{"id":43926,"date":"2023-05-03T12:03:35","date_gmt":"2023-05-03T10:03:35","guid":{"rendered":"https:\/\/gs1.se\/?post_type=product&#038;p=43926"},"modified":"2025-12-10T14:31:29","modified_gmt":"2025-12-10T12:31:29","slug":"product-photography","status":"publish","type":"product","link":"https:\/\/gs1.se\/en\/standards-and-services\/product-photography\/","title":{"rendered":"Product photography"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Product images for successful sales<\/h2>\n\n\n\n<p>A good product image of high quality is crucial when consumers make decisions to buy a product. If you need an image of a product, we can have it photographed and the images delivered to you within 2-10 days. Our photographers follow the requirements that ensure the image is of high quality and accepted for marketing in stores, online, on product sheets, and much more. <\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section-benefits-list-group test-1- full-width   layer-0 position-relative gs1-background-color-\">\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h3>Product photography benefits<\/h3>              <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-1 m-0 mt-4 p-0\">\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Product images that follow set guidelines for several industries.<\/span><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p>High-quality and professional images are quality assured according to GS1 standards.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p>Images for all channels: online, marketing, physical stores, product sheets, flyers, etc.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p>Image upload to Validoo if you are a Validoo customer.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">We work with different sectors and markets.<\/h2>\n\n\n<div class=\"nav-tabs-wrapper\">\n  <ul class=\"nav nav-tabs nav justify-content-center justify-content-lg-start\" role=\"tablist\">\n          <li class=\"nav-item\">\n        <a class=\"nav-link px-4 py-2 active\" id=\"id69f10942a3e1d-tab\" data-toggle=\"tab\" href=\"#id69f10942a3e1d\" role=\"tab\" aria-controls=\"id69f10942a3e1d\" aria-selected=\"false\">Retail<\/a>\n      <\/li>\n          <li class=\"nav-item\">\n        <a class=\"nav-link px-4 py-2 \" id=\"id69f10942a3ef4-tab\" data-toggle=\"tab\" href=\"#id69f10942a3ef4\" role=\"tab\" aria-controls=\"id69f10942a3ef4\" aria-selected=\"false\">Foodservice<\/a>\n      <\/li>\n          <li class=\"nav-item\">\n        <a class=\"nav-link px-4 py-2 \" id=\"id69f10942a3f97-tab\" data-toggle=\"tab\" href=\"#id69f10942a3f97\" role=\"tab\" aria-controls=\"id69f10942a3f97\" aria-selected=\"false\">Norway<\/a>\n      <\/li>\n          <li class=\"nav-item\">\n        <a class=\"nav-link px-4 py-2 \" id=\"id69f10942a4051-tab\" data-toggle=\"tab\" href=\"#id69f10942a4051\" role=\"tab\" aria-controls=\"id69f10942a4051\" aria-selected=\"false\">Special<\/a>\n      <\/li>\n      <\/ul>\n<\/div>\n<div class=\"tab-content mb-5 p-4 p-md-5 gs1-background-color-ui-1\">\n      <div class=\"tab-pane fade show active\" id=\"id69f10942a3e1d\" role=\"tabpanel\" aria-labelledby=\"id69f10942a3e1d-tab\">\n      <div class=\"row\">\n        <div class=\"col-12 col-md order-2 order-md-1\">\n          <h3>Retail product photography<\/h3>\n<p>Product images are an important sales tool in retail both online and offline. In the retail sector, product photos are used, for example, for product sheets, shelf planning, advertising and marketing, e-commerce, in-store signage and self-scanning.<\/p>\n<h4>The service includes<\/h4>\n<ul>\n<li>1 market image and 1 planogram image as <a href=\"https:\/\/gs1.se\/en\/blog\/quality-assure-images\/\">recommended by the ECR<\/a>.<\/li>\n<li>Photography in a studio environment<\/li>\n<li>Quality assurance according to GS1 standards and guidelines for quality assurance of image in Validoo<\/li>\n<li>Upload to Validoo<\/li>\n<\/ul>\n<p>Find out more in <a href=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/12\/manual-with-images-for-product-photography.pdf\" target=\"_blank\" rel=\"noopener\">Manual with sample images for product photography<\/a>.<\/p>\n        <\/div>\n              <\/div>\n    <\/div>\n      <div class=\"tab-pane fade \" id=\"id69f10942a3ef4\" role=\"tabpanel\" aria-labelledby=\"id69f10942a3ef4-tab\">\n      <div class=\"row\">\n        <div class=\"col-12 col-md order-2 order-md-1\">\n          <h3>Product photography in foodservice<\/h3>\n<p>We photograph your foodservice product in a way that clarifies ordering and selling regardless of the channel in which the product appears (online, menu and display information, etc.). With sales enhancing product images specifically tailored to the industry\u2019s needs, the contact with your product becomes visually clear online and offline.<\/p>\n<h4>The service includes<\/h4>\n<ul>\n<li>1 market image (out of its packaging)<\/li>\n<li>1 online image (in its packaging)<\/li>\n<li>Photography in a studio environment<\/li>\n<li>Quality assurance according to GS1 standards and guidelines for quality assurance of image in Validoo<\/li>\n<li>Upload to Validoo<\/li>\n<\/ul>\n<p>Find out more in <a href=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/12\/manual-with-images-for-product-photography-foodservice.pdf\" target=\"_blank\" rel=\"noopener\">Manual with images for product photography Foodservice<\/a>.