{"id":65045,"date":"2025-01-30T11:16:43","date_gmt":"2025-01-30T10:16:43","guid":{"rendered":"https:\/\/gs1.se\/?page_id=65045"},"modified":"2025-02-07T13:58:14","modified_gmt":"2025-02-07T12:58:14","slug":"get-started-with-gs1-digital-link-with-link-management","status":"publish","type":"page","link":"https:\/\/gs1.se\/en\/guides\/how-to-guides\/get-started-with-gs1-digital-link-with-link-management\/","title":{"rendered":"Get started with GS1 Digital Link with Link management"},"content":{"rendered":"\n<p>The following guide provides an overview of how to get started with GS1 Digital Link using Link management in <a href=\"https:\/\/my.gs1.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">MyGS1<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-allocate-a-gtin-to-the-product\">1. Allocate a GTIN to the product<\/h3>\n\n\n\n<p>Register the GTIN and allocate it to your product in <a href=\"https:\/\/m.gs1.se\/tools\/my-products\" target=\"_blank\" rel=\"noreferrer noopener\">My products<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-create-links-for-the-product-in-link-management\">2. Create links for the product in Link management<\/h3>\n\n\n\n<p>Allocated GTINs appear in the list in <a href=\"https:\/\/m.gs1.se\/tools\/link-management\" target=\"_blank\" rel=\"noreferrer noopener\">Link management<\/a>. Select <em>Add\/Edit<\/em> on the row with the GTIN in question and then <em>Create link<\/em> and fill in the required fields. Select link type that best describes the information you want to link to. When you are done creating the link, a link to GS1 Sweden&#8217;s resolver is generated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-decide-whether-to-use-the-resolver-link-or-a-link-from-your-own-domain-in-the-2d-barcode\">3. Decide whether to use the resolver link or a link from your own domain in the 2D barcode<\/h3>\n\n\n\n<p>You can choose to either include the resolver link directly in the product&#8217;s 2D barcode or use a link from your own domain that redirects to the resolver link.<\/p>\n\n\n\n<p>We recommend that you create a URL for the product on your own website (domain), and embedd in the 2D barcode (e.g. a QR Code) printed on the product. This ensures that those scanning the 2D barcode feel confident when using a domain name connected to the brand (e.g. https:\/\/id.mycompany.com\/01\/07350140760085). It also makes it easier for you to switch resolver if needed. <a>Use a subdomain to avoid the risk of redirecting all traffic to the resolver.<\/a><\/p>\n\n\n\n<p>You should then redirect traffic from that domain to the resolver so that the QR code can point to multiple link types. For this to work, you need to do a technical implementation. Read more about different ways to proceed in the <a href=\"#h-frequently-asked-questions\">Frequentlyg asked questions<\/a> below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-test-your-gs1-digital-link\">4. Test your GS1 Digital Link<\/h3>\n\n\n\n<p>To verify that your GS1 Digital Link directs users to the correct page, replace the GTIN below with your own and paste it into a web browser to ensure the link is working as expected.<\/p>\n\n\n\n<p><a href=\"https:\/\/id.gs1.se\/01\/07350140760085\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/id.gs1.se\/01\/07350140760085<\/a><\/p>\n\n\n\n<p>Don&#8217;t forget to test the link from your own domain that you have embedded in the product&#8217;s QR code.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-create-your-qr-code\">5. Create your QR code<\/h3>\n\n\n\n<p>Once you have confirmed that your links have the correct link type and that your GS1 Digital Link works correctly, you can emedd your product link in a QR code and print it on the packaging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently asked questions<\/h2>\n\n\n\n\n<section class=\"block-accordion full-width-2 py-6 gs1-background-color-ui-1\">\n  <div class=\"container\">\n    <div class=\"row m-0\">\n      <div class=\"col-12 col-md accordion p-0 bg-white mb-4 mb-md-0\">\n                  <div class=\"row m-0\">\n\n            <a href=\"#\" class=\"col col-12 collapsed p-0 text-decoration-none\" id=\"heading-1\" data-toggle=\"collapse\" data-target=\"#collapsg-1\" aria-expanded=\"true\" aria-controls=\"collapsg-1\">\n\n              <span class=\"btn-expand px-4 w-100 text-left d-flex \" type=\"\">\n\n                <div class=\"pr-4\">\n                  <h6 class=\"mb-0\" id=\"1\">How do I redirect my product link to GS1 Sweden&#039;s resolver? <\/h6>\n                <\/div>\n\n                <svg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" class=\"bi bi-chevron-down ml-auto w-18px flex-shrink-0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path fill-rule=\"evenodd\" d=\"M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z\" \/>\n                <\/svg>\n              <\/span>\n\n            <\/a>\n            <div id=\"collapsg-1\" class=\"collapse col col-12 p-0\" aria-labelledby=\"heading-1\">\n              <div class=\"card-body\">\n                <p>When redirecting a link, you should use https. The request must be handled by a domain that your company controls (id.mycompany.com) and uses your security certificate (SSL\/TLS), signed by a public CA (Certificate Authority). The endpoint must have high availability as customers can scan the 2D code at any time of the day. When a request is received (i.e. the 2D barcode is scanned), a temporary redirect should be sent to the end users directing them to our domain (id.gs1.se) with the exact same request URI. Nothing other than the domain name may be changed.