What does it mean that GS1 Sweden owns the rights to the images they have photographed?

GS1 Sweden owns the rights to the images we photograph for our customers. This means GS1 Sweden has the right to manage the images within the GS1 Sweden framework. However, the customer always decides whether an image should be published or not. Customers are also free to use the images in other ways and through other channels outside of Validoo. If you decide to terminate your agreement with GS1 Sweden, you are free to use your product images as you wish.