
{"id":18546,"date":"2021-09-02T11:24:36","date_gmt":"2021-09-02T09:24:36","guid":{"rendered":"https:\/\/gs1.se\/din-produkts-digitala-story-borjar-har\/"},"modified":"2026-02-09T10:48:57","modified_gmt":"2026-02-09T08:48:57","slug":"din-produkts-digitala-story-borjar-har","status":"publish","type":"page","link":"https:\/\/gs1.se\/en\/","title":{"rendered":"Your product&#8217;s digital story begins here"},"content":{"rendered":"<section class=\"section-text-graphics py-6 layer-0 position-relative bg-cover\" style=\"background-image: url(); \">\n  <div class=\"row m-0\">\n    <div class=\"col-12 col-md-6 align-self-center mb-4\">\n      <h2 class=\"gs1-display-2\">Identify, capture and share information &#8211; GS1 standards will help you.<\/h2>\n            <a href=\"https:\/\/gs1.se\/en\/gs1-standards\/\" target=\"\">Read more <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-arrow-right\" viewBox=\"0 0 16 16\">\n  <path fill-rule=\"evenodd\" d=\"M1 8a.5.5 0 0 1 .5-.5h11.793l-3.147-3.146a.5.5 0 0 1 .708-.708l4 4a.5.5 0 0 1 0 .708l-4 4a.5.5 0 0 1-.708-.708L13.293 8.5H1.5A.5.5 0 0 1 1 8z\"\/>\n<\/svg>\n<\/a>    <\/div>\n\n\n\n    <div class=\"col-12 col-md-6\">\n      <ul class=\"list-group\">\n                      <li class=\"list-group-item m-0 pl-4 border-bottom-0 border-top border-left-0 border-right-0\">\n        <a href=\"https:\/\/gs1.se\/en\/identify\/\" target=\"\" title=\"\">          <div class=\"row\">\n            <div class=\"col-3 align-self-center\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/06\/gs1_icon_identify_on_white_rgb_2014-12-17.svg\" class=\"attachment-full size-full\" alt=\"GS1 Identify\" \/>\n              <\/div>\n            <div class=\"col-9\">\n              \n              <h6 class=\"text-secondary\">Identify<\/h6>\n              <div class=\"gs1-small\">Create numbers to uniquely identify products, locations, packages and assets across the supply chain. <\/div>\n              \n            <\/div>\n          <\/div>\n\n          <\/a>        <\/li>\n\n                      <li class=\"list-group-item m-0 pl-4 border-bottom-0 border-top border-left-0 border-right-0\">\n        <a href=\"https:\/\/gs1.se\/en\/capture\/\" target=\"\" title=\"\">          <div class=\"row\">\n            <div class=\"col-3 align-self-center\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/06\/gs1_icon_capture_on_white_rgb_2014-12-17.svg\" class=\"attachment-full size-full\" alt=\"Capture\" \/>\n              <\/div>\n            <div class=\"col-9\">\n              \n              <h6 class=\"text-secondary\">Capture<\/h6>\n              <div class=\"gs1-small\">Unique barcodes, 2D codes or RFID\/EPC tags. Reliable and multipurpose data carriers \u2013 always ready to be scanned. <\/div>\n              \n            <\/div>\n          <\/div>\n\n          <\/a>        <\/li>\n\n                      <li class=\"list-group-item m-0 pl-4 border-bottom-0 border-top border-left-0 border-right-0\">\n        <a href=\"https:\/\/gs1.se\/en\/share\/\" target=\"\" title=\"\">          <div class=\"row\">\n            <div class=\"col-3 align-self-center\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/06\/gs1_icon_share_on_white_rgb_2014-12-17.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\n              <\/div>\n            <div class=\"col-9\">\n              \n              <h6 class=\"text-secondary\">Share<\/h6>\n              <div class=\"gs1-small\">Automated distribution of high quality information about products and locations to your trading partners. <\/div>\n              \n            <\/div>\n          <\/div>\n\n          <\/a>        <\/li>\n\n            <\/ul>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n\n<section class=\"block-cards block-cards-vertical full-width pt-6 pb-6 gs1-background-color-ui-2\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Services<\/h2>        <p>Easy use of GS1 standards with digital services and smart online tools.<\/p>      <\/div>\n                        <div id=\"card-check-digit-calculator\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/check-digit-calculator\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"363\" height=\"201\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/08\/berakna_kontrollsiffra-illustration-kort-start.svg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"Ber\u00e4kna kontrollsiffra\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">Check digit calculator<\/h3>                <p class=\"card-text text-left\">Digital online tool for calculating the check digit in your GTIN.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-verified-by-gs1\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/verified-by-gs1\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"202\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/08\/gs1_nummerupplysning_illustration_kort_gepir_png.png\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/08\/gs1_nummerupplysning_illustration_kort_gepir_png.png 364w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/08\/gs1_nummerupplysning_illustration_kort_gepir_png-300x166.png 300w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">Verified by GS1<\/h3>                <p class=\"card-text text-left\">Verified information about a product or party, with data directly from the owner of a GTIN or GLN.