<\/p>\n        <\/div>\n              <\/div>\n    <\/div>\n      <div class=\"tab-pane fade \" id=\"id69f10942a3f97\" role=\"tabpanel\" aria-labelledby=\"id69f10942a3f97-tab\">\n      <div class=\"row\">\n        <div class=\"col-12 col-md order-2 order-md-1\">\n          <h3>Product photography Norway<\/h3>\n<p>We help create selling product and planogram images that follow the Norwegian grocery market&#8217;s imaging requirements and angle specifications. Products can be photographed in four different ways depending on the package type. The number of pictures depends on the type of product and packaging.<\/p>\n<h4>The service includes<\/h4>\n<ul>\n<li>1-4 market images for the Swedish and Norwegian market<\/li>\n<li>1-3 planogram images for the Swedish and Norwegian market<\/li>\n<li>Photography and editing in a studio environment<\/li>\n<li>Quality assurance according to GS1 standards and guidelines for quality assuring of image in Validoo<\/li>\n<li>Upload to Validoo (for sales in Sweden)<\/li>\n<\/ul>\n<p>Find out more in the <a href=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/manual-with-images-for-product-photography-norway.pdf\" target=\"_blank\" rel=\"noopener\">Manual with images for product photography Norway<\/a>.<\/p>\n        <\/div>\n              <\/div>\n    <\/div>\n      <div class=\"tab-pane fade \" id=\"id69f10942a4051\" role=\"tabpanel\" aria-labelledby=\"id69f10942a4051-tab\">\n      <div class=\"row\">\n        <div class=\"col-12 col-md order-2 order-md-1\">\n          <h3>Special photo assignments<\/h3>\n<p>Do you need help with image concepts that go a bit beyond the scope of standardised product photography? You may want to produce new advertising images for a campaign, layouts for a brochure, or inspirational images for an article.<\/p>\n<p>Our photographers have extensive experience in product, advertising, and food photography. We help you with ideas and creativity, and we take care of the entire production.<\/p>\n<h4>Inspirational images<\/h4>\n<p>We help you place your product in a context that inspires both customers and consumers (such as trays, platters and serving suggestions). We develop image concepts for recipe folders, articles, catalogues, sales presentations, annual reports, etc.<\/p>\n<h4>Promotional images<\/h4>\n<p>Promotional photography of product and food images for advertisements, signs, packaging designs, brochures, web pages, digital advertising, etc.<\/p>\n<h4>On-location-photo<\/h4>\n<p>Do you want to photograph large\/bulky products or expo pallets? Our mobile photo team will come and help you photograph on-site.<\/p>\n<p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/product-photography\/#forfragan\">Contact our photo studio<\/a> for more information.<\/p>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-it-works\">How it works<\/h2>\n\n\n\n<p>It&#8217;s easy to hire GS1 Sweden when you need quality product photography. Start by filling in the contact form below and then send your product to us.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"679\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/1-produktfotografering-1000x679-1.jpg\" alt=\"\" class=\"wp-image-43905\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/1-produktfotografering-1000x679-1.jpg 1000w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/1-produktfotografering-1000x679-1-300x204.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/1-produktfotografering-1000x679-1-768x521.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/1-produktfotografering-1000x679-1-640x435.jpg 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">1. We photograph your product in our photo studio.<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"679\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2-redigering-produktfotografering-1000x679-1.jpg\" alt=\"\" class=\"wp-image-43908\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2-redigering-produktfotografering-1000x679-1.jpg 1000w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2-redigering-produktfotografering-1000x679-1-300x204.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2-redigering-produktfotografering-1000x679-1-768x521.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2-redigering-produktfotografering-1000x679-1-640x435.jpg 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-2-product-image-is-edited-by-professional-editors\">2. Product image is edited by professional editors.<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"679\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/produktfotografering-3-1.png\" alt=\"\" class=\"wp-image-44856\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/produktfotografering-3-1.png 1000w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/produktfotografering-3-1-300x204.png 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/produktfotografering-3-1-768x521.png 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/produktfotografering-3-1-640x435.png 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-3-your-image-is-quality-assured-and-uploaded-to-validoo-done\">3. Your image is quality assured and uploaded to Validoo. Done!<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Some of the product images photographed in our studio<\/h2>\n\n\n<section class=\"section-gallery full-width \">\n\n    <div id=\"gallery-69f10942a6c1a\" class=\"gallery-slider\">\n          <div class=\"slide-item\">\n        <figure class=\"figure m-0 position-relative\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"650\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/rosa-kollage_produktfoto_2-1280x650.jpg\" class=\"w-100 h-100\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/rosa-kollage_produktfoto_2-1280x650.