{"id":29305,"date":"2022-02-18T14:39:39","date_gmt":"2022-02-18T12:39:39","guid":{"rendered":"https:\/\/gs1.se\/your-industry\/beauty\/"},"modified":"2025-01-22T15:57:00","modified_gmt":"2025-01-22T14:57:00","slug":"beauty","status":"publish","type":"page","link":"https:\/\/gs1.se\/en\/your-industry\/retail\/beauty\/","title":{"rendered":"Beauty"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-beauty-industry-and-gs1\">The beauty industry and GS1<\/h2>\n\n\n\n<p>Retailers and suppliers of makeup, perfume, skin &amp; hair products need a common way of sharing information in the supply chain and sales channels. For many years, GS1 has met the business needs of your industry with global standards and services for <a href=\"https:\/\/gs1.se\/en\/identify\/\">identification<\/a>, <a href=\"https:\/\/gs1.se\/en\/capture\/\">capturing<\/a>, and <a href=\"https:\/\/gs1.se\/en\/share\/\">sharing<\/a>. Modern beauty products have unique identities and barcodes that enable scanning of both large and small items. The beauty industry is now introducing the next level in its digitalisation, which is about streamlined and correct master data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-gs1\">Why GS1?<\/h2>\n\n\n\n<p>In the beauty industry, it is a challenge to communicate about products and packages. Problems can occur if trade item information does not follow an agreed structure or contains inaccuracies. The consequences for the industry can often be measured in;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>costs for manual handling,<\/li>\n\n\n\n<li>time spent on troubleshooting,<\/li>\n\n\n\n<li>delayed deliveries,<\/li>\n\n\n\n<li>inefficient logistics,<\/li>\n\n\n\n<li>lost sales,<\/li>\n\n\n\n<li>dissatisfied consumers<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/gs1.se\/standarder-och-tjanster\/\">GS1 standards<\/a> and services create the opportunity for the industry to gain control over its product and logistics data by offering a common digital language. This means that structured data on beauty items can be exchanged in a seamless and automated way between suppliers and buyers. It helps you save time, reduce manual data management, increase efficiency and prevent delays. <\/p>\n\n\n\n<p>By working in a standardized way, you can meet regulatory and industry requirements. You can win new sales opportunities at global retailers and marketplaces that often demands GS1 standards. In addition, you can satisfy your consumers&#8217; constant need for better product information.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section-text-graphics full-width pt-6 pb-6 layer-0 position-relative bg-cover gs1-background-color-ui-2\">\n  <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-12\">\n      <h2>Benefits for your business<\/h2>          <\/div>\n  <\/div>\n    <div class=\"row mt-4\">\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"92\" height=\"96\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/gs1_universal_rgb_2021-05-07.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Efficiency and automation<\/h6>\n            <div class=\"gs1-small\">Enable digital and automated information flows. Seamlessly shared product data helps you save time. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"120\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/gs1_right_information_rgb_2020-11-12.svg\" class=\"h-72px mb-3\" alt=\"2d-koder-inom-retail r\u00e4tt information\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Better data quality<\/h6>\n            <div class=\"gs1-small\">Minimize the consequences of incorrect information through structured product data to all recipients. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"120\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/gs1_consumer_experiences_rgb_2020-11-12.svg\" class=\"h-72px mb-3\" alt=\"2d-koder-inom-retail ger b\u00e4ttre konsumentupplevelse\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Satisfied consumers<\/h6>\n            <div class=\"gs1-small\">Deliver better shopping experiences online and in physical sales channels. Reliable product data helps consumers buy. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n    \n  <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"section-benefits-list-group test-1- full-width pb-6  layer-0 position-relative gs1-background-color-\">\n    <figure class=\"mb-5 w-100 position-relative hero hero-type-4 size-1\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"946\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/skonhet-feature-banner-perfume-2048x946.jpg\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/skonhet-feature-banner-perfume-2048x946.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/skonhet-feature-banner-perfume-300x139.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/skonhet-feature-banner-perfume-768x355.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/skonhet-feature-banner-perfume-1536x709.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/skonhet-feature-banner-perfume-640x296.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/skonhet-feature-banner-perfume-1024x473.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/skonhet-feature-banner-perfume-1280x591.jpg 1280w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>  <\/figure>\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Standards in use<\/h2>        <p><p>In your industry, it is common to use a combination of GS1 standards and services. They are used for identification, capturing and data sharing.