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-productsearch\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/productsearch\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"363\" height=\"201\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/08\/gs1_product-search-illustration-kort.svg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">ProductSearch<\/h3>                <p class=\"card-text text-left\">Public product database with current information about products.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"block-cards block-cards-horizontal full-width pt-6 pb-6 gs1-background-color-white\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Digital services<\/h2>        <p>Send and receive accurate information about products. <\/p>      <\/div>\n                        <div id=\"card-validoo\" class=\"col-12 col-lg-6 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/standards-and-services\/validoo\/\" class=\"card  h-100 text-decoration-none border-0 \" target=\"\">\n              <div class=\"row no-gutters h-100\">\n                <div class=\"col-4 h-100\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"590\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/08\/validoo-kort-start-768x590.jpg\" class=\"h-100 object-fit-cover rounded-left\" alt=\"\" sizes=\"auto, (max-width: 768px) 576px, 576px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/08\/validoo-kort-start-768x590.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2021\/08\/validoo-kort-start-576x443.jpg 576w\" \/>                <\/div>\n                <div class=\"card-body col-8 px-3 bg-secondary\">\n                  <h4 class=\"card-title text-white\">Validoo<\/h4>                  <p class=\"card-text text-left text-white\">Manage, validate and share product information and images. Validoo helps you secure data quality and tell the story of your product range.<\/p>                <\/div>\n              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-integrations\" class=\"col-12 col-lg-6 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/guides\/apis-to-send-share-and-receive-information\/\" class=\"card  h-100 text-decoration-none border-0 \" target=\"\">\n              <div class=\"row no-gutters h-100\">\n                <div class=\"col-4 h-100\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"590\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/12\/kort-integrationer-768x590.jpg\" class=\"h-100 object-fit-cover rounded-left\" alt=\"\" sizes=\"auto, (max-width: 768px) 576px, 576px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/12\/kort-integrationer-768x590.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/12\/kort-integrationer-576x443.jpg 576w\" \/>                <\/div>\n                <div class=\"card-body col-8 px-3 bg-secondary\">\n                  <h4 class=\"card-title text-white\">Integrations<\/h4>                  <p class=\"card-text text-left text-white\">With our APIs, you can integrate your company&#8217;s systems to efficiently send, retrieve, and share information about products, locations, and companies in real time.<\/p>                <\/div>\n              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section-carousel layer-0 position-relative full-width\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Initiatives<\/h2>              <\/div>\n    <\/div>\n  <\/div>\n  <div id=\"carousel-69e5421306597\" class=\"carousel slide mt-4\" data-ride=\"carousel\" data-interval=\"8000\">\n    <div class=\"carousel-inner\">\n\n                      <div class=\"carousel-item active\">\n          <a class=\"position-absolute w-100 h-100 layer-4\" href=\"https:\/\/gs1.se\/en\/digital-product-passports\/\" target=\"\" aria-label=\"Digital Product Passports\"><span class=\"sr-only\">Digital Product Passports<\/span><\/a>          <figure>\n          <img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"1024\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/10\/dpp-digital-product-passports-1638x1024.jpeg\" class=\"w-100 h-100 object-fit-cover d-block layer-1\" alt=\"Digitala Produktpass (DPP)\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/10\/dpp-digital-product-passports-1638x1024.jpeg 1638w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/10\/dpp-digital-product-passports-300x188.jpeg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/10\/dpp-digital-product-passports-768x480.jpeg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/10\/dpp-digital-product-passports-1536x960.jpeg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/10\/dpp-digital-product-passports-2048x1280.jpeg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/10\/dpp-digital-product-passports-640x400.jpeg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/10\/dpp-digital-product-passports-1024x640.jpeg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2022\/10\/dpp-digital-product-passports-1280x800.jpeg 