
{"id":68445,"date":"2025-07-04T10:06:51","date_gmt":"2025-07-04T08:06:51","guid":{"rendered":"https:\/\/gs1.se\/?page_id=68445"},"modified":"2025-11-27T16:06:25","modified_gmt":"2025-11-27T14:06:25","slug":"retailers","status":"publish","type":"page","link":"https:\/\/gs1.se\/en\/2d-barcodes-in-retail\/retailers\/","title":{"rendered":"2D Barcodes for retailers"},"content":{"rendered":"\n<p>Next generation QR codes powered by GS1 can offer you as a retailer business advantages such as increased efficiency in product recalls, reduced waste, improved traceability, and enhanced experiences for your consumers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\n    <div data-provider=\"YouTube\" class=\"video-wrapper video-wrapper-YouTube h-100 w-100\" style=\"background: url(https:\/\/img.youtube.com\/vi\/qb8mHGdS8YQ\/mqdefault.jpg) center center \/ cover no-repeat;\">\n        <div class=\"video-overlay position-absolute w-100 h-100 d-flex flex-column justify-content-center align-items-center\">\n            <div class=\"d-flex flex-column h-auto justify-content-center align-items-center p-3 inner\" style=\"background-color: rgba(240, 245, 250, 0.9); \">\n                <h4>Behind this, you&#8217;ll find a video<\/h4>  \n                <p class=\"mb-1 text-center gs1-smallest\">To display this content, you need to consent to non-essential cookies. You can withdraw your consent at any time by clicking Manage Cookies.<\/p>\n                \n                <button type=\"button\" class=\"btn btn-sm btn-primary\" data-toggle=\"modal\"\n  data-target=\"#cookieModal\">Manage Cookies<\/button>\n            <\/div>    \n        <\/div>\n        <iframe title=\"Next generation barcodes: opportunities for retailers\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/qb8mHGdS8YQ?feature=oembed\" class=\"youtube-iframe\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n    <\/div>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-discover-the-potential-of-next-generation-barcodes-for-you-as-a-retailer\">Discover the potential of next generation barcodes for you as a retailer.<\/h2>\n<\/div>\n<\/div>\n\n\n<section class=\"full-width layer-0 hero hero-type-4 size-1 \">\n    <figure class=\"m-0 h-100 w-100 position-absolute layer-1\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"629\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/2d-retailers-guide-1536x629.jpg\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 100vw, 100vw\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/2d-retailers-guide-1536x629.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/2d-retailers-guide-300x123.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/2d-retailers-guide-768x314.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/2d-retailers-guide-640x262.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/2d-retailers-guide-1024x419.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/2d-retailers-guide-1280x524.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/2d-retailers-guide.jpg 1920w\" \/>\n  <\/figure>\n    <div class=\"container h-100 layer-3 position-relative py-4\">\n    <div class=\"row h-100\">\n      <div class=\"col-12 col-md-8 col-lg-6 col-xl-6 align-self-center py-4\">\n        \n                <h2 class=\"m-0 gs1-color-white\">Implementation Guide for Retailers<\/h2>\n                        <div class=\"mt-3 gs1-color-white\">\n          A practical guide for retailers to get started with implementing next generation barcodes.\n        <\/div>\n                        <a href=\"https:\/\/ref.gs1.org\/guidelines\/2d-in-retail\/#h-implementation-guidance-for-retailers\"\n          class=\"mt-5 mr-4 btn btn-lg btn-primary arrow-right\">Go to guide<\/a>\n                      <\/div>\n    <\/div>\n  <\/div>\n      <div class=\"overlay gradient-ltr layer-2 \"\n    style=\"background:linear-gradient(90deg, var(--blue) 40%, hsla(0,0%,100%,0) 100%);\"><\/div>\n    <\/section>\n\n\n\n<section class=\"block-cards block-cards-icons full-width pt-6 pb-6 gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h3>More guides<\/h3>              <\/div>\n                        <div id=\"card-how-to-upgrade-pos-scanners-and-checkout-systems-for-2d-barcodes\" class=\"col-12 col-md-6 col-lg-6 mb-4 mt-4\">\n            <a href=\"https:\/\/ref.gs1.org\/sme-guidance\/2d-playbook\/\" class=\"card icons-horizontal h-100 text-decoration-none border-0 \" target=\"_blank\">\n              <div class=\"row no-gutters h-100\">\n                <div class=\"col-4 h-100\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/2d-barcodes-co-pos-scanner.png\" class=\"p-4 w-100\" alt=\"POS scanner\" sizes=\"auto, (max-width: 768px) 576px, 576px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/2d-barcodes-co-pos-scanner.png 1000w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/2d-barcodes-co-pos-scanner-300x300.png 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/2d-barcodes-co-pos-scanner-150x150.png 150w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/2d-barcodes-co-pos-scanner-768x768.png 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/2d-barcodes-co-pos-scanner-640x640.png 640w\" \/>                <\/div>\n                <div class=\"card-body col-8 py-3 pr-3\">\n                  <span class=\"gs1-eyebrow\">New guide<\/span>                  <h4 class=\"card-title text-secondary mb-1\">How to upgrade POS scanners and checkout systems for 2D barcodes<\/h4>                  <p class=\"card-text text-left gs1-color-ui-8\">This guide helps retail stakeholders \u2013 from retailers and manufacturers to solution providers and system integrators \u2013 prepare and upgrade their POS systems to read and process 2D barcodes.