{"id":28684,"date":"2022-02-03T18:52:55","date_gmt":"2022-02-03T16:52:55","guid":{"rendered":"https:\/\/gs1.se\/2d-in-retail\/"},"modified":"2025-11-27T15:57:26","modified_gmt":"2025-11-27T13:57:26","slug":"2d-barcodes-in-retail","status":"publish","type":"page","link":"https:\/\/gs1.se\/en\/2d-barcodes-in-retail\/","title":{"rendered":"2D barcodes in retail"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"om-2d-koder\">About 2D barcodes<\/h2>\n\n\n\n<p>The demand for product information is growing rapidly. Businesses, public authorities, and consumers are increasingly seeking more detailed information about the products they buy, sell, or use. However, the information available on packaging and labels is limited. That is why the retail industry has set a global ambition: by the end of 2027, point-of-sale (POS) systems should be capable of reading 2D barcodes powered by GS1 \u2013 in addition to today\u2019s linear barcodes.<\/p>\n\n\n\n<p>Retailers have identified 2D barcodes powered by GS1 as the solution. These codes can be scanned both at the checkout and by smartphones \u2013 unlocking capabilities far beyond what traditional barcodes can offer. Brand owners will be able to link a product\u2019s unique <a href=\"https:\/\/gs1.se\/en\/identify\/global-trade-item-number-gtin\/\">GTIN<\/a> (Global Trade Item Number) to a wealth of personalised information accessible via the packaging. Retailers, in turn, can easily retrieve this data by upgrading their POS systems.<\/p>\n\n\n\n<p>The global transition to 2D barcode scanning at the POS is already underway. Brand owners should therefore begin implementing the most suitable type of 2D code now, to support their key use cases and business needs.<\/p>\n\n\n<section class=\"block-benefits-list-card pt-6 pb-6 gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n                      <\/div>\n              <div id=\"benefits-list-card-qr-code-with-gs1-digital-link-syntax\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n          <div class=\"card no-hover h-100\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"450\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/05\/2d-explorer-marketing-qr-dl-450-768x450.png\" class=\"card-img-top object-fit-cover px-4 pt-4\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" \/>                        <div class=\"card-body card-text\">\n              <h3 class=\"card-title text-secondary\">QR code with GS1 Digital Link syntax<\/h3>                            \n                              <ul class=\"list-unstyled mt-4\">\n                                      <li class=\"mb-3\">\n                      <div class=\"clearfix\">\n                        <div class=\"float-left pt-1 gs1-color-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n          <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n        <\/svg><\/div><div class=\"ml-4\">Takes up little space on the packaging<\/div>\n                      <\/div>\n                    <\/li>\n                                      <li class=\"mb-3\">\n                      <div class=\"clearfix\">\n                        <div class=\"float-left pt-1 gs1-color-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n          <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n        <\/svg><\/div><div class=\"ml-4\">Can be scanned by the consumer with a mobile phone<\/div>\n                      <\/div>\n                    <\/li>\n                                      <li class=\"mb-3\">\n                      <div class=\"clearfix\">\n                        <div class=\"float-left pt-1 gs1-color-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n          <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n        <\/svg><\/div><div class=\"ml-4\">Connects to the web<\/div>\n                      <\/div>\n                    <\/li>\n                                  <\/ul>\n                          <\/div>\n                      <\/div>\n        <\/div>\n              <div id=\"benefits-list-card-gs1-datamatrix\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n          <div class=\"card no-hover h-100\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"450\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/05\/2d-explorer-gs1datamatrix-450-768x450.png\" class=\"card-img-top object-fit-cover px-4 pt-4\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" \/>                        <div class=\"card-body card-text\">\n              <h3 class=\"card-title text-secondary\">GS1 DataMatrix<\/h3>                            \n                              <ul class=\"list-unstyled mt-4\">\n                                      <li class=\"mb-3\">\n                      <div class=\"clearfix\">\n                        <div class=\"float-left pt-1 gs1-color-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n          <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n        <\/svg><\/div><div class=\"ml-4\">Takes up little space on the packaging<\/div>\n                      <\/div>\n                    <\/li>\n                                      <li class=\"mb-3\">\n                      <div class=\"clearfix\">\n                        <div class=\"float-left pt-1 gs1-color-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n          <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n        <\/svg><\/div><div class=\"ml-4\">Requires an app to be scanned with a mobile phone<\/div>\n                      <\/div>\n                    <\/li>\n                                  <\/ul>\n                          <\/div>\n                      <\/div>\n        <\/div>\n              <div id=\"benefits-list-card-data-matrix-with-gs1-digital-link-syntax\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n          <div class=\"card no-hover h-100\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"450\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/05\/2d-explorer-data-matrix-digitallink-450-768x450.png\" class=\"card-img-top object-fit-cover px-4 pt-4\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" \/>                        <div class=\"card-body card-text\">\n              <h3 class=\"card-title text-secondary\">Data Matrix with GS1 Digital Link syntax<\/h3>                            \n                              <ul class=\"list-unstyled mt-4\">\n                                      <li class=\"mb-3\">\n                      <div class=\"clearfix\">\n                        <div class=\"float-left pt-1 gs1-color-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n          <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n        <\/svg><\/div><div class=\"ml-4\">Takes up little space on the packaging<\/div>\n                      <\/div>\n                    <\/li>\n                                      <li class=\"mb-3\">\n                      <div class=\"clearfix\">\n                        <div class=\"float-left pt-1 gs1-color-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n          <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n        <\/svg><\/div><div class=\"ml-4\">Requires an app to be scanned with a mobile phone<\/div>\n                      <\/div>\n                    <\/li>\n                                      <li class=\"mb-3\">\n                      <div class=\"clearfix\">\n                        <div class=\"float-left pt-1 gs1-color-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-check-circle-fill d-block\" viewBox=\"0 0 16 16\">\n          <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zm-3.97-3.03a.75.75 0 0 0-1.08.022L7.477 9.417 5.384 7.323a.75.75 0 0 0-1.06 1.06L6.97 11.03a.75.75 0 0 0 1.079-.02l3.992-4.99a.75.75 0 0 0-.01-1.05z\"\/>\n        <\/svg><\/div><div class=\"ml-4\">Connects to the web<\/div>\n                      <\/div>\n                    <\/li>\n                                  <\/ul>\n                          <\/div>\n                      <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"block-cards block-cards-vertical full-width pt-6 pb-6 gs1-background-color-ui-1\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Start your 2D journey<\/h2>              <\/div>\n                        <div id=\"card-for-brand-owners\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/2d-barcodes-in-retail\/brand-owners\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/varumarkesagare-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/varumarkesagare-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/varumarkesagare-350x242.jpg 350w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/varumarkesagare-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">For brand owners<\/h3>                              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-for-retailers\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/2d-barcodes-in-retail\/retailers\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/handlar-i-butik-retailers-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/handlar-i-butik-retailers-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/handlar-i-butik-retailers-350x242.jpg 350w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/handlar-i-butik-retailers-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">For retailers<\/h3>                              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-for-solution-providers\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/2d-barcodes-in-retail\/solution-providers\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-system-2-1-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-system-2-1-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-system-2-1-350x242.jpg 350w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/07\/pos-system-2-1-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">For solution providers<\/h3>                              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"section-text-graphics full-width pt-6  layer-0 position-relative bg-cover gs1-background-color-white\">\n  <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-12\">\n      <h2>Benefits of 2D barcodes<\/h2>          <\/div>\n  <\/div>\n    <div class=\"row mt-4\">\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/04\/gs1-ikon-lagerhantering.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Inventory management<\/h6>\n            <div class=\"gs1-small\">Apply \u201cfirst in, first out\u201d, improve inventory management, reduce administration, increase availability, and minimise waste. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/04\/gs1-ikon-sparbarhet.