<\/p>\n<p>Note! Use a subdomain (e.g. <span style=\"color: #008080\">id.mycompany.com<\/span> instead of just <span style=\"color: #008080\">mycompany.com<\/span>) to avoid the risk of redirecting all traffic to the resolver.<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n         \n                  <div class=\"row m-0\">\n\n            <a href=\"#\" class=\"col col-12 collapsed p-0 text-decoration-none\" id=\"heading-2\" data-toggle=\"collapse\" data-target=\"#collapsg-2\" aria-expanded=\"true\" aria-controls=\"collapsg-2\">\n\n              <span class=\"btn-expand px-4 w-100 text-left d-flex \" type=\"\">\n\n                <div class=\"pr-4\">\n                  <h6 class=\"mb-0\" id=\"2\">Why can&#039;t I redirect the product page on our domain to the GS1 Sweden domain via our DNS? <\/h6>\n                <\/div>\n\n                <svg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" class=\"bi bi-chevron-down ml-auto w-18px flex-shrink-0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path fill-rule=\"evenodd\" d=\"M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z\" \/>\n                <\/svg>\n              <\/span>\n\n            <\/a>\n            <div id=\"collapsg-2\" class=\"collapse col col-12 p-0\" aria-labelledby=\"heading-2\">\n              <div class=\"card-body\">\n                <p>GS1 Sweden does not have security certificates (SSL\/TLS) for domains other than our own. If an end user attempts to access one domain (id.mycompany.com) but gets a response from another (id.gs1.se), it will trigger security alerts. Therefore, redirects using DNS settings alone are not supported.<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n         \n                  <div class=\"row m-0\">\n\n            <a href=\"#\" class=\"col col-12 collapsed p-0 text-decoration-none\" id=\"heading-3\" data-toggle=\"collapse\" data-target=\"#collapsg-3\" aria-expanded=\"true\" aria-controls=\"collapsg-3\">\n\n              <span class=\"btn-expand px-4 w-100 text-left d-flex \" type=\"\">\n\n                <div class=\"pr-4\">\n                  <h6 class=\"mb-0\" id=\"3\">Can a firewall handle the redirection? <\/h6>\n                <\/div>\n\n                <svg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" class=\"bi bi-chevron-down ml-auto w-18px flex-shrink-0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path fill-rule=\"evenodd\" d=\"M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z\" \/>\n                <\/svg>\n              <\/span>\n\n            <\/a>\n            <div id=\"collapsg-3\" class=\"collapse col col-12 p-0\" aria-labelledby=\"heading-3\">\n              <div class=\"card-body\">\n                <p>A high-end firewall may be able to handle a redirect on its own. If this is the case, it is a good solution as high-end firewalls are highly performant and likely to have high uptime.<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n         \n                  <div class=\"row m-0\">\n\n            <a href=\"#\" class=\"col col-12 collapsed p-0 text-decoration-none\" id=\"heading-4\" data-toggle=\"collapse\" data-target=\"#collapsg-4\" aria-expanded=\"true\" aria-controls=\"collapsg-4\">\n\n              <span class=\"btn-expand px-4 w-100 text-left d-flex \" type=\"\">\n\n                <div class=\"pr-4\">\n                  <h6 class=\"mb-0\" id=\"4\">Can a web server handle the redirection? <\/h6>\n                <\/div>\n\n                <svg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" class=\"bi bi-chevron-down ml-auto w-18px flex-shrink-0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path fill-rule=\"evenodd\" d=\"M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z\" \/>\n                <\/svg>\n              <\/span>\n\n            <\/a>\n            <div id=\"collapsg-4\" class=\"collapse col col-12 p-0\" aria-labelledby=\"heading-4\">\n              <div class=\"card-body\">\n                <p>Yes, all web servers should be able to do this with some configuration. The web server then receives the end user&#8217;s request (id.mycompany.com) and responds with a redirect to our domain (id.gs1.se) using the same request URI. For example, with Nginx something like this should work:<\/p>\n<pre><span style=\"color: #000000\">return 302 https:\/\/id.gs1.se$request_uri;<\/span><\/pre>\n<p>The web server logs can then be used for data analysis.<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n         \n                  <div class=\"row m-0\">\n\n            <a href=\"#\" class=\"col col-12 collapsed p-0 text-decoration-none\" id=\"heading-5\" data-toggle=\"collapse\" data-target=\"#collapsg-5\" aria-expanded=\"true\" aria-controls=\"collapsg-5\">\n\n              <span class=\"btn-expand px-4 w-100 text-left d-flex \" type=\"\">\n\n                <div class=\"pr-4\">\n                  <h6 class=\"mb-0\" id=\"5\">Can an application handle the redirection? <\/h6>\n                <\/div>\n\n                <svg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" class=\"bi bi-chevron-down ml-auto w-18px flex-shrink-0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                  <path fill-rule=\"evenodd\" d=\"M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z\" \/>\n                <\/svg>\n              <\/span>\n\n            <\/a>\n            <div id=\"collapsg-5\" class=\"collapse col col-12 p-0\" aria-labelledby=\"heading-5\">\n              <div class=\"card-body\">\n                <p>Yes, it is possible to handle the request in an application and perform additional actions before responding with a redirect. Please note that if this is done, the application must still respond with a redirect to the end user. It is not allowed to make the request to id.gs1.se on behalf of the end user.