Past event
On our webinar you will get tips, advice and best practice on how to use and best optimize product data for your online channels.
Consumers need easily accessible and accurate information about the products they shop for online. Your company’s digital product information becomes a valuable asset to both maintain and expand your customer base.
On June 3, 2020, GS1 Sweden together with Arla Foods presented how you can work efficiently and smart to enrich information about your products on e-commerce platforms.
Program
The digital journey on Arla
Presentation of Arla’s project “The Digital Journey”.
Speakers: Ylva Bergstedt, E-retail Space- & Content Manager and Hanna Wahlström, Process Lead – Go To Market
Company: Arla Foods
Presentation of the 2019 e-commerce survey
How are attributes used for trade item information and image in e-commerce? Mischa Danofsky shares insights and key takeaways from GS1 Swedens latest study.
Speaker: Mischa Danofsky, Product Owner
Company: GS1 Sweden
Information management linked to GS1 and Validoo
Analysis and new approaches to how you can work effective and smart with trade item information.
Speaker: Lena Grönlund, Product Manager
Company: GS1 Sweden
Details
Target group: Suppliers or retailers in the grocery or pharmacy industry.
Participation: Online, YouTube
Cost: Free