{"id":41157,"date":"2018-04-24T11:14:00","date_gmt":"2018-04-24T09:14:00","guid":{"rendered":"https:\/\/gs1.se\/uncategorized\/guide-become-a-professional-on-product-images\/"},"modified":"2025-12-19T17:23:07","modified_gmt":"2025-12-19T15:23:07","slug":"guide-become-a-professional-on-product-images","status":"publish","type":"post","link":"https:\/\/gs1.se\/en\/blog\/guide-become-a-professional-on-product-images\/","title":{"rendered":"Guide: Become a professional on product images"},"content":{"rendered":"\n
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Product images are crucial if you want to reach out in different sales channels. Here we guide you to the perfect photos for all your marketplaces.<\/strong><\/p>\n\n\n\n

Retailers, wholesalers and e-tailers need properly photographed images for marketing, sales and planograms<\/a>. Suppliers and brand owners who want to sell their products therefore need to ensure that they meet market requirements.<\/p>\n\n\n\n

In this guide, you’ll learn more about the value of accurate images for both the industry and the consumer. Plus, get our own professional photographers’ top five tips for making your photos a success.<\/p>\n\n\n\n

The value of product images<\/h2>\n\n\n\n

Hinn in time for the launch<\/h3>\n\n\n\n

This product photography<\/a> thing may not be rocket science, but many people stumble over the amount of detail that needs to go into the execution. When the image does not meet the industry quality criteria, the step has to be redone, which can cause unnecessary delays that can even jeopardise the launch in the worst case.<\/p>\n\n\n\n

Save time and money<\/h3>\n\n\n\n
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Product photos taken in GS1 Sweden’s Photo Studio<\/figcaption><\/figure>\n\n\n\n

The grocery industry in Sweden agrees that quality-assured<\/a> product images linked to validated item information streamline the entire information flow. The images are used in sales, shelf planning and ultimately in consumer marketing.<\/p>\n\n\n\n

Thanks to suppliers and brand owners providing their industries with product data quality<\/a> for both images and item information, the consumer gets a clear message and the entire industry saves time and money.<\/p>\n\n\n\n

Clear information to consumers<\/h3>\n\n\n\n

Unclear or inadequate product information makes consumers hesitate to buy. If each brand owner were to photograph products according to their own taste, consumers would be confronted with a variety of image styles. And if product images were not available, consumers would not be able to shop online or see advertisements about the product.<\/p>\n\n\n\n

An industry-wide approach<\/h3>\n\n\n\n

Suppliers, retailers and wholesalers have worked with GS1 Sweden to develop guidelines on how best to photograph product images for different purposes. These guidelines are based on the GS1 global standard for product images.<\/p>\n\n\n\n

Product images are shown here<\/h2>\n\n\n\n

Images appear in many places on the journey to launch. Here are some examples.<\/p>\n\n\n\n

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\"Shelf
Shelf planning<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Product
Product sheet<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Man
Order<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"Ipad
Advertising<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Self-scanning\"
Self-scanning<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Mobile
Online and e-commerce<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Quality assured product images for retail<\/h2>\n\n\n\n
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Behind this, you’ll find a video<\/h4> \n

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