<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n         \n              <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n        \"@type\": \"Question\",\n        \"name\": \"How do I redirect my product link to GS1 Sweden's resolver?\",\n        \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"<p>When redirecting a link, you should use https. The request must be handled by a domain that your company controls (id.mycompany.com) and uses your security certificate (SSL\/TLS), signed by a public CA (Certificate Authority). The endpoint must have high availability as customers can scan the 2D code at any time of the day. When a request is received (i.e. the 2D barcode is scanned), a temporary redirect should be sent to the end users directing them to our domain (id.gs1.se) with the exact same request URI. Nothing other than the domain name may be changed.<\/p>\\n<p>Note! Use a subdomain (e.g. <span style=\\\"color: #008080;\\\">id.mycompany.com<\/span> instead of just <span style=\\\"color: #008080;\\\">mycompany.com<\/span>) to avoid the risk of redirecting all traffic to the resolver.<\/p>\\n\"\n        }\n    },\n    {\n        \"@type\": \"Question\",\n        \"name\": \"Why can't I redirect the product page on our domain to the GS1 Sweden domain via our DNS?\",\n        \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"<p>GS1 Sweden does not have security certificates (SSL\/TLS) for domains other than our own. If an end user attempts to access one domain (id.mycompany.com) but gets a response from another (id.gs1.se), it will trigger security alerts. Therefore, redirects using DNS settings alone are not supported.<\/p>\\n\"\n        }\n    },\n    {\n        \"@type\": \"Question\",\n        \"name\": \"Can a firewall handle the redirection?\",\n        \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"<p>A high-end firewall may be able to handle a redirect on its own. If this is the case, it is a good solution as high-end firewalls are highly performant and likely to have high uptime.<\/p>\\n\"\n        }\n    },\n    {\n        \"@type\": \"Question\",\n        \"name\": \"Can a web server handle the redirection?\",\n        \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"<p>Yes, all web servers should be able to do this with some configuration. The web server then receives the end user&#8217;s request (id.mycompany.com) and responds with a redirect to our domain (id.gs1.se) using the same request URI. For example, with Nginx something like this should work:<\/p>\\n<pre><span style=\\\"color: #000000;\\\">return 302 https:\/\/id.gs1.se$request_uri;<\/span><\/pre>\\n<p>The web server logs can then be used for data analysis.<\/p>\\n\"\n        }\n    },\n    {\n        \"@type\": \"Question\",\n        \"name\": \"Can an application handle the redirection?\",\n        \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"<p>Yes, it is possible to handle the request in an application and perform additional actions before responding with a redirect. Please note that if this is done, the application must still respond with a redirect to the end user. It is not allowed to make the request to id.gs1.se on behalf of the end user.<\/p>\\n\"\n        }\n    }\n]}\n<\/script>\n\n\n<section class=\"block-cards block-cards-vertical full-width pt-6 pb-6 gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Related<\/h2>              <\/div>\n                        <div id=\"card-link-management\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/link-management\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n                            <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Service<\/span>Link management<\/h3>                              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-gs1-digital-link\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/gs1-digital-link\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n                            <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Standard<\/span>GS1 Digital Link<\/h3>                              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-verified-by-gs1\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/verified-by-gs1\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n                            <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Service<\/span>Verified by GS1<\/h3>                              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The following guide provides an overview of how to get started with GS1 Digital Link using Link management in MyGS1. 1. Allocate a GTIN to the product Register the GTIN and allocate it to your product in My products. 2. Create links for the product in Link management Allocated GTINs appear in the list in &hellip;<\/p>\n","protected":false},"author":58,"featured_media":0,"parent":2546,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"64153,63224,64754,56396,64439,18704","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-65045","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Get started with GS1 Digital Link with Link management &#187; GS1 Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/get-started-with-gs1-digital-link-with-link-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get started with GS1 Digital Link with Link management\" \/>\n<meta property=\"og:description\" content=\"The following guide provides an overview of how to get started with GS1 Digital Link using Link management in MyGS1. 1. 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