<\/p>                <\/div>\n              <\/div>\n            <\/a>\n          <\/div>\n                                <div id=\"card-implementation-guideline-aidc-fresh-foods-pos\" class=\"col-12 col-md-6 col-lg-6 mb-4 mt-4\">\n            <a href=\"https:\/\/ref.gs1.org\/guidelines\/fresh-foods\/\" class=\"card icons-horizontal h-100 text-decoration-none border-0 \" target=\"_blank\">\n              <div class=\"row no-gutters h-100\">\n                <div class=\"col-4 h-100\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"39\" height=\"40\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/05\/gs1_capture_item_apple_imageonly_rgb_2014-12-17.svg\" class=\"p-4 w-100\" alt=\"\" sizes=\"auto, (max-width: 768px) 576px, 576px\" \/>                <\/div>\n                <div class=\"card-body col-8 py-3 pr-3\">\n                                    <h4 class=\"card-title text-secondary mb-1\">Implementation Guideline AIDC, Fresh Foods POS<\/h4>                  <p class=\"card-text text-left gs1-color-ui-8\">The guide shows how GS1 standards can be implemented for fresh foods sold at Point-of-Sale.<\/p>                <\/div>\n              <\/div>\n            <\/a>\n          <\/div>\n                        <\/div>\n  <\/div>\n<\/section>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"1024\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2-1534x1024.jpg\" alt=\"\" class=\"wp-image-68348\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2-1534x1024.jpg 1534w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2-300x200.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2-768x513.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2-1536x1025.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2-640x427.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2-1024x683.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2-1280x854.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2.jpg 2014w\" sizes=\"auto, (max-width: 1534px) 100vw, 1534px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-which-scanners-are-compatible-and-ready-for-2d-codes\">Which scanners are compatible and ready for 2D codes?<\/h2>\n\n\n\n<p>You can check the status of various scanner models to see whether they are ready to use, require a software update, are under development, or cannot be upgraded.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gs1.org\/industries\/retail\/solution-provider-2d-readiness\" target=\"_blank\" rel=\"noreferrer noopener\">Solution provider 2D readiness<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Next generation QR codes powered by GS1 can offer you as a retailer business advantages such as increased efficiency in product recalls, reduced waste, improved traceability, and enhanced experiences for your consumers. Discover the potential of next generation barcodes for you as a retailer. Which scanners are compatible and ready for 2D codes? You can &hellip;<\/p>\n","protected":false},"author":81,"featured_media":0,"parent":28684,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-68445","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2D Barcodes for retailers &#187; GS1 Sweden<\/title>\n<meta name=\"description\" content=\"Next generation QR codes powered by GS1 can offer you as a retailer business advantages such as increased efficiency in product recalls, reduced waste, improved traceability, and enhanced experiences for your consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.se\/en\/2d-barcodes-in-retail\/retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2D Barcodes for retailers\" \/>\n<meta property=\"og:description\" content=\"Next generation QR codes powered by GS1 can offer you as a retailer business advantages such as increased efficiency in product recalls, reduced waste,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gs1.se\/en\/2d-barcodes-in-retail\/retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"GS1 Sweden\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T14:06:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-skanna-varor2-1534x1024.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gs1.se\/en\/2d-barcodes-in-retail\/retailers\/\",\"url\":\"https:\/\/gs1.se\/en\/2d-barcodes-in-retail\/retailers\/\",\"name\":\"2D Barcodes for retailers &#187; 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