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Traceability<\/h6>\n            <div class=\"gs1-small\">Verify product authenticity, ingredient and origin information, ensure transparency in the supply chain, and enhance consumer trust. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/04\/gs1-ikon-produktsakerhet.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Safety<\/h6>\n            <div class=\"gs1-small\">Protect your brand integrity, prevent the sale of expired or recalled products, and stop counterfeit goods. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n    \n  <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"section-text-graphics full-width  pb-6 layer-0 position-relative bg-cover gs1-background-color-white\">\n  <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-12\">\n                <\/div>\n  <\/div>\n    <div class=\"row mt-4\">\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/04\/gs1-ikon-hallbarhet.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Sustainability<\/h6>\n            <div class=\"gs1-small\">Get information about recycling, enable circular economy, counter waste and view original information. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/04\/gs1-ikon-engagerade-konsumenter.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Consumer engagement<\/h6>\n            <div class=\"gs1-small\">Get access to approved brand information, promotions, recipes and brand engagement.  <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n                <div class=\"col-12 col-md-6 col-lg d-flex flex-column\">\n        <div class=\"row\">\n          <div class=\"col-12\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/04\/gs1-ikon-battre-forpackningar.svg\" class=\"h-72px mb-3\" alt=\"\" \/>          <\/div>\n          <div class=\"col-12\">\n            <h6 class=\"text-secondary\">Improved packaging<\/h6>\n            <div class=\"gs1-small\">On-pack marketing, better ability to comply with legislation and improved consumer experience. <\/div>\n          <\/div>\n        <\/div>\n              <\/div>\n    \n  <\/div>\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1020\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/06\/gs1-joint-statement-logos-ppt-2048x1020.png\" alt=\"N\u00e4sta generation QR-koder\" class=\"wp-image-59605\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/06\/gs1-joint-statement-logos-ppt-2048x1020.png 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/06\/gs1-joint-statement-logos-ppt-300x149.png 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/06\/gs1-joint-statement-logos-ppt-768x382.png 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/06\/gs1-joint-statement-logos-ppt-1536x765.png 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/06\/gs1-joint-statement-logos-ppt-640x319.png 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/06\/gs1-joint-statement-logos-ppt-1024x510.png 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/06\/gs1-joint-statement-logos-ppt-1280x637.png 1280w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-global-fmcg-companies-call-for-next-generation-qr-codes\">Global FMCG companies call for next generation QR codes<\/h2>\n\n\n\n<p>Today, exactly 50 years after the first barcode scan, Swedish industry media is highlighting that 22 leaders from some of the world\u2019s largest consumer goods companies have signed a joint statement for the industry\u2019s introduction of QR codes using GS1 standards.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gs1.se\/en\/news\/global-fmcg-companies-call-for-next-generation-qr-codes\/\">Read the article <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"block-cards block-cards-vertical full-width pt-6 pb-6 gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Discover 2D barcodes<\/h2>              <\/div>\n                        <div id=\"card-discover-2d-bacodes-for-retail\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/2d-koder-inom-retail\/upptack-2d-koder-for-retail\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/retail-genre-apparel-scaled-768x531.jpeg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/retail-genre-apparel-scaled-768x531.jpeg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/12\/retail-genre-apparel-scaled-576x398.jpeg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">Discover 2D bacodes for retail<\/h3>                <p class=\"card-text text-left\">Explore the benefits you can get from different 2D barcodes.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-engaging-consumers-via-mobile\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/2d-koder-inom-retail\/upptack-2d-koder-for-retail\/engagera-konsumenter-via-mobilen\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/08\/consumer-engagement_feature-300x200-1.png\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">Engaging consumers via mobile<\/h3>                <p class=\"card-text text-left\">2D barcodes for increased consumer engagement.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-2d-barcodes-for-different-use-cases\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/2d-koder-inom-retail\/upptack-2d-koder-for-retail\/2d-koder-for-en-rad-olika-anvandningsfall\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/08\/shop-assistant_feature-300x200-1.png\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">2D barcodes for different use cases<\/h3>                <p class=\"card-text text-left\">2D barcodes for uses across the supply chain.