What does it mean that Validoo have ownership and all immaterial rights to images that Validoo has photographed?

Validoo has ownership of the images that Validoo photographs for a customer. This means that Validoo has the right to use the images within the framework for Validoo. It is always the customer who decides whether an image should be published or not. Customers can always use images in other ways and in other channels, besides Validoo. If you choose to terminate your agreement with Validoo, you can dispose of your product images in any way you want.