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/rosa-kollage_produktfoto_2-300x152.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/rosa-kollage_produktfoto_2-2017x1024.jpg 2017w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/rosa-kollage_produktfoto_2-768x390.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/rosa-kollage_produktfoto_2-1536x780.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/rosa-kollage_produktfoto_2-2048x1040.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/rosa-kollage_produktfoto_2-640x325.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/rosa-kollage_produktfoto_2-1024x520.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>          <figcaption class=\"figure-caption text-center m-0\">Product photos produced in GS1 Sweden&#8217;s Photo Studio<\/figcaption>        <\/figure>\n      <\/div>\n            <div class=\"slide-item\">\n        <figure class=\"figure m-0 position-relative\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"650\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/lila-kollage-produktfoto-1280x650.jpg\" class=\"w-100 h-100\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/lila-kollage-produktfoto-1280x650.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/lila-kollage-produktfoto-300x152.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/lila-kollage-produktfoto-2017x1024.jpg 2017w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/lila-kollage-produktfoto-768x390.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/lila-kollage-produktfoto-1536x780.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/lila-kollage-produktfoto-2048x1040.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/lila-kollage-produktfoto-640x325.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/lila-kollage-produktfoto-1024x520.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>          <figcaption class=\"figure-caption text-center m-0\">Product photos produced in GS1 Sweden&#8217;s Photo Studio<\/figcaption>        <\/figure>\n      <\/div>\n            <div class=\"slide-item\">\n        <figure class=\"figure m-0 position-relative\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"650\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/rott-kollage-produktfoto-1280x650.jpg\" class=\"w-100 h-100\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/rott-kollage-produktfoto-1280x650.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/rott-kollage-produktfoto-300x152.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/rott-kollage-produktfoto-2017x1024.jpg 2017w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/rott-kollage-produktfoto-768x390.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/rott-kollage-produktfoto-1536x780.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/rott-kollage-produktfoto-2048x1040.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/rott-kollage-produktfoto-640x325.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/rott-kollage-produktfoto-1024x520.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>          <figcaption class=\"figure-caption text-center m-0\">Product photos produced in GS1 Sweden&#8217;s Photo Studio<\/figcaption>        <\/figure>\n      <\/div>\n            <div class=\"slide-item\">\n        <figure class=\"figure m-0 position-relative\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/turkos-kollage_produktfoto_2-1-1280x800.jpg\" class=\"w-100 h-100\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/turkos-kollage_produktfoto_2-1-1280x800.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/turkos-kollage_produktfoto_2-1-300x188.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/turkos-kollage_produktfoto_2-1-1638x1024.jpg 1638w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/turkos-kollage_produktfoto_2-1-768x480.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/turkos-kollage_produktfoto_2-1-1536x960.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/turkos-kollage_produktfoto_2-1-2048x1280.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/turkos-kollage_produktfoto_2-1-640x400.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/turkos-kollage_produktfoto_2-1-1024x640.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>          <figcaption class=\"figure-caption text-center m-0\">Product photos produced in GS1 Sweden&#8217;s Photo Studio<\/figcaption>        <\/figure>\n      <\/div>\n            <div class=\"slide-item\">\n        <figure class=\"figure m-0 position-relative\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"839\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/gront-kollage_produktfoto_2-1-1280x839.jpg\" class=\"w-100 h-100\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/gront-kollage_produktfoto_2-1-1280x839.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/gront-kollage_produktfoto_2-1-300x197.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/gront-kollage_produktfoto_2-1-1562x1024.jpg 1562w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/gront-kollage_produktfoto_2-1-768x503.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/gront-kollage_produktfoto_2-1-1536x1007.