{"id":61536,"date":"2024-09-12T09:11:03","date_gmt":"2024-09-12T07:11:03","guid":{"rendered":"https:\/\/gs1.se\/?p=61536"},"modified":"2024-11-13T17:12:42","modified_gmt":"2024-11-13T15:12:42","slug":"the-first-wool-garments-with-traceability-data-in-a-qr-code-are-now-being-launched","status":"publish","type":"post","link":"https:\/\/gs1.se\/en\/press-releases\/the-first-wool-garments-with-traceability-data-in-a-qr-code-are-now-being-launched\/","title":{"rendered":"The first wool garments with traceability data in a QR code are now being released"},"content":{"rendered":"\n
\"wool<\/figure>\n\n\n\n

Filippa K is now releasing its first wool garments equipped with next generation QR codes that contain traceability data. The wool garments and the technical solution are the result of The Fiber Traceability Initiative, which aims at a sustainable, traceable, and circular value chain. <\/strong><\/p>\n\n\n\n

The initiative’s partners, GS1 Sweden, Axfoundation<\/a>, Filippa K<\/a>, and VirtualRouteZ<\/a>, have together developed a beta version of a traceability solution where a QR code<\/a> powered by GS1 standards<\/a> is added on the wool garments. With a simple scan using a mobile phone, the customer receives information about the garment’s production journey and sustainability data, from raw material to finished product, directly on their screen.<\/p>\n\n\n\n

In addition to making it possible for the customer to make sustainable choices, the solution makes it easier for brands and suppliers to comply with upcoming EU regulations. The textile industry is one of the first industries to meet the requirements for digital product passports, traceability, and transparency. <\/p>\n\n\n\n

– The sustainability challenges in the fashion industry are too complex for any brand to solve alone. By bringing together actors across the entire value chain, we are laying the foundation for new business models and a circular economy, says Stina Behrens, Project Manager within Future Materials at Axfoundation.<\/p>\n\n\n\n

The technical solution uses GS1 standards to create a unified, competition-neutral, and global framework for product identification and labeling, ensuring interoperability between systems. The next generation of QR codes added on the wool garments provides access to the garment’s traceability data. When the customer scans the QR code, a request is sent to a resolver that identifies which data source the product’s specific data can be retrieved from. The data is fetched and validated, then appears on the mobile screen via APIs, giving the customer a full overview of the garment’s journey.<\/p>\n\n\n\n

The solution is now being used on wool garments, but The Fiber Traceability Initiative sees potential in including more brands, suppliers, industries, and even broadening the solution to more materials. <\/p>\n\n\n\n

\"clothes<\/figure>\n\n\n\n

– The technical solution utilizes GS1 standards to create a unified, competition-neutral, and global framework for product identification and labeling, ensuring interoperability between systems. The Fiber Traceability initiative collaborates with multiple stakeholders and countries, increasing the need for data to be exchanged in line with global standards, says David Almroth, Head of Expansion at GS1 Sweden.<\/p>\n\n\n\n

To enable easy collection and sharing of data along the value chain, VirtualRouteZ’s digital platform is used. <\/p>\n\n\n\n

– The Fiber Traceability Initiative is on a journey towards fully digitized value chains with end-to-end visibility. Our value chain integration model and digital platform stitches it all together into business intelligence and a reporting dashboard for each user, explains Heinrich Schultz, founder and CEO of VirtualRouteZ.<\/p>\n\n\n\n

On September 12, Filippa K will release its Fall\/Winter 2024 collection, where twelve wool garments have been developed within the framework of The Fiber Traceability Initiative. When shopping in person or online customers can read about the product’s origins, all the way down to the farm where the wool comes from. Additionally, design details, care, and repair advice are provided to further encourage sustainable choices and, in the long run, circularity.<\/p>\n\n\n\n

– We are happy to enable our customers to access traceable wool garments with recommendations that increase the garment’s lifespan. This is just the beginning of a journey toward more sustainable production and consumption, says Anna Berne, Vice President of Product and Sustainability at Filippa K. <\/p>\n\n\n\n

The initiative is now opening up for more brands to participate in The Fiber Traceability Initiative in order to drive collective efforts for increased transparency and sustainability.<\/p>\n\n\n

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Related links<\/h2> <\/div>\n
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Webinar<\/span>A traceability solution – from farm to sweater<\/h3>

Get a deeper insight into The Fiber Traceability Initiative by watching our recorded webinar.<\/p> <\/div>\n <\/a>\n <\/div>\n

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Video<\/span>The Fiber Traceability Initiative<\/h3>

Listen to some of the project participants talk about the background of the initiative and why they have focused on traceability in the value chain.<\/p> <\/div>\n <\/a>\n <\/div>\n

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Report<\/span>A digitally traceable wool value chain<\/h3>

Deep dive into The Fiber Traceability Initiative’s beta version of the traceability solution. In this report, you can read about the technology, the advantages, the way forward, etc.<\/p> <\/div>\n <\/a>\n <\/div>\n

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Project page<\/span>The Fiber Traceability Initiative \u2013 Towards Full Traceability in Fashion<\/h3>

The Fiber Traceability Initiative is testing how transparency and traceability in fashion could work in practice. Read more about the initiative here. <\/p> <\/div>\n <\/a>\n <\/div>\n

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Industry page<\/span>Apparel and GS1<\/h3>

Read more about how GS1 meets the business needs in the textile industry with global standards and services.<\/p> <\/div>\n <\/a>\n <\/div>\n

\n \n \"tr\u00f6jor
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Case study<\/span>From production to sales \u2013 digital product passport in textiles<\/h3>

The pilot project explores the development, opportunities, and challenges of a digital product passport for Kappahl and Marimekko’s products. Read the full case study here.<\/p> <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Contact<\/h2>\n\n\n

[contact-form-7 id=”97f3f94″ title=”Press release – Contact form FTI”]<\/p>\n<\/div>\n\n\n\n

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\"David
David Almroth, Head of Expansion, GS1 Sweden<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Filippa K is now releasing its first wool garments equipped with next generation QR codes that contain traceability data.<\/p>\n","protected":false},"author":84,"featured_media":61491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"56062,40502,28963,53586,33447,14222","_relevanssi_noindex_reason":"","footnotes":""},"categories":[111],"tags":[105],"class_list":["post-61536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-pressreleases-en"],"acf":[],"yoast_head":"\nThe first wool garments with 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