
{"id":19055,"date":"2021-09-10T11:39:32","date_gmt":"2021-09-10T09:39:32","guid":{"rendered":"https:\/\/gs1.se\/standarder-och-tjanster\/gs1-global-data-model\/"},"modified":"2024-08-15T11:59:20","modified_gmt":"2024-08-15T09:59:20","slug":"gs1-global-data-model","status":"publish","type":"product","link":"https:\/\/gs1.se\/en\/standards-and-services\/gs1-global-data-model\/","title":{"rendered":"GS1 Global Data Model"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-gs1-global-data-model\">What is the GS1 Global Data Model?<\/h2>\n\n\n\n<p><em>The GS1 Global Data Model<\/em> <em>(GDM)<\/em> is a data model used to harmonise and simplify the exchange of product data worldwide. GDM defines a consistent set of product attributes that increases operational efficiency between trading partners, for more accurate, complete and up-to-date product information.<\/p>\n\n\n\n<p>This allows you to offer your consumers a seamless shopping experience across every channel using standardized <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/gs1-trade-item-information\/\">trade item information<\/a>. And more everyday efficiency for retailers and brand owners through faster and easier management of basic data.<\/p>\n\n\n\n<p><a class=\"arrow-link\" href=\"https:\/\/www.gs1.org\/standards\/gs1-global-data-model\">Download the latest version of the standard<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/06\/gs1_gdm_digital_twin_300dpi_rgb_2019-12-16-1600x900.jpg\" alt=\"\" class=\"wp-image-16812\" style=\"width:746px;height:420px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/06\/gs1_gdm_digital_twin_300dpi_rgb_2019-12-16-1600x900.jpg 1600w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/06\/gs1_gdm_digital_twin_300dpi_rgb_2019-12-16-300x169.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/06\/gs1_gdm_digital_twin_300dpi_rgb_2019-12-16-768x432.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/06\/gs1_gdm_digital_twin_300dpi_rgb_2019-12-16-1536x864.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/06\/gs1_gdm_digital_twin_300dpi_rgb_2019-12-16-640x360.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/06\/gs1_gdm_digital_twin_300dpi_rgb_2019-12-16-1024x576.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/06\/gs1_gdm_digital_twin_300dpi_rgb_2019-12-16-1280x720.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/06\/gs1_gdm_digital_twin_300dpi_rgb_2019-12-16.jpg 1800w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"alla-behover-battre-produktdata\">Everyone needs better product data<\/h3>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\n    <div data-provider=\"YouTube\" class=\"video-wrapper video-wrapper-YouTube h-100 w-100\" style=\"background: url(https:\/\/img.youtube.com\/vi\/LontcMdbZEo\/mqdefault.jpg) center center \/ cover no-repeat;\">\n        <div class=\"video-overlay position-absolute w-100 h-100 d-flex flex-column justify-content-center align-items-center\">\n            <div class=\"d-flex flex-column h-auto justify-content-center align-items-center p-3 inner\" style=\"background-color: rgba(240, 245, 250, 0.9); \">\n                <h4>Behind this, you&#8217;ll find a video<\/h4>  \n                <p class=\"mb-1 text-center gs1-smallest\">To display this content, you need to consent to non-essential cookies. You can withdraw your consent at any time by clicking Manage Cookies.<\/p>\n                \n                <button type=\"button\" class=\"btn btn-sm btn-primary\" data-toggle=\"modal\"\n  data-target=\"#cookieModal\">Manage Cookies<\/button>\n            <\/div>    \n        <\/div>\n        <iframe title=\"GS1 Global Data Model\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/LontcMdbZEo?feature=oembed\" class=\"youtube-iframe\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n    <\/div>\n<\/div><\/figure>\n\n\n\n<p>Consumers, trading partners and regulators are demanding that companies deliver more and better product data than ever before. At the same time, parties in the supply chain require different amounts of data to meet their unique needs. It creates a complex business environment, high costs and poor data quality overall.<\/p>\n\n\n\n<p>To meet the requirements, GDM offers an internationally agreed standard that is adapted and harmonised with the data needs of all countries.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section-text-graphics full-width pt-6 pb-6 layer-0 position-relative bg-cover gs1-background-color-ui-1\">\n  <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-12\">\n      <h2>Who uses the GS1 Global Data Model?<\/h2>      <p><p>The Global Data Model is used globally by companies around the world, making it easier to do business. The model is most often used in the <a href=\"https:\/\/gs1.se\/en\/your-industry\/consumer-packaged-goods\/\">CPG industry<\/a>, <a href=\"https:\/\/gs1.se\/en\/your-industry\/consumer-packaged-goods\/alcoholic-beverages\/\">alcoholic beverages<\/a> and <a href=\"https:\/\/gs1.se\/en\/your-industry\/food-service\/\">Foodservice<\/a>.<\/p>\n<\/p>    <\/div>\n  <\/div>\n    <div class=\"row mt-4\">\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"127\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/gs1_manufacturer_alternate_rgb_2021-08-16.svg\" class=\"h-72px mb-3\" alt=\"GS1-artikelnummer (GTIN)\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Brand Owners<\/h6>\n            <div class=\"gs1-small\">Companies that need to exchange data about their trade items. Often suppliers of products. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"85\" height=\"54\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/gs1_rop_retailer_imageonly_rgb_2014-12-17.svg\" class=\"h-72px mb-3\" alt=\"GTIN\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\"> Data receivers<\/h6>\n            <div class=\"gs1-small\">Companies that receive data about trade items. Often retailers, wholesalers or e-tailers. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"25\" height=\"54\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/gs1_cpc_consumer_imageonly_rgb_2014-12-17.svg\" class=\"h-72px mb-3\" alt=\"GTIN konsument\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Consumers<\/h6>\n            <div class=\"gs1-small\">End-users of the product who need detailed product information. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n    \n  <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"section-benefits-list-group test-- full-width pb-6  layer-0 position-relative gs1-background-color-\">\n    <figure class=\"mb-5 w-100 position-relative hero hero-type-4 size-1\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"467\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-happy-consumer-banner.jpg\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-happy-consumer-banner.jpg 1440w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-happy-consumer-banner-300x97.