<\/p>\n<\/p>      <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-2 m-0 mt-4 p-0\">\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/global-trade-item-number-gtin\/\">GTIN<\/a> (Global Trade Item Number) for product identification.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/serial-shipping-container-code-sscc\/\">SSCC<\/a> (Serial Shipping Container Code) for pallets and cages.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/ean-13-and-ean-8\/\">EAN-13, EAN-8<\/a><\/a>,\u00a0<a href=\"https:\/\/gs1.se\/standarder-och-tjanster\/itf-14\/\">ITF-14<\/a> and <a href=\"https:\/\/gs1.se\/standarder-och-tjanster\/gs1-128\/\">GS1-128<\/a> are used for barcoding.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/gs1-qr\/\">QR<\/a>, <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/gs1-datamatrix\/\">GS1 DataMatrix<\/a> and Data Matrix are standards for 2D barcodes.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/global-location-number-gln\/\">GLN<\/a> (Global Location Number) for identifying places and parties.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/global-data-synchronisation-network-gdsn\/\">GDSN<\/a> is a product data network for synchronized data.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/validoo\/\">Validoo<\/a> is a database service for validating and sharing data and images.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a href=\"https:\/\/gs1.se\/en\/standards-and-services\/gs1-trade-item-information\/\" rel=\"noopener\" target=\"_blank\">GS1 Trade Item Information<\/a> for the exchange of digital product information.<\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n<section class=\"full-width layer-0 hero hero-type-4 size-1 \">\n    <figure class=\"m-0 h-100 w-100 position-absolute layer-1\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"391\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/feature-banner-branschsida-skonhet-schampo.jpg\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 100vw, 100vw\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/feature-banner-branschsida-skonhet-schampo.jpg 1440w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/feature-banner-branschsida-skonhet-schampo-300x81.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/feature-banner-branschsida-skonhet-schampo-768x209.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/feature-banner-branschsida-skonhet-schampo-640x174.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/feature-banner-branschsida-skonhet-schampo-1024x278.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/feature-banner-branschsida-skonhet-schampo-1280x348.jpg 1280w\" \/>\n  <\/figure>\n    <div class=\"container h-100 layer-3 position-relative py-4\">\n    <div class=\"row h-100\">\n      <div class=\"col-12 col-md-8 col-lg-6 col-xl-6 align-self-center py-4\">\n        <span class=\"gs1-eyebrow\">Database service<\/span>\n                        <div class=\"mt-3 gs1-color-blue\">\n          Use Sweden&#039;s largest database service for sharing high-quality trade item information and product images.\n        <\/div>\n                        <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/validoo\/\"\n          class=\"mt-5 mr-4 btn btn-lg btn-primary \">Read more<\/a>\n                      <\/div>\n    <\/div>\n  <\/div>\n      <div class=\"overlay gradient-ltr layer-2 \"\n    style=\"background:linear-gradient(90deg, var(--ui-2) 40%, hsla(0,0%,100%,0) 100%);\"><\/div>\n    <\/section>\n\n\n\n<section class=\"block-cards block-cards-horizontal full-width pt-6 pb-6 gs1-background-color-ui-1\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Toolbox for brand owners<\/h2>        <p>Step-by-step guides with videos, checklists and other resources to get started with GS1 standards and services for the beauty industry.<\/p>      <\/div>\n                        <div id=\"card-connect-to-validoo\" class=\"col-12 col-lg-6 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/guides\/push-connections-validoo\/\" class=\"card  h-100 text-decoration-none border-0 \" target=\"_blank\">\n              <div class=\"row no-gutters h-100\">\n                <div class=\"col-4 h-100\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"590\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/connect-the-dots-kontakt-bild-768x590.jpg\" class=\"h-100 object-fit-cover rounded-left\" alt=\"\" sizes=\"auto, (max-width: 768px) 576px, 576px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/connect-the-dots-kontakt-bild-768x590.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/02\/connect-the-dots-kontakt-bild-576x443.jpg 576w\" \/>                <\/div>\n                <div class=\"card-body col-8 px-3 bg-secondary\">\n                  <h4 class=\"card-title text-white\">Connect to Validoo<\/h4>                  <p class=\"card-text text-left text-white\"> Follow our step-by-step guide for suppliers who want to connect to the Validoo database service.