{"id":70530,"date":"2025-11-27T13:18:10","date_gmt":"2025-11-27T11:18:10","guid":{"rendered":"https:\/\/gs1.se\/uncategorized\/the-future-of-business-is-built-on-trusted-data\/"},"modified":"2025-11-27T14:46:23","modified_gmt":"2025-11-27T12:46:23","slug":"the-future-of-business-is-built-on-trusted-data","status":"publish","type":"post","link":"https:\/\/gs1.se\/en\/blog\/the-future-of-business-is-built-on-trusted-data\/","title":{"rendered":"The future of business is built on trusted data"},"content":{"rendered":"\n
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Jonatan Tullberg, CEO, GS1 Sweden<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

AI is here – and trusted data is key. At GS1, we see the possibilities of AI and are working hard to turn potential into tangible value. <\/p>\n\n\n\n

But one thing is crystal clear: It all starts with trusted data – complete, accurate and relevant.<\/p>\n\n\n\n

Businesses are in the midst of a digital storm, with increasing demands for data accesability, sustainability and compliance. At the same time, boards and management teams are discussing how AI can create smarter, more efficient value chains.<\/p>\n\n\n\n

But ask yourself the question: How good is the data we are building the future on?<\/em><\/p>\n\n\n\n

GS1’s view is clear – the AI revolution requires trust in data. To grow, innovate and meet new regulations, we need to generate, collect and use data that truly supports the business. AI only creates value if the foundation is solid.<\/p>\n\n\n\n

The foundation? Interoperability<\/em>. It’s about enabling your systems to talk to other systems – seamlessly and in a structured way. When we speak the common digital language of business, we can automate workflows, reduce manual work, improve data quality and reliability.<\/p>\n\n\n\n

Another key element is the ability to comply with regulations while driving business value. The demand for relevant, transparent and accessible data is increasing – from farm to factory, from shelf to patient. With global standards, you can share product data along the entire value chain to meet regulations while contributing to circularity, traceability and smarter decisions. <\/p>\n\n\n\n

For over 50 years, GS1 has enabled global trade through standards that connect businesses, systems and markets. Now we are on the verge of the next big step. Our vision for 2030 is clear: we will drive trust in data – for everyone, everywhere.<\/em> With standardized and interoperable data, we are equipping companies for the future of business in a digital world. <\/p>\n\n\n\n

Read more about GS1 Vision 2030<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

AI is here – and trusted data is key. At GS1, we see the possibilities of AI and are working hard to turn potential into tangible value. But one thing is crystal clear: it all starts with trusted data – complete, accurate and relevant. <\/p>\n","protected":false},"author":2,"featured_media":70515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"69340,40502,40513,53586,41189,63887","_relevanssi_noindex_reason":"","footnotes":""},"categories":[71],"tags":[117],"class_list":["post-70530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog-en"],"acf":[],"yoast_head":"\nThe future of business is built on trusted data » GS1 Sweden<\/title>\n<meta name=\"description\" content=\"AI is here - and reliable data is key. 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