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-happy-consumer-banner-768x249.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-happy-consumer-banner-640x208.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-happy-consumer-banner-1024x332.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-happy-consumer-banner-1280x415.jpg 1280w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>  <\/figure>\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Benefits for consumers and companies<\/h2>              <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-2 m-0 mt-4 p-0\">\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p class=\"body-sm\">Make it easier to find the right product online.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p class=\"body-sm\">5-10% reduction in returns driven by product data.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p class=\"body-sm\">Help deliver personalized experiences and offers.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p class=\"body-sm\">30%-60% reduction in effort for data exchange.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p class=\"body-sm\">Simplify data management and quality control.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p class=\"body-sm\">Reduce the cost of mitigating data issues.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-grass\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p class=\"body-sm\">Maximise opportunities to leverage advanced analytics.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n<section class=\"section-text-graphics full-width pt-6 pb-6 layer-0 position-relative bg-cover gs1-background-color-ui-1\">\n  <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-12\">\n      <h2>How GDM works<\/h2>      <p><p>The GS1 Global Data Model clarifies data requirements across trading partners by defining the attributes needed to list and sell your product in a given market.<\/p>\n<\/p>    <\/div>\n  <\/div>\n    <div class=\"row mt-4\">\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/gs1-global-data-model-how-it-works-defines-attributes.png\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\"><\/h6>\n            <div class=\"gs1-small\">Defines product attributes in a clear, business-friendly manner <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/gs1-global-data-model-how-it-works-standardises-attributes.png\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\"><\/h6>\n            <div class=\"gs1-small\">Standardises attributes required for product data exchange <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/gs1-global-data-model-how-it-works-needs-by-location.png\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\"><\/h6>\n            <div class=\"gs1-small\">Accounts for varying needs by category, region and location <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/gs1-global-data-model-how-it-works-technology-data-exchange.png\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\"><\/h6>\n            <div class=\"gs1-small\">Supports seamless, technology-agnostic data exchange <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n    \n  <\/div>\n  <\/div>\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n<section class=\"section-benefits-list-group test-- full-width pb-6  layer-0 position-relative gs1-background-color-\">\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>FAQ<\/h2>              <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-2 m-0 mt-4 p-0\">\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/support\/what-is-a-gtin\/\">What is a GTIN?<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/support\/what-is-product-classification\/\">What is product classification?<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/support\/why-do-i-need-to-contact-my-recipient\/\">Why do I need to contact my recipient?<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/support\/what-is-an-attribute\/\">What is an attribute?<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n<section class=\"block-cards block-cards-vertical full-width  pb-6 gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Related content<\/h2>              <\/div>\n                        <div id=\"card-gs1-global-data-model\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/www.gs1.org\/standards\/gs1-global-data-model\/gdm-training-tool\" class=\"card h-100 text-decoration-none border-0\" target=\"_blank\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/dator-desktop-jobba-hemma-bild-kort-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/dator-desktop-jobba-hemma-bild-kort-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/dator-desktop-jobba-hemma-bild-kort-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">E-learning <\/span>GS1 Global Data Model<\/h3>                <p class=\"card-text text-left\">Take our crash course that will help you find out more about how GDM works.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-implementation-tools\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/www.gs1.org\/standards\/gs1-global-data-model\/getting-prepared\" class=\"card h-100 text-decoration-none border-0\" target=\"_blank\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/verktyg-bild-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/verktyg-bild-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/01\/verktyg-bild-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Tools<\/span> Implementation tools<\/h3>                <p class=\"card-text text-left\"> Here you will find get-started guides and applications for implementation.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-business-benefits-with-gdm\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/www.gs1.org\/standards\/gs1-global-data-model\/one-product-one-experience-every-channel\" class=\"card h-100 text-decoration-none border-0\" target=\"_blank\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-getting-prepared-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-getting-prepared-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/gs1-global-data-model-getting-prepared-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Report<\/span>Business benefits with GDM<\/h3>                <p class=\"card-text text-left\">Download the report from MC Kinsey &amp; Company and read about more business benefits for companies and consumers.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The GS1 Global Data Model helps you leverage your product content for a seamless shopping experience across every channel.<\/p>\n","protected":false},"featured_media":28351,"parent":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"GS1 Global Data Model (100), gdm 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