{"id":5709,"date":"2020-07-10T13:46:06","date_gmt":"2020-07-10T13:46:06","guid":{"rendered":"https:\/\/gs1.se\/your-industry\/marketplaces\/"},"modified":"2024-08-15T11:32:53","modified_gmt":"2024-08-15T09:32:53","slug":"marketplaces","status":"publish","type":"page","link":"https:\/\/gs1.se\/en\/your-industry\/ecommerce\/marketplaces\/","title":{"rendered":"Marketplaces"},"content":{"rendered":"\n<figure class=\"wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\n    <div data-provider=\"YouTube\" class=\"video-wrapper video-wrapper-YouTube h-100 w-100\" style=\"background: url(https:\/\/img.youtube.com\/vi\/EfgG9YaFBf4\/mqdefault.jpg) center center \/ cover no-repeat;\">\n        <div class=\"video-overlay position-absolute w-100 h-100 d-flex flex-column justify-content-center align-items-center\">\n            <div class=\"d-flex flex-column h-auto justify-content-center align-items-center p-3 inner\" style=\"background-color: rgba(240, 245, 250, 0.9); \">\n                <h4>Behind this, you&#8217;ll find a video<\/h4>  \n                <p class=\"mb-1 text-center gs1-smallest\">To display this content, you need to consent to non-essential cookies. You can withdraw your consent at any time by clicking Manage Cookies.<\/p>\n                \n                <button type=\"button\" class=\"btn btn-sm btn-primary\" data-toggle=\"modal\"\n  data-target=\"#cookieModal\">Manage Cookies<\/button>\n            <\/div>    \n        <\/div>\n        <iframe title=\"Watch to learn why GTINs are so important in the online shopping world\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/EfgG9YaFBf4?feature=oembed\" class=\"youtube-iframe\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n    <\/div>\n<\/div><\/figure>\n\n\n\n<p>If you want to sell products online through a marketplace, you have everything to gain from using <a href=\"https:\/\/gs1.se\/en\/gs1-standards\/\">GS1 standards<\/a> for unique numbers, product information and images.  <\/p>\n\n\n\n<p>On marketplaces this combination represents a crucial part of the offer to the digital shopper. The products are better sales optimized and consumers can feel completely confident that they are clicking on the right product.<\/p>\n\n\n\n<p>A marketplace is an online store with different sellers&#8217; products gathered on a single domain. The marketplaces handle everything from order to delivery and the sellers pay a fee for exposure on their platform. Examples of global and local marketplaces are <a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.de\/ref=rd_www_amazon_SE\/?language=en_GB&amp;site-redirect=SE\" target=\"_blank\">Amazon<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ebay.com\/\" target=\"_blank\">eBay<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/cdon.se\/\" target=\"_blank\">CDON<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/fyndiq.se\/\" target=\"_blank\">Fyndiq.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gs1-standards-for-marketplaces\">GS1 standards for marketplaces<\/h2>\n\n\n\n<p>Most marketplaces require from you as a seller to uniquely identify your products with <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/global-trade-item-number-gtin\/\">GTIN <\/a>and <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/ean-13-and-ean-8\/\">barcodes.<\/a> And they often set high standards for images and product information that you register in their system. This means better business for both parties:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-marketplaces\"><strong>Marketplaces<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"216\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-guide-hero-1024x216.jpg\" alt=\"\" class=\"wp-image-11756\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-guide-hero-1024x216.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-guide-hero-300x63.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-guide-hero-768x162.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-guide-hero-640x135.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-guide-hero-1280x270.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-guide-hero.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/check-green-24px.svg\" alt=\"\" class=\"wp-image-8364\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>better buyer experience<\/li>\n\n\n\n<li>GTINs enhance price comparisons<\/li>\n\n\n\n<li>GTINs enable better catalogue quality<\/li>\n\n\n\n<li>less duplicate listings in the product catalog<\/li>\n\n\n\n<li>GTINs reduce the risk of counterfeit<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/check-green-24px.svg\" alt=\"\" class=\"wp-image-8364\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-sellers\"><strong>Sellers<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"216\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/saljare-marketplace-hero-1024x216.jpg\" alt=\"\" class=\"wp-image-11759\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/saljare-marketplace-hero-1024x216.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/saljare-marketplace-hero-300x63.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/saljare-marketplace-hero-768x162.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/saljare-marketplace-hero-640x135.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/saljare-marketplace-hero-1280x270.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/saljare-marketplace-hero.