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/gront-kollage_produktfoto_2-1-2048x1343.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/gront-kollage_produktfoto_2-1-640x420.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/gront-kollage_produktfoto_2-1-1024x671.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>          <figcaption class=\"figure-caption text-center m-0\">Product photos produced in GS1 Sweden&#8217;s Photo Studio<\/figcaption>        <\/figure>\n      <\/div>\n            <div class=\"slide-item\">\n        <figure class=\"figure m-0 position-relative\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"650\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/svart-kollage_produktfoto_2-1280x650.jpg\" class=\"w-100 h-100\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/svart-kollage_produktfoto_2-1280x650.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/svart-kollage_produktfoto_2-300x152.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/svart-kollage_produktfoto_2-2017x1024.jpg 2017w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/svart-kollage_produktfoto_2-768x390.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/svart-kollage_produktfoto_2-1536x780.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/svart-kollage_produktfoto_2-2048x1040.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/svart-kollage_produktfoto_2-640x325.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/svart-kollage_produktfoto_2-1024x520.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>          <figcaption class=\"figure-caption text-center m-0\">Product photos produced in GS1 Sweden&#8217;s Photo Studio<\/figcaption>        <\/figure>\n      <\/div>\n          <\/div>\n\n<\/section>\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lead times for product photography<\/h2>\n\n\n\n<p>We aim to deliver your product image edited, quality assured, and ready to use within a few days of receiving the product. Depending on the type of product we are photographing, lead times can vary.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Service<\/th><th>Delivery<\/th><th>Lead time<\/th><\/tr><\/thead><tbody><tr><td>Product photography Retail<\/td><td>1 market image, 1 planogram image, quality assurance, upload to Validoo<\/td><td>5-10 days<\/td><\/tr><tr><td>Product photography Express<\/td><td>1 market image, 1 planogram image, quality assurance, upload to Validoo<\/td><td>48 hours<\/td><\/tr><tr><td>Product photography Foodservice<\/td><td>1 market image (out of its package), 1 online image (in its package), quality assurance, upload to Validoo.<\/td><td>5-10 days<\/td><\/tr><tr><td>Product photography Norway<\/td><td>1-4 market images, 1-3 planogram images, quality assurance, upload to Validoo<\/td><td>5-10 days<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Lead times for quality assurance apply to weekdays from the time the image is linked to the order.<\/figcaption><\/figure>\n\n\n<section class=\"section-benefits-list-group test-1- full-width pb-6 pt-6 layer-0 position-relative gs1-background-color-ui-1\">\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Photo manuals and guidelines<\/h2>        <p><p>Product photography guidelines may look different in different markets. Find out more about the guidelines we follow for the various markets, and the quality requirements defined by the industries in our photo manuals.<\/p>\n<p>The manuals are easy to follow if you choose to photograph your product images yourself.<\/p>\n<\/p>      <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-2 m-0 mt-4 p-0\">\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/12\/manual-with-images-for-product-photography.pdf\" target=\"_blank\" rel=\"noopener\">Retail<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/12\/manual-with-images-for-product-photography-foodservice.pdf\" target=\"_blank\" rel=\"noopener\">Foodservice<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/manual-with-images-for-product-photography-norway.pdf\" target=\"_blank\" rel=\"noopener\">Retail in Norway<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/guidelines-for-mobile-ready-hero-images-mrhi\/\" target=\"_blank\" rel=\"noopener\">Guidelines for Mobile Ready Hero Images<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/riktlinjer-for-systembolagets-produktbilder.pdf\" target=\"_blank\" rel=\"noopener\">Guidelines for Systembolaget&#8217;s product images (in Swedish)<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n<section class=\"block-cards block-cards-vertical full-width pt-6 pb-6 gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h3>Related services<\/h3>              <\/div>\n                        <div id=\"card-cgi-3d\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/cgi-computer-generated-images\/#offert\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/01\/240111_cgiburk-2-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"Syltburk som g\u00e5r fr\u00e5n 3D-modell till f\u00e4rdig bild\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/01\/240111_cgiburk-2-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/01\/240111_cgiburk-2-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">CGI\/3D<\/h3>                <p class=\"card-text text-left\">Digitally produced product images long before the product is available.