1280w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\" \/>          <\/figure>\n          <div class=\"container h-100 layer-3 text-secondary align-self-center\">\n            <div class=\"row h-100 justify-content-center justify-content-md-start\">\n              <div class=\"col-11 col-md-8 col-lg-5 bg-white px-3 py-4 align-self-end align-self-md-center rounded border quote-icon\">\n                <p class=\"text-secondary\">Digital product passports will accelerate the transition to a more circular economy.<\/p>\n                <div class=\"row\">\n                  <div class=\"col-auto\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/03\/staffan-olsson-gs1-sweden-high-res-fyrkant-150x150.jpg\" class=\"rounded-circle w-48px\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/03\/staffan-olsson-gs1-sweden-high-res-fyrkant-150x150.jpg 150w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/03\/staffan-olsson-gs1-sweden-high-res-fyrkant-300x300.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/03\/staffan-olsson-gs1-sweden-high-res-fyrkant-1024x1024.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/03\/staffan-olsson-gs1-sweden-high-res-fyrkant-768x768.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/03\/staffan-olsson-gs1-sweden-high-res-fyrkant-1536x1536.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/03\/staffan-olsson-gs1-sweden-high-res-fyrkant-640x640.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/03\/staffan-olsson-gs1-sweden-high-res-fyrkant-1280x1280.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/03\/staffan-olsson-gs1-sweden-high-res-fyrkant.jpg 1667w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>                  <\/div>\n                  <div class=\"col pl-0\">\n                    <div class=\"text-secondary\">Staffan Olsson<\/div>\n                    <div class=\"gs1-color-ui-8 small\">Head of Public Affairs, GS1 Sweden<\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n                      <div class=\"carousel-item \">\n          <a class=\"position-absolute w-100 h-100 layer-4\" href=\"https:\/\/gs1.se\/en\/esg\/\" target=\"_blank\" aria-label=\"\"><span class=\"sr-only\"><\/span><\/a>          <figure>\n          <img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"1024\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/08\/esg-landningssida-2560x1600-1-1638x1024.jpg\" class=\"w-100 h-100 object-fit-cover d-block layer-1\" alt=\"skog och hav ovanifr\u00e5n\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/08\/esg-landningssida-2560x1600-1-1638x1024.jpg 1638w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/08\/esg-landningssida-2560x1600-1-300x188.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/08\/esg-landningssida-2560x1600-1-768x480.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/08\/esg-landningssida-2560x1600-1-1536x960.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/08\/esg-landningssida-2560x1600-1-2048x1280.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/08\/esg-landningssida-2560x1600-1-640x400.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/08\/esg-landningssida-2560x1600-1-1024x640.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/08\/esg-landningssida-2560x1600-1-1280x800.jpg 1280w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\" \/>          <\/figure>\n          <div class=\"container h-100 layer-3 text-secondary align-self-center\">\n            <div class=\"row h-100 justify-content-center justify-content-md-start\">\n              <div class=\"col-11 col-md-8 col-lg-5 bg-white px-3 py-4 align-self-end align-self-md-center rounded border quote-icon\">\n                <p class=\"text-secondary\">ESG emphasizes the importance of corporate sustainability \u2013 traceable value chains pave the way forward.<\/p>\n                <div class=\"row\">\n                  <div class=\"col-auto\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/10\/lena-coulibaly-gs1-sweden-150x150.jpg\" class=\"rounded-circle w-48px\" alt=\"\" \/>                  <\/div>\n                  <div class=\"col pl-0\">\n                    <div class=\"text-secondary\">Lena Coulibaly<\/div>\n                    <div class=\"gs1-color-ui-8 small\">Industry Portfolio Manager, GS1 Sweden<\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n                      <div class=\"carousel-item \">\n          <a class=\"position-absolute w-100 h-100 layer-4\" href=\"https:\/\/gs1.se\/en\/2d-in-retail\/\" target=\"\" aria-label=\"2D in Retail\"><span class=\"sr-only\">2D in Retail<\/span><\/a>          <figure>\n          <img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"1024\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2d-test-1820x1024.jpg\" class=\"w-100 h-100 object-fit-cover d-block layer-1\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2d-test-1820x1024.jpg 1820w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2d-test-300x169.