{"id":71812,"date":"2026-02-04T15:06:57","date_gmt":"2026-02-04T13:06:57","guid":{"rendered":"https:\/\/gs1.se\/?p=71812"},"modified":"2026-02-05T10:09:31","modified_gmt":"2026-02-05T08:09:31","slug":"why-reliable-identification-and-data-quality-are-crucial-in-an-ai-driven-world","status":"publish","type":"post","link":"https:\/\/gs1.se\/en\/news\/why-reliable-identification-and-data-quality-are-crucial-in-an-ai-driven-world\/","title":{"rendered":"Why reliable identification and data quality are crucial in an AI-driven world"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Artificial intelligence (AI) is transforming how companies engage with consumers and patients, comply with regulatory requirements, optimize their value chains, and bring products to market. A new white paper from GS1 describes how this development creates entirely new opportunities, but also a clear need: AI can only be as good as the data it is built on.<\/strong><\/p>\n\n\n\n

GS1 has always had a clear mission: to create a common business language for global trade. Fifty years ago, the barcode revolutionized product identification and enabled faster, safer, and more efficient processes for businesses. Today, we bring the same spirit of innovation into a world shaped by AI.<\/p>\n\n\n\n

AI systems can only make reliable decisions if they are built on data that is structured, trustworthy, and globally interoperable. That is why standards for trusted identification are becoming a critical foundation for using AI in a safe, scalable, and responsible way.<\/p>\n\n\n\n

White paper: The core relevance of trusted identification and data in an AI\u2011driven world<\/h2>\n\n\n\n

Do you want a deeper understanding of how AI impacts data quality, standardization, and the future digital ecosystem \u2014 and what opportunities arise when global standards and AI work together?<\/p>\n\n\n\n

\n
Read and download white paper<\/a><\/div>\n<\/div>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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