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-mobile-ready-hero-images-mrhi\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/mobile-ready-hero-images\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/mrhi_ikonbild-768x531.png\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"MRHI\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/mrhi_ikonbild-768x531.png 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/mrhi_ikonbild-576x398.png 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">Mobile ready Hero Images (MRHI)<\/h3>                <p class=\"card-text text-left\">Images adapted for smart phones and different screen sizes.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-retouching\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/standarder-och-tjanster\/retusch\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/01\/galleri_retusch05x-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/01\/galleri_retusch05x-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/01\/galleri_retusch05x-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">Retouching<\/h3>                <p class=\"card-text text-left\">Minor retouching for updates, including packaging images.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"section-benefits-list-group test-1- full-width   layer-0 position-relative gs1-background-color-white\">\n    <figure class=\"mb-5 w-100 position-relative hero hero-type-4 size-1\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"763\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/fotograf-emil-2048x763.jpg\" class=\"w-100 h-100 object-fit-cover\" alt=\"Fotograf i studio\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/fotograf-emil-2048x763.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/fotograf-emil-300x112.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/fotograf-emil-768x286.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/fotograf-emil-1536x573.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/fotograf-emil-640x239.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/fotograf-emil-1024x382.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/fotograf-emil-1280x477.jpg 1280w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>  <\/figure>\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n                      <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-1 m-0 mt-4 p-0\">\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n<section class=\"block-cards block-cards-vertical full-width   gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n                      <\/div>\n                        <div id=\"card-how-much-does-it-cost\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/kundservice\/priser\/#produktfotografering\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/bild-grupp-kollegor-768x531.jpeg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"Kollegor st\u00e5r och pratar \u00f6ver en kopp kaffe\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/bild-grupp-kollegor-768x531.jpeg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/bild-grupp-kollegor-576x398.jpeg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Price list<\/span>How much does it cost?<\/h3>                <p class=\"card-text text-left\">See the price list for our image services, Validoo and other subscriptions.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-frequently-asked-questions\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/support\/hur-valjer-jag-varuprov-for-produktfotografering\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/bild-laptop-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"H\u00e4nder p\u00e5 ett tangentbord\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/bild-laptop-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/bild-laptop-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">FAQ<\/span>Frequently asked questions<\/h3>                <p class=\"card-text text-left\">Find the answers to the most common questions about photography in our FAQ.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-go-pro-with-product-images\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/blogg\/guide-bli-proffs-pa-produktbilder\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/produktfotografering-retail-768x512-1.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/produktfotografering-retail-768x512-1.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/produktfotografering-retail-768x512-1-300x200.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/02\/produktfotografering-retail-768x512-1-640x427.jpg 640w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Related content<\/span>Go pro with product images<\/h3>                <p class=\"card-text text-left\"> Let us guide you in cretaing the perfect photo for all your product image needs.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>We help you get high-quality images for all sales channels.<\/p>\n","protected":false},"featured_media":43883,"parent":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"Product Photography","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"41157,40009,33082,38694,34768,16269","_relevanssi_noindex_reason":"","footnotes":""},"product_categories":[100],"product_tags":[95],"class_list":["post-43926","product","type-product","status-publish","has-post-thumbnail","hentry","product_categories-service","product_tags-service-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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