<\/p>                <\/div>\n              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-generate-numbers\" class=\"col-12 col-lg-6 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/generate-numbers-in-mygs1\/\" class=\"card  h-100 text-decoration-none border-0 \" target=\"\">\n              <div class=\"row no-gutters h-100\">\n                <div class=\"col-4 h-100\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"170\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/08\/grundkurs-gs1-standarder.jpg\" class=\"h-100 object-fit-cover rounded-left\" alt=\"\" sizes=\"auto, (max-width: 768px) 576px, 576px\" \/>                <\/div>\n                <div class=\"card-body col-8 px-3 bg-secondary\">\n                  <h4 class=\"card-title text-white\">Generate Numbers<\/h4>                  <p class=\"card-text text-left text-white\"> When logged in to MyGS1, you can easily generate GTIN, GLN, SSCC and GSIN including the check digit.<\/p>                <\/div>\n              <\/div>\n            <\/a>\n          <\/div>\n                      <div class=\"col-12\"><a class=\"\" href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/\" target=\"\">More how-to guides <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-arrow-right\" viewBox=\"0 0 16 16\">\n  <path fill-rule=\"evenodd\" d=\"M1 8a.5.5 0 0 1 .5-.5h11.793l-3.147-3.146a.5.5 0 0 1 .708-.708l4 4a.5.5 0 0 1 0 .708l-4 4a.5.5 0 0 1-.708-.708L13.293 8.5H1.5A.5.5 0 0 1 1 8z\"\/>\n<\/svg>\n<\/a><\/div>    <\/div>\n  <\/div>\n<\/section>\n\n\n<div class=\"wp-block-columns gs1-background-color-ui-1 bg-full-width mb-0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\n    <div data-provider=\"YouTube\" class=\"video-wrapper video-wrapper-YouTube h-100 w-100\" style=\"background: url(https:\/\/img.youtube.com\/vi\/tVaJkgauxwE\/mqdefault.jpg) center center \/ cover no-repeat;\">\n        <div class=\"video-overlay position-absolute w-100 h-100 d-flex flex-column justify-content-center align-items-center\">\n            <div class=\"d-flex flex-column h-auto justify-content-center align-items-center p-3 inner\" style=\"background-color: rgba(240, 245, 250, 0.9); \">\n                <h4>Behind this, you&#8217;ll find a video<\/h4>  \n                <p class=\"mb-1 text-center gs1-smallest\">To display this content, you need to consent to non-essential cookies. You can withdraw your consent at any time by clicking Manage Cookies.<\/p>\n                \n                <button type=\"button\" class=\"btn btn-sm btn-primary\" data-toggle=\"modal\"\n  data-target=\"#cookieModal\">Manage Cookies<\/button>\n            <\/div>    \n        <\/div>\n        <iframe title=\"Benefits of a barcode - in 90 seconds\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/tVaJkgauxwE?feature=oembed\" class=\"youtube-iframe\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n    <\/div>\n<\/div><figcaption class=\"wp-element-caption\">Discover the benefits of GS1 numbers and barcodes. <\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\n    <div data-provider=\"YouTube\" class=\"video-wrapper video-wrapper-YouTube h-100 w-100\" style=\"background: url(https:\/\/img.youtube.com\/vi\/YqA9Zgcg7Zo\/mqdefault.jpg) center center \/ cover no-repeat;\">\n        <div class=\"video-overlay position-absolute w-100 h-100 d-flex flex-column justify-content-center align-items-center\">\n            <div class=\"d-flex flex-column h-auto justify-content-center align-items-center p-3 inner\" style=\"background-color: rgba(240, 245, 250, 0.9); \">\n                <h4>Behind this, you&#8217;ll find a video<\/h4>  \n                <p class=\"mb-1 text-center gs1-smallest\">To display this content, you need to consent to non-essential cookies. You can withdraw your consent at any time by clicking Manage Cookies.<\/p>\n                \n                <button type=\"button\" class=\"btn btn-sm btn-primary\" data-toggle=\"modal\"\n  data-target=\"#cookieModal\">Manage Cookies<\/button>\n            <\/div>    \n        <\/div>\n        <iframe title=\"Getting your product information right\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/YqA9Zgcg7Zo?feature=oembed\" class=\"youtube-iframe\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n    <\/div>\n<\/div><figcaption class=\"wp-element-caption\">Getting your product information right (GS1 global)<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\n    <div data-provider=\"YouTube\" class=\"video-wrapper video-wrapper-YouTube h-100 w-100\" style=\"background: url(https:\/\/img.youtube.com\/vi\/fKTeYsI7JiU\/mqdefault.jpg) center center \/ cover no-repeat;\">\n        <div class=\"video-overlay position-absolute w-100 h-100 d-flex flex-column justify-content-center align-items-center\">\n            <div class=\"d-flex flex-column h-auto justify-content-center align-items-center p-3 inner\" style=\"background-color: rgba(240, 245, 250, 0.9); \">\n                <h4>Behind this, you&#8217;ll find a video<\/h4>  \n                <p class=\"mb-1 text-center gs1-smallest\">To display this content, you need to consent to non-essential cookies. You can withdraw your consent at any time by clicking Manage Cookies.