{"id":58495,"date":"2024-06-18T14:54:33","date_gmt":"2024-06-18T12:54:33","guid":{"rendered":"https:\/\/gs1.se\/?page_id=58495"},"modified":"2025-11-26T16:49:08","modified_gmt":"2025-11-26T14:49:08","slug":"eu-packaging-and-packaging-waste-regulation-ppwr","status":"publish","type":"page","link":"https:\/\/gs1.se\/en\/esg\/eu-packaging-and-packaging-waste-regulation-ppwr\/","title":{"rendered":"EU Packaging and Packaging Waste Regulation (PPWR)"},"content":{"rendered":"
\n
\n \"\"\n <\/figure>\n
\n
\n
\n \n

EU Packaging and Packaging Waste Regulation (PPWR)<\/h2>\n <\/div>\n <\/div>\n <\/div>\n
<\/div>\n <\/section>\n\n\n\n\n
<\/div>\n\n\n\n
\n
\n

Uncover the essentials of the EU Packaging and Packaging Waste Regulation (PPWR) with our position paper. The purpose of this paper is to guide companies in how to efficiently address the challenges posed by PPWR through the use of GS1 standards and services. The EU Packaging and Packaging Waste Regulation (PPWR) aims to facilitate the transition to a circular economy by regulating packaging across its lifecycle from creation to recycling. Adopted in 2022, it harmonizes rules across member states to enhance market efficiency and mitigate the environmental and health impacts of packaging waste. The regulation applies to all packaging and sets targets for ensuring EU packaging is reusable or recyclable by 2030. Download your copy for insights and strategic preparations to ensure compliance.<\/p>\n\n\n\n

\n
Download the position paper<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n
\n
\n
\n
\n

An overview<\/h2>

\n
\n
\n
\n
\n
\n

\u200bPPWR is a\u00a0proposed regulation under the EU’s Green Deal that will reduce packaging waste, increase the use of recycled materials in packaging and promote the circular economy.\u200b The proposal takes a life-cycle-based perspective and will include requirements from packaging design and labelling of packaging materials to the collection and treatment of waste, to support optimal use of resources throughout the life cycle\u200b. The regulation applies to all types of packaging, both aimed at consumers and, for example, freight transport\u200b
\nCommon targets, metrics and thresholds are proposed across the EU, while some measures are to be developed by individual Member States. The regulation will replace the current directive on packaging\u200b<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

You can read more about The EU <\/span>Packaging and Packaging Waste Regulation on EUR-Lex<\/span><\/span><\/a><\/p>\n<\/p> <\/div>\n <\/div>\n

\n
\n
\n
\n \"\" <\/div>\n
\n
Focus<\/h6>\n
Packaging and packaging waste <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \"\" <\/div>\n
\n
Affected organizations<\/h6>\n
Producers of packaging and packaging materials, producers and importers of packaged products\u200b <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \"\" <\/div>\n
\n
Target group<\/h6>\n
A variety of stakeholders <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n \"\" <\/div>\n
\n
Geographical scope<\/h6>\n
All 27 EU countries <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n
<\/div>\n\n\n\n

Getting started with GS1 standards and services<\/h3>\n\n\n\n

To start working towards end-to-end transparency with GS1 standards and services there are a few steps companies can take. <\/p>\n\n\n

\n\t
\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t

<\/h3>\n\t\t\t\t\t

\n\t\t\t\t\t\t

Step 1: Obtain a GS1 company prefix (GCP) license<\/h4>\n