| ACTIVE_ENERGY_VITALITY_SUPPORT | Active/Energy/Vitality support | A product that supports an animal during active and everyday lifestyle. | X |
| AGING | Aging | A product that is designed specifically for older/senior life stage. | X |
| ALLERGY_RELIEF | Allergy relief | A product to support and help maintain normal histamine levels to reduce allergy symptoms. | |
| APPETITE_SUPPORT | Appetite support | A product that enhances palatability. | |
| ARTHRITIS | Arthritis | A product that supports joint health and movement to reduce symptoms of arthritis. | |
| BONE_DEVELOPMENT | Bone development | A product that supports growth of bones. | |
| BONE_HEALTH | Bone health | A product that supports maintenance of bones. | |
| BRAIN_DEVELOPMENT | Brain development | A product that supports brain of a growing pet. | |
| BRAIN_HEALTH | Brain health | A product that supports healthy brain function. | |
| CIRCULATORY_HEALTH | Circulatory health | A product that supports circulatory system. | |
| DANDER_REDUCTION | Dander reduction | A product for support in managing a dandruff skin condition. | |
| DENTAL_HEALTH | Dental health | A product that supports clean teeth and helps improve your animal's periodontal health. | X |
| DIABETIC_SUPPORT | Diabetic support | A product that supports the nutritional needs of diabetic animals. | |
| DIGESTIVE_HEALTH | Digestive health | A product that supports the gastrointestinal tract. | |
| EAR_HEALTH | Ear health | A product that supports hearing or otic health. | |
| EYE_HEALTH | Eye health | A product that supports help support eye function and vision. | |
| FAECES_DEODORISATION | Faeces deodorisation | A product that has been designed to reduce or eliminate odours from animal faeces. | |
| FAECES_REDUCTION | Faeces reduction | A product that has been designed to reduce the amount or size of animal faeces. | |
| FRESH_BREATH | Fresh breath | A product that is designed to reduces smells from breath. | |
| GRASS_PROTECTION | Grass protection | A product which reduces the impact of animal waste on grass or lawns by reducing an animals pH waste levels. | |
| GROWTH_SUPPORT | Growth support | A product designed to support growth and development throughout the animal's early life. | |
| HAIRBALL_REDUCTION | Hairball reduction | A product that decreases number of hairballs. | |
| HEART_HEALTH | Heart health | A product that supports heart function. | |
| HIP_JOINT_HEALTH | Hip/Joint health | A product that helps maintain optimal joint function, support cartilage production and protect existing cartilage from breaking down. | |
| HOLISTIC | Holistic | A product designed to support physical, emotional, social and over all well being of the animal. | |
| HORMONE_SUPPORT | Hormone support | A product designed to support healthy hormone levels. | |
| IMMUNE_SUPPORT | Immune support | A product that supports the immune system. | |
| INDOOR | Indoor | A product for animals living indoor that usually do not go outside and have limited access to exercise. | X |
| ITCH_RELIEF | Itch relief | A product that reduces skin irritation. | |
| KIDNEY_HEALTH | Kidney health | A product that supports kidney/renal function. | |
| LIVER_HEALTH | Liver health | A product that supports liver function. | |
| MILK_REPLACEMENT | Milk replacement | A product substitute for mother's milk. Doubles as a milk replacer for infants and complete nutritional supplement for pregnant, lactating and senior animals. | |
| MUSCLE_SUPPORT | Muscle support | A product that supports to improve muscle mass and function. | |
| NEUTERED_SPAYED | Neutered or spayed | A product for neutered or spayed animals. | X |
| PAIN_RELIEF | Pain relief | A product to reduce pain for the animal. | |
| PREGNANCY_SUPPORT | Pregnancy support | A product to meet the unique needs of pregnant animals. | |
| RESPIRATORY_HEALTH | Respiratory health | A product that supports the respiratory system of the animal. | |
| SENSITIVE_SKIN | Sensitive skin | A product for animals with sensitive skin. | |
| SENSITIVE_STOMACH | Sensitive stomach | A product for animals with sensitive stomach. Gastrointestinal distress, mild upset of the digestive system, which can range from a gurgling gut and gas from the rear end right through to sickness and diarrhoea. | |
| SHEDDING_REDUCTION | Shedding reduction | A product that reduces the amount of shedding by the animal. | |
| SKIN_COAT_CARE | Skin/Coat care | A product that supports healthy skin and enhance or restore an animal's coat/fur or fur colour. | |
| STRESS_ANXIETY_REDUCTION_CALMING | Stress/Anxiety reduction/Calming | A product used to promote a positive emotional state/coping to reduce the effects of environmental stress, hyperactivity and anxiety. | |
| TRAINING_BEHAVIOUR | Training/Behaviour | A product used in teaching of a behaviour or action. | |
| URINARY_HEALTH | Urinary health (UTH) | A product that supports a lower urine pH and other urinary condition. Example: Feline lower urinary tract disease. | |
| VETERINARY_DIET | Veterinary diet | A product recommended or prescribed by a veterinarian that targets a specific animal health issue(s). | |
| VITAMIN_MINERAL_SUPPORT | Vitamin/Mineral support | A product designed to support and maintain healthy levels of vitamin and minerals. | |
| WEANING | Weaning | A product for a young animal transitioning from mother's milk to solid food. | |
| WEIGHT_MANAGEMENT | Weight management | A product designed to address weight control, loss or maintenance. | |