<\/p>\n                \n                <button type=\"button\" class=\"btn btn-sm btn-primary\" data-toggle=\"modal\"\n  data-target=\"#cookieModal\">Manage Cookies<\/button>\n            <\/div>    \n        <\/div>\n        <iframe title=\"GS1 standards for eCommerce\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/fKTeYsI7JiU?feature=oembed\" class=\"youtube-iframe\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n    <\/div>\n<\/div><figcaption class=\"wp-element-caption\">GS1 standards for e-commerce. (GS1 global)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n<section class=\"section-benefits-list-group test-- full-width pb-6  layer-0 position-relative gs1-background-color-ui-1\">\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h3>Often used in your industry<\/h3>              <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-2 m-0 mt-4 p-0\">\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/gs1\/en\/guides\/how-to-guides\/barcoding-the-product\/\">Barcoding the product<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/guides\/documentation\/#heading-ef8050edc99bd908389de841400b4cb9\">Guideline Trade Item Information<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/size-guide\/\">Size guide for barcodes<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/validoo.se\/en\/support-arkiv\/choose-system-en\/\">Choose system for Validoo<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/sell-products-on-amazon\/\">Sell products on Amazon<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/send-trade-item-information\/\">Send Trade Item Information<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/faq\/#heading-new-to-validoo\">New to Validoo<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-purple-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/measure-a-product\/\">Measure a product<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n<section class=\"full-width layer-0 hero hero-type-4 size-1 \">\n    <figure class=\"m-0 h-100 w-100 position-absolute layer-1\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/09\/beauty-faq-1536x531.jpg\" class=\"w-100 h-100 object-fit-cover\" alt=\"Smink\" sizes=\"auto, (max-width: 767px) 100vw, 100vw\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/09\/beauty-faq-1536x531.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/09\/beauty-faq-300x104.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/09\/beauty-faq-768x266.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/09\/beauty-faq-640x221.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/09\/beauty-faq-1024x354.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/09\/beauty-faq-1280x443.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/09\/beauty-faq.jpg 1920w\" \/>\n  <\/figure>\n    <div class=\"container h-100 layer-3 position-relative py-4\">\n    <div class=\"row h-100\">\n      <div class=\"col-12 col-md-8 col-lg-6 col-xl-6 align-self-center py-4\">\n        <span class=\"gs1-eyebrow\">GS1 and Beauty<\/span>\n                <h2 class=\"m-0 gs1-color-white\">Questions and answers<\/h2>\n                        <div class=\"mt-3 gs1-color-white\">\n          Here you will find answers around GTIN, GLN and measurement standards. And other things you may want to know about GS1 in your industry.\n        <\/div>\n                        <a href=\"https:\/\/gs1.se\/en\/faq\/#heading-beauty\"\n          class=\"mt-5 mr-4 btn btn-lg btn-primary \">Go to FAQ<\/a>\n                      <\/div>\n    <\/div>\n  <\/div>\n      <div class=\"overlay gradient-ltr layer-2 \"\n    style=\"background:linear-gradient(90deg, var(--blue) 40%, hsla(0,0%,100%,0) 100%);\"><\/div>\n    <\/section>\n\n\n\n<section class=\"block-cards block-cards-vertical full-width pt-6  gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>How GS1 standards are developed<\/h2>        <p>The beauty industry in Sweden is actively involved and influences the development of GS1 standards.<\/p>      <\/div>\n                        <div id=\"card-trade-item-information\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/about-us\/user-groups\/trade-item-information\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n                            <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">User Group<\/span>Trade Item Information<\/h3>                <p class=\"card-text text-left\">Standards development for more efficient work with electronic product information.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-validoo\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/validoo.se\/en\/about-validoo\/our-reference-groups\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n                            <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Reference Group<\/span>Validoo<\/h3>                <p class=\"card-text text-left\">The Validoo database service is developed together with and for the service&#8217;s users.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                      <div class=\"col-12\"><a class=\"\" href=\"https:\/\/gs1.se\/en\/about-us\/user-groups\/\" target=\"\">See all user groups <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-arrow-right\" viewBox=\"0 0 16 16\">\n  <path fill-rule=\"evenodd\" d=\"M1 8a.5.5 0 0 1 .5-.5h11.793l-3.147-3.146a.5.5 0 0 1 .708-.708l4 4a.5.5 0 0 1 0 .708l-4 4a.5.5 0 0 1-.708-.708L13.293 8.5H1.5A.5.5 0 0 1 1 8z\"\/>\n<\/svg>\n<\/a><\/div>    <\/div>\n  <\/div>\n<\/section>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-in-collaboration-with-the-beauty-industry\">In collaboration with the beauty industry<\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/gs1_best_behaviours_rgb_2021-07-08.svg\" alt=\"\" class=\"wp-image-25353\" style=\"width:121px;height:121px\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>GS1 Sweden has a close collaboration with the industry organisation <a href=\"https:\/\/www.kohf.se\/\">KoHF &#8211; Kosmetik- och hygienf\u00f6retagen<\/a> and Axbeautyhouse, which handles <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>purchasing and assortment for Kicks. We collaborate on issues related to GS1 standards and seamless data exchange of trade item information. <\/p>\n<\/div>\n<\/div>\n\n\n<section class=\"block-cards block-cards-vertical full-width pt-6 pb-6 gs1-background-color-ui-1\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>What\u2019s on in your industry?