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/check-green-24px.svg\" alt=\"\" class=\"wp-image-8364\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>higher conversion rates and purchases with GTIN<\/li>\n\n\n\n<li>eligible for Google shopping ads and organic search<\/li>\n\n\n\n<li>GTINs enable the connection of data sources such as videos, reviews etc.<\/li>\n\n\n\n<li>improved visibility and efficiency with GS1 standards<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>To help you on the way, feel free to use these handy step-by-step guides on how to get started <a href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/sell-products-on-amazon\/\">selling on Amazon<\/a>, <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/02\/product-information?hl=en&amp;utm_campaign=PostBeyond&amp;utm_source=LinkedIn&amp;utm_medium=%23346732&amp;utm_term=Providing%20better%20product%20information%20for%20shoppers\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping<\/a> or other online <a href=\"https:\/\/gs1.se\/en\/your-industry\/marketplaces\/get-ready-to-sell-products-online\/\">marketplaces.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-standards-in-use\">Standards in use<\/h2>\n\n\n\n<p>On marketplace websites you can often read that they require a <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/global-trade-item-number-gtin\/\">GTIN<\/a>, <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/upc-a-and-upc-e\/\">UPC<\/a>&#8211; or an <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/ean-13-and-ean-8\/\">EAN<\/a> from GS1. Here we will help you sort out the concepts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gtin\">GTIN  <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-identification-of-products\">for identification of products<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"383\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/gtin-illustration-1024x383.png\" alt=\"\" class=\"wp-image-6918\" style=\"width:256px;height:96px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/gtin-illustration-1024x383.png 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/gtin-illustration-300x112.png 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/gtin-illustration-768x288.png 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/gtin-illustration-640x240.png 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/gtin-illustration.png 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/global-trade-item-number-gtin\/\">GTIN (Global Trade Item Number)<\/a> is almost always a requirement for selling products on marketplaces. It is a globally unique identification number for your product and is encoded in the barcode.  <\/p>\n\n\n\n<p>You have stepped into the starting blocks to sell on a marketplace as soon as your product has a GTIN number. This means that it is ready to be sold both in stores and online anywhere in the world.  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-upc-or-ean\">UPC or EAN  <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-labelling-of-products\">for labelling of products<\/h4>\n\n\n\n<p>UPC and EAN are both barcode tags that represent your GTIN.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/ean-13-and-ean-8\/\">The European Article Number (EAN)<\/a> represents the 13-digit GTIN that provides unique identification of your product. The label applies to products sold anywhere in the world and is the most established of all GS1 barcodes.<\/li>\n\n\n\n<li><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/upc-a-and-upc-e\/\">Universal Product Code (UPC)<\/a> represents the 12-digit GTIN that provides unique identification of your product. The label applies to products sold anywhere in the world, but is designed for those with a customer base in North America where they accept both UPC and EAN.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-isbn-and-issn\">ISBN and ISSN  <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-identification-of-books\">for identification of books<\/h4>\n\n\n\n<p><a id=\"https:\/\/www.kb.se\/isbn-och-utgivning.html\" rel=\"noreferrer noopener\" href=\"https:\/\/www.kb.se\/isbn-och-utgivning.html\" target=\"_blank\">ISBN<\/a> and <a id=\"https:\/\/www.kb.se\/isbn-och-utgivning\/issn-.html\" rel=\"noreferrer noopener\" href=\"https:\/\/www.kb.se\/isbn-och-utgivning\/issn-.html\" target=\"_blank\">ISSN<\/a> are the identification numbers for printed books and magazines. In Sweden, these numbers are only distributed by the <a href=\"https:\/\/www.kb.se\/in-english.html\" target=\"_blank\" rel=\"noreferrer noopener\">National Library of Sweden<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"h-product-images\">Product images <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-identification-and-more-purchases\">for identification and more purchases<\/h4>\n\n\n\n<p>High-quality product images are often crucial for the online customer to click the buy button. Fortunately, there is a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.gs1.org\/standards\/gs1-product-image-specification-standard\/current-standard\" target=\"_blank\">GS1 standard for product images<\/a> that ensures the right quality, angle, lighting and meta tagging. <\/p>\n\n\n\n<p>If you use the service <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/validoo\/\">Validoo<\/a> to share images, you can in most cases use the marketing images you have already stored for other channels. First you need to find out what your marketplace specifically requires.