What is the GS1 Global Data Model?
The GS1 Global Data Model (GDM) is a data model used to harmonise and simplify the exchange of product data worldwide. GDM defines a consistent set of product attributes that increases operational efficiency between trading partners, for more accurate, complete and up-to-date product information.
This allows you to offer your consumers a seamless shopping experience across every channel using standardized trade item information. And more everyday efficiency for retailers and brand owners through faster and easier management of basic data.
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Everyone needs better product data
Consumers, trading partners and regulators are demanding that companies deliver more and better product data than ever before. At the same time, parties in the supply chain require different amounts of data to meet their unique needs. It creates a complex business environment, high costs and poor data quality overall.
To meet the requirements, GDM offers an internationally agreed standard that is adapted and harmonised with the data needs of all countries.
Who uses the GS1 Global Data Model?
The Global Data Model is used globally by companies around the world, making it easier to do business. The model is most often used in the CPG industry, alcoholic beverages and Foodservice.
Brand Owners
Data receivers
Consumers
Benefits for consumers and companies
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Make it easier to find the right product online.
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5-10% reduction in returns driven by product data.
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Help deliver personalized experiences and offers.
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30%-60% reduction in effort for data exchange.
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Simplify data management and quality control.
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Reduce the cost of mitigating data issues.
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Maximise opportunities to leverage advanced analytics.
How GDM works
The GS1 Global Data Model clarifies data requirements across trading partners by defining the attributes needed to list and sell your product in a given market.
