ready-hero-images-globala-riktlinjer-1.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Design according to global guidelines<\/h6>\n            <div class=\"gs1-small\"> <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n    \n  <\/div>\n  <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Guidelines for Mobile Ready Hero Images (MRHI)<\/h2>\n\n\n\n<p>The Mobile Ready Hero Images (MRHI) guidelines for the Swedish grocery market have been developed by the <a href=\"https:\/\/gs1.se\/en\/about-us\/reference-groups\/media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Reference Group<\/a> and is based on GS1\u2019s ongoing work in the <a href=\"https:\/\/www.gs1.org\/standards\/development-work-groups#HERO\">International workgroup<\/a> that develops global MRHI guidelines. The workgroup includes the <a href=\"http:\/\/www.cam.ac.uk\/\">University of Cambridge<\/a> and <a href=\"https:\/\/www.unilever.co.uk\/\">Unilever UK<\/a>, which conducted studies, eye tracking and A \/ B tests where mobile ready hero images were tested against conventional online product images.<\/p>\n\n\n\n<p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/guidelines-for-mobile-ready-hero-images-mrhi\/\">Guidelines for Mobile Ready Hero Images (MRHI)<\/a> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Four attributes for identification<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Brand<\/li>\n\n\n\n<li>Product Type (Functional name, e.g. Shampoo or Juice)<\/li>\n\n\n\n<li>Variant (e.g. \u201cdry hair\u201d or \u201corange\u201d)<\/li>\n\n\n\n<li>Pack size \/ content (e.g. 500 gr or 20 pieces)<\/li>\n<\/ol>\n\n\n\n<p>If necessary, an additional attribute may be used to clarify the identification of the <em>variant<\/em> or <em>size<\/em> (see example below).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-design-examples\">Design Examples<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-mozzarella-1-480x480-1.jpg\" alt=\"\" class=\"wp-image-41424\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-mozzarella-1-480x480-1.jpg 480w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-mozzarella-1-480x480-1-300x300.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-mozzarella-1-480x480-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption class=\"wp-element-caption\">Four attributes on-pack and one extra to enhance size<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-yoghurt-480x480-1.jpg\" alt=\"\" class=\"wp-image-41426\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-yoghurt-480x480-1.jpg 480w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-yoghurt-480x480-1-300x300.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-yoghurt-480x480-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption class=\"wp-element-caption\">Contents can be displayed by lifting the lid<br><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-multipack-on-pack-480x480-1.jpg\" alt=\"\" class=\"wp-image-41428\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-multipack-on-pack-480x480-1.jpg 480w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-multipack-on-pack-480x480-1-300x300.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/mrhi-multipack-on-pack-480x480-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption class=\"wp-element-caption\">Attribute enhanced on-pack on multi-pack<br><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n<section class=\"block-cards block-cards-vertical full-width  pb-6 gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Related content<\/h2>              <\/div>\n                        <div id=\"card-product-photography\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/product-photography\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/produktfoto_ikonbild-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"Produktfotografering\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/produktfoto_ikonbild-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/produktfoto_ikonbild-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Service<\/span>Product photography<\/h3>                <p class=\"card-text text-left\">We help you get high quality product images for all sales channels.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-how-we-photograph-for-different-markets\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/product-photography\/#H2593\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/fotografering-unsplash-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"Fotograf med kamera\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/fotografering-unsplash-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/fotografering-unsplash-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Photo manuals<\/span>How we photograph for different markets<\/h3>                <p class=\"card-text text-left\">We follow the guidelines for different target markets, as described in our photo manuals.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-validoo-planogram\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/validoo-planogram\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/planogramhylla-1280x814-1-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"Varor p\u00e5 hyllor\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/planogramhylla-1280x814-1-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/planogramhylla-1280x814-1-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Service<\/span>Validoo Planogram<\/h3>                <p class=\"card-text text-left\">Helps suppliers and stores streamline sales through digital store shelf planning.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\" id=\"request\">Send a request<\/h2>\n\n\n\n<p>Give us a brief description and we will get back to you with more information. We can also help you specify the mission.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><p>[contact-form-7 id=&#8221;43694&#8243; title=&#8221;Offert\/kontakt Studion ENG&#8221;]<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Simplify the consumer&#8217;s purchase experience online Our photo studio creates mobile ready hero images with supporting elements that simplify and clarify online purchases.<\/p>\n","protected":false},"featured_media":44275,"parent":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"Mobile Ready Product Images(100), Mobile Ready Hero Images (100), product images for mobile (100), product images (80)","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"18569,41157,41125,41102,18688,12170","_relevanssi_noindex_reason":"","footnotes":""},"product_categories":[100],"product_tags":[95],"class_list":["post-43995","product","type-product","status-publish","has-post-thumbnail","hentry","product_categories-service","product_tags-service-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Ready Hero Images &#187; GS1 Sweden<\/title>\n<meta name=\"description\" content=\"With mobile-friendly hero images, you help your consumers to quickly and easily click home their favorite products via their mobile phone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.se\/en\/standards-and-services\/mobile-ready-hero-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Ready Hero Images\" \/>\n<meta property=\"og:description\" content=\"Simplify the consumer&#039;s purchase experience online Our photo studio creates mobile ready hero images with supporting elements that simplify and clarify online purchases.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gs1.se\/en\/standards-and-services\/mobile-ready-hero-images\/\" \/>\n<meta property=\"og:site_name\" content=\"GS1 Sweden\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-15T10:04:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/mrhi-mork_ikonbild-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1329\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gs1.se\/en\/standards-and-services\/mobile-ready-hero-images\/\",\"url\":\"https:\/\/gs1.se\/en\/standards-and-services\/mobile-ready-hero-images\/\",\"name\":\"Mobile Ready Hero Images &#187; 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