<\/p>\n\n\n\n<p>Do you need new product images for your online or physical sales channels? GS1 Sweden&#8217;s photo studio are here to help.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-gs1-sweden-photo-studio\"><strong>GS1 Sweden Photo Studio<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/fotostudio-liten-1024x682.jpg\" alt=\"\" class=\"wp-image-11736\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/fotostudio-liten-1024x682.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/fotostudio-liten-300x200.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/fotostudio-liten-1536x1024.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/fotostudio-liten-768x512.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/fotostudio-liten-640x427.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/fotostudio-liten-1280x853.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/fotostudio-liten.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Our <a href=\"https:\/\/validoo.se\/en\/photostudio\/\" target=\"_blank\" rel=\"noreferrer noopener\">photo studio<\/a> is for those who need professional product <a href=\"https:\/\/validoo.se\/en\/tjanst\/product-photography-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">images<\/a> and <a href=\"https:\/\/validoo.se\/en\/tjanst\/cgi\/\" target=\"_blank\" rel=\"noreferrer noopener\">CGI images.<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/validoo.se\/en\/photostudio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more &gt;&gt;<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-trade-item-information\">Trade Item Information <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-for-searchability-and-more-purchases\">for searchability and more purchases<\/h4>\n\n\n\n<p>Marketplaces have high demands on data about items that are visible in their platforms is of good quality, relevant and structured. Clear and consistent trade item information will help the marketplace categorize products and optimize sales. <\/p>\n\n\n\n<p>If you follow the <a id=\"https:\/\/gs1.se\/standarder-och-tjanster\/gs1-artikelinformation\/\" href=\"https:\/\/gs1.se\/en\/standards-and-services\/gs1-trade-item-information\/\">GS1 Trade Item information<\/a> guideline, you can usually reuse large amounts of the same product data that you have already registered for other channels. Of course, you will have to adapt to the requirements from your marketplace.<\/p>\n\n\n<section class=\"block-relationshipr py-4\">\n\n    <h3>Related<\/h3>\n\n  <div class=\"row\">\n\n    \n        <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <a href=\"https:\/\/gs1.se\/en\/your-industry\/ecommerce\/marketplaces\/get-ready-to-sell-products-online\/\" class=\"card h-100 text-decoration-none\">\n    \n\n    <img loading=\"lazy\" decoding=\"async\" width=\"260\" height=\"140\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/07\/salj-online-illustration-kort.png\" class=\"attachment-card-2-md size-card-2-md wp-post-image\" alt=\"\" \/>\n\n    <div class=\"card-body\">\n        <h4 class=\"card-title text-secondary\">Sell products online<\/h4>\n        <p class=\"card-text text-left\">Sell products online and in marketplaces with GTIN, EAN and&#8230;<\/p>\n    <\/div>\n\n<\/a>\n        <\/div>\n      \n        <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <a href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/sell-products-on-amazon\/\" class=\"card h-100 text-decoration-none\">\n    \n\n    <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-marketplace-kort-768x531.jpg\" class=\"attachment-card-2-md size-card-2-md wp-post-image\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-marketplace-kort-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/09\/amazon-marketplace-kort-576x398.jpg 576w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\n\n    <div class=\"card-body\">\n        <h4 class=\"card-title text-secondary\">Sell products on Amazon<\/h4>\n        <p class=\"card-text text-left\">Do you want to sell on Amazon? Then you need&#8230;<\/p>\n    <\/div>\n\n<\/a>\n        <\/div>\n        <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Most marketplaces require you as a salesperson to identify your products with GS1 GTIN and barcodes. And they often have high standards for the images and product information you enter into their systems. These are the things we help you with.<\/p>\n","protected":false},"author":2,"featured_media":25147,"parent":47964,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"Marketplaces, market","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"12170,14222,41157,13095,34194,14713","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-5709","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketplaces &#187; GS1 Sweden<\/title>\n<meta name=\"description\" content=\"Online marketplaces often encourage their sellers to use GS1 standards for unique numbers, barcodes, product information, and images.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.se\/en\/your-industry\/ecommerce\/marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketplaces\" \/>\n<meta property=\"og:description\" content=\"Most marketplaces require you as a salesperson to identify your products with GS1 GTIN and barcodes. And they often have high standards for the images and product information you enter into their systems. 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