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2d-test-768x432.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2d-test-1536x864.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2d-test-640x360.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2d-test-1024x576.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2d-test-1280x720.jpg 1280w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/05\/2d-test.jpg 1920w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\" \/>          <\/figure>\n          <div class=\"container h-100 layer-3 text-secondary align-self-center\">\n            <div class=\"row h-100 justify-content-center justify-content-md-start\">\n              <div class=\"col-11 col-md-8 col-lg-5 bg-white px-3 py-4 align-self-end align-self-md-center rounded border quote-icon\">\n                <p class=\"text-secondary\">The introduction of 2D barcodes means completely new and expanded information possibilities for consumers and businesses.<\/p>\n                <div class=\"row\">\n                  <div class=\"col-auto\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/alice-mukaru-2112-150x150.jpg\" class=\"rounded-circle w-48px\" alt=\"\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/alice-mukaru-2112-150x150.jpg 150w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/alice-mukaru-2112-300x300.jpg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/alice-mukaru-2112-1024x1024.jpg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/alice-mukaru-2112-768x768.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/alice-mukaru-2112-1536x1536.jpg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/alice-mukaru-2112-2048x2048.jpg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/alice-mukaru-2112-640x640.jpg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2023\/04\/alice-mukaru-2112-1280x1280.jpg 1280w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>                  <\/div>\n                  <div class=\"col pl-0\">\n                    <div class=\"text-secondary\">Alice Mukaru<\/div>\n                    <div class=\"gs1-color-ui-8 small\">Standard Portfolio Manager, GS1 Sweden<\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n                      <div class=\"carousel-item \">\n                    <figure>\n          <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"895\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/04\/plastforpackningar-forpackningar-2048x895.jpeg\" class=\"w-100 h-100 object-fit-cover d-block layer-1\" alt=\"F\u00f6rpackningar plast\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/04\/plastforpackningar-forpackningar-2048x895.jpeg 2048w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/04\/plastforpackningar-forpackningar-300x131.jpeg 300w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/04\/plastforpackningar-forpackningar-768x336.jpeg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/04\/plastforpackningar-forpackningar-1536x671.jpeg 1536w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/04\/plastforpackningar-forpackningar-640x280.jpeg 640w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/04\/plastforpackningar-forpackningar-1024x447.jpeg 1024w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2024\/04\/plastforpackningar-forpackningar-1280x559.jpeg 1280w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>          <\/figure>\n          <div class=\"container h-100 layer-3 text-secondary align-self-center\">\n            <div class=\"row h-100 justify-content-center justify-content-md-start\">\n              <div class=\"col-11 col-md-8 col-lg-5 bg-white px-3 py-4 align-self-end align-self-md-center rounded border quote-icon\">\n                <p class=\"text-secondary\">GS1 standards for identification, capture and data sharing enable packaging to work in practice<\/p>\n                <div class=\"row\">\n                  <div class=\"col-auto\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2020\/07\/lena-g--150x150.jpg\" class=\"rounded-circle w-48px\" alt=\"\" \/>                  <\/div>\n                  <div class=\"col pl-0\">\n                    <div class=\"text-secondary\">Lena Gr\u00f6nlund<\/div>\n                    <div class=\"gs1-color-ui-8 small\">Standard Team Manager, GS1 Sweden<\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      \n    <\/div>\n    <div class=\"container  carousel-control-wrapper\">\n      <div class=\"row justify-content-end\">\n        <div class=\"col-auto layer-5\">\n    <a class=\"btn btn-icon mx-2\" href=\"#carousel-69e5421306597\" role=\"button\" data-slide=\"prev\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-chevron-left\" viewBox=\"0 0 16 16\">\n        <path fill-rule=\"evenodd\" d=\"M11.354 1.646a.5.5 0 0 1 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class=\"col-12\">\n        <h2>News<\/h2>              <\/div>\n                        <div id=\"card-inter-ikea-group-joins-global-gs1-management-board-to-drive-product-data-standards-and-traceability\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/press-releases\/inter-ikea-group-joins-global-gs1-management-board\/\" class=\"card h-100 text-decoration-none border-0\" target=\"_blank\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/10\/pm-ikea-1920x1080-v2-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/10\/pm-ikea-1920x1080-v2-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/10\/pm-ikea-1920x1080-v2-350x242.jpg 350w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/10\/pm-ikea-1920x1080-v2-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Press release<\/span>Inter IKEA Group Joins Global GS1 Management Board to Drive Product Data Standards and Traceability <\/h3>                <p class=\"card-text text-left\">GS1 Sweden welcomes Inter IKEA Group\u2019s election to the global GS1 Management Board, a significant step in advancing standardisation and supply chain transparency.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-the-future-of-business-is-built-on-trusted-data\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/blog\/the-future-of-business-is-built-on-trusted-data\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/jonatan-tullberg-2025-cropped-768x531.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" srcset=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/jonatan-tullberg-2025-cropped-768x531.jpg 768w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/jonatan-tullberg-2025-cropped-350x242.jpg 350w, https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/11\/jonatan-tullberg-2025-cropped-576x398.jpg 576w\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">Column<\/span>The future of business is built on trusted data<\/h3>                <p class=\"card-text text-left\">AI is here \u2013 and trusted data is key. At GS1, we see the possibilities of AI and are working hard to turn potential into tangible value.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-focus-on-animal-feed-packaging-materials-and-validation-rules-in-gdsn-3-1-33\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/news\/focus-on-animal-feed-packaging-materials-and-validation-rules-in-gdsn-3-1-33\/\" class=\"card h-100 text-decoration-none border-0\" target=\"_blank\">\n              <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/gs1.se\/wp-content\/uploads\/sites\/2\/2025\/10\/man-jobbar-pa-sin-dator-768x500.jpg\" class=\"card-img-top ratio-20x11 object-fit-cover\" alt=\"\" sizes=\"auto, (max-width: 767px) 510px, (max-width: 768px) 330px, (max-width: 992px) 290px, 350px\" \/>              <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\"><span class=\"gs1-eyebrow\">News<\/span>Focus on animal feed, packaging materials and validation rules in GDSN 3.1.33<\/h3>                <p class=\"card-text text-left\">On 15 November, GS1 Trade Item Information and the Global Data Synchronization Network (GDSN) will be updated to version 3.1.33.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"block-cards block-cards-vertical full-width pt-6 pb-6 gs1-background-color-ui-2\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <h2>Need help?<\/h2>              <\/div>\n                        <div id=\"card-documentation\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/guides\/documentation\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n                            <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">Documentation<\/h3>                <p class=\"card-text text-left\">Let our guidelines, rules and process  descriptions help you.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-guides\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n                            <div class=\"card-body\">\n                <h3 class=\"card-title text-secondary\">Guides<\/h3>                <p class=\"card-text text-left\">Get started with practical step by step guides and tutorials.<\/p>              <\/div>\n            <\/a>\n          <\/div>\n                                  <div id=\"card-faq\" class=\"col-12 col-md-6 col-lg-4 mb-4 mt-4\">\n            <a href=\"https:\/\/gs1.se\/en\/guides\/how-to-guides\/\" class=\"card h-100 text-decoration-none border-0\" target=\"\">\n             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GS1 standards provide a global language that will help you do business. <\/p>\n","protected":false},"author":58,"featured_media":2102,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"41157,38694,24014,34768,40163,45470","_relevanssi_noindex_reason":"","footnotes":""},"tags":[],"class_list":["post-18546","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your product&#039;s digital story begins here &#187; GS1 Sweden<\/title>\n<meta name=\"description\" content=\"Every product has a digital story to tell. 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