<\/h2>        <p>Read about ongoing industry initiatives, case studys and collaborations in the Retail and CPG industry.<\/p>      <\/div>\n                        <div id=\"card-implementation-of-2d-barcodes\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/2d-in-retail\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/2d-barcodes-migration-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/2d-barcodes-migration-768x532.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/2d-barcodes-migration-300x208.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/2d-barcodes-migration-1477x1024.jpg 1477w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/2d-barcodes-migration-576x398.jpg 576w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/2d-barcodes-migration-640x444.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/2d-barcodes-migration-1280x887.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/2d-barcodes-migration.jpg 1623w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Initiative<\/span>Implementation of 2D barcodes<\/h3>                <p class=\"card-text text-left\">Retail is moving towards a global evolution from classic barcodes to QR and DataMatrix.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-axbeautyhouse-connects-to-validoo\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/uncategorized\/axbeautyhouse-connects-to-validoo\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/03\/skonhet-bild-bransch-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"Axbeautyhouse\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/03\/skonhet-bild-bransch-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/03\/skonhet-bild-bransch-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Press Release<\/span>Axbeautyhouse connects to Validoo<\/h3>                <p class=\"card-text text-left\">Axbeautyhouse are the first in the beauty industry with exchanging standardized trade item information by using Validoo.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-sodastream-and-validoo\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/meet-our-customers\/sodastream\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/sodastream-toppbild-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/sodastream-toppbild-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/09\/sodastream-toppbild-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Customer Story<\/span>Sodastream and Validoo <\/h3>                <p class=\"card-text text-left\"> Meet Swedish SodaStream who use the Validoo service for information management and quality assurance.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-contact-us\">Contact us<\/h2>\n\n\n\n<p>Do you have questions about GS1 standards in the beauty industry? By filling in the form, you will be in direct contact with the person responsible for beauty at GS1 Sweden.<\/p>\n\n\n<p>[contact-form-7 id=&#8221;1675265&#8243; title=&#8221;Submit Beauty (ENG)&#8221;]<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1150\" height=\"1024\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-1-1150x1024.jpg\" alt=\"\" class=\"wp-image-47833\" style=\"aspect-ratio:1.123046875;width:398px;height:auto\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-1-1150x1024.jpg 1150w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-1-300x267.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-1-768x684.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-1-1536x1368.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-1-640x570.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-1-1024x912.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-1-1280x1140.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-1.jpg 1872w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><figcaption class=\"wp-element-caption\">Lena Coulibaly, Senior Sales &amp; Client Relations Manager, GS1 Sweden<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The beauty industry uses GS1 standards to uniquely identify products and share accurate information in an automated flow. The beauty industry is currently being introduced to the next level in its digitalisation, which is about streamlined and correct master data management.<\/p>\n","protected":false},"author":2,"featured_media":29095,"parent":2938,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"beauty, Beauty, makeup, skincare, hair products","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"30552,33673,38877,20098,40502,13095","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-29305","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beauty &#187; GS1 Sweden<\/title>\n<meta name=\"description\" content=\"The beauty industry uses GS1 standards to uniquely identify products and share accurate information in an automated flow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.se\/en\/your-industry\/retail\/beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty\" \/>\n<meta property=\"og:description\" content=\"The beauty industry uses GS1 standards to uniquely identify products and share accurate information in an automated flow. 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