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"full-width layer-0 hero hero-type-4 size-1 \">\n    <figure class=\"m-0 h-100 w-100 position-absolute layer-1\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"680\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/hero-retail-klader-mindre-1536x680.jpg\" class=\"w-100 h-100 object-fit-cover\" alt=\"Kl\u00e4der i butik\" sizes=\"auto, (max-width: 767px) 100vw, 100vw\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/hero-retail-klader-mindre-1536x680.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/hero-retail-klader-mindre-300x133.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/hero-retail-klader-mindre-2048x907.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/hero-retail-klader-mindre-768x340.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/hero-retail-klader-mindre-640x283.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/hero-retail-klader-mindre-1024x453.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/06\/hero-retail-klader-mindre-1280x567.jpg 1280w\" \/>\n  <\/figure>\n    <div class=\"container h-100 layer-3 position-relative py-4\">\n    <div class=\"row h-100\">\n      <div class=\"col-12 col-md-8 col-lg-6 col-xl-6 align-self-center py-4\">\n        <span class=\"gs1-eyebrow\">GS1 and 2D barcodes<\/span>\n                <h2 class=\"m-0 gs1-color-white\">Frequently asked questions<\/h2>\n                        <div class=\"mt-3 gs1-color-white\">\n          Here are frequently asked questions about 2D barcodes and much more you might want to know about GS1.\n        <\/div>\n                        <a href=\"https:\/\/gs1.se\/kundservice\/#heading-globalt-2d-program\"\n          class=\"mt-5 mr-4 btn btn-lg btn-primary \">To our FAQ<\/a>\n                      <\/div>\n    <\/div>\n  <\/div>\n      <div class=\"overlay gradient-ltr layer-2 \"\n    style=\"background:linear-gradient(90deg, var(--blue) 40%, hsla(0,0%,100%,0) 100%);\"><\/div>\n    <\/section>\n\n\n\n<section class=\"section-benefits-list-group test-1- full-width pb-6 pt-6 layer-0 position-relative gs1-background-color-\">\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Technical specification<\/h2>        <p><p>Here you will find shortcuts to specifications and open source code for implementation.<\/p>\n<\/p>      <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-2 m-0 mt-4 p-0\">\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/github.com\/gs1\">GS1 GitHub for 2D and GS1 Digital Link<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-file-earmark-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M4 0h5.293A1 1 0 0 1 10 .293L13.707 4a1 1 0 0 1 .293.707V14a2 2 0 0 1-2 2H4a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2zm5.5 1.5v2a1 1 0 0 0 1 1h2l-3-3z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/www.gs1.org\/standards\/gs1-barcodes\/gs1-barcode-syntax-resource\" target=\"_blank\" rel=\"noopener\">GS1 Barcode Syntax Resource<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n<section class=\"section-benefits-list-group test-1- full-width pb-6  layer-0 position-relative gs1-background-color-white\">\n    <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>A global 2D program<\/h2>        <p><p>A global shift is underway, with brand owners and retailers working together to label packaging with barcodes and 2D barcodes. The initiative to move to the next generation barcodes comes from industry-leading global players and covers all <a href=\"https:\/\/gs1.se\/en\/your-industry\/retail\/\">retail<\/a> and <a href=\"https:\/\/gs1.se\/en\/your-industry\/consumer-packaged-goods\/\">FMCG<\/a> product categories, including variable weight goods.<\/p>\n<\/p>      <\/div>\n      <div class=\"col-12\">\n        <ul class=\"columns-lg-2 m-0 mt-4 p-0\">\n                      <li class=\"list-group-item border-0 p-0 bg-transparent\">\n              <div class=\"clearfix\">\n              <div class=\"float-left pt-1 gs1-color-orange-accessible\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-arrow-right-circle-fill d-block\" viewBox=\"0 0 16 16\">\n  <path d=\"M8 0a8 8 0 1 1 0 16A8 8 0 0 1 8 0zM4.5 7.5a.5.5 0 0 0 0 1h5.793l-2.147 2.146a.5.5 0 0 0 .708.708l3-3a.5.5 0 0 0 0-.708l-3-3a.5.5 0 1 0-.708.708L10.293 7.5H4.5z\"\/>\n<\/svg><\/div><div class=\"ml-4\"><p><a class=\"arrow-link\" href=\"https:\/\/www.gs1.org\/industries\/retail\/2D-barcodes\">Global site for 2D barcodes in Retail<\/a><\/p>\n<\/div>\n              <\/div>\n            <\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>2D in retail is a global industry initiative to move towards two-dimensional barcodes QR and GS1 DataMatrix.<\/p>\n","protected":false},"author":2,"featured_media":25036,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"2d (100), 2D code (100), 2d in retail (100)","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"24014,33673,45280,34768,28963,34194","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-28684","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2D barcodes in retail &#187; 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