{"id":35250,"date":"2022-07-13T13:07:58","date_gmt":"2022-07-13T11:07:58","guid":{"rendered":"https:\/\/gs1.se\/?page_id=35250"},"modified":"2024-12-03T13:55:25","modified_gmt":"2024-12-03T12:55:25","slug":"guidelines-for-mobile-ready-hero-images-mrhi","status":"publish","type":"page","link":"https:\/\/gs1.se\/en\/guidelines-for-mobile-ready-hero-images-mrhi\/","title":{"rendered":"Guidelines for Mobile Ready Hero Images (MRHI)"},"content":{"rendered":"\n

Validoo
Version D
Valid from 2024-12-03
<\/sup><\/p>\n\n\n\n

1. Introduction<\/h2>\n\n\n\n

GS1 Sweden’s guidelines regarding product images for e-commerce sales, small screens\/mobile so-called Mobile Ready Hero Images (MRHI), have been developed by GS1 Sweden’s reference group and are based on GS1’s global work in the working group that works with global guidelines for MRHI. <\/p>\n\n\n\n

The reference group has also agreed that GS1 Sweden will not check that the guidelines are followed (exception for rule 737041: Symbols, logos, and text information must not appear off pack<\/em>) but only help to formulate them based on the reference group’s guidelines, and to help convey them to GS1’s customers.<\/p>\n\n\n\n

2. Purpose of the document<\/h2>\n\n\n\n

The purpose of this document is to describe the guidelines for users of the Validoo service. Partly to clarify the type of images requested and partly to support the production during image creation. This document is intended to be used by GS1 Sweden’s customers in communication with suppliers, partners, etc.<\/p>\n\n\n\n

3. Scope<\/h2>\n\n\n\n

The MRHI image does not replace the product image for marketing but is a mobile-optimised image intended to complement the main image (product image for marketing). The MRHI image will be quality assured in the same way as the product image with area use sales and marketing in Validoo. The document should be used as a recommendation (exception for rule 737041: Symbols, logos, and text information must not appear off pack<\/em>) for the production of MRHI. Read more in the Guidelines and Quality Assurance Rules for Product Images<\/a>.<\/p>\n\n\n\n

4. Definition of MRHI<\/h2>\n\n\n\n

The definition of Mobile Ready Hero Images developed by the GS1 Global Working Group also applies in the context of image management in Validoo:
“A Mobile Ready Hero Image is a representation of a real product. The image may differ from a Packshot, but it should retain most of the key design elements, colour and shape of the physical packaging and is therefore identifiable on a digital shelf. The image should include, or be closely associated with, the key information that consumers use when making purchasing decisions \/ choosing the right product from search results.”<\/p>\n\n\n\n

5. Four possible attributes for identification<\/h2>\n\n\n\n

The four attributes agreed by the GS1 Global Working Group that should be included in the production of MRHI are:<\/p>\n\n\n\n