Om CGI (Computer Generated Imagery)
CGI-bilder är helt datorgenererade och innebär att varken kamera eller fysisk produkt behövs vid framställandet. Resultatet blir högkvalitativa fotorealistiska produktbilder för marknadsföring och planogram.
Validoos CGI >
This is what happened
1. Creation of a packaging model
To create product images using CGI technology, Validoo’s 3D artist first needed to create a model depicting the shape of the packaging. This was based on a print original and the dimensions of the product. Oskar Långelid says:
“During the spring, we sent drawings and reference pictures of the new jar, so that the 3D artists at Validoo’s photo studio could create a model of the packaging. Validoo handled the artwork together with our agency.
In developing the packaging model, Paulig Foods was involved and gave input on the design proposal. Since the range consisted of variant-based items, which means several different items of the identical packaging type, CGI images became both affordable and time-saving when over 1,300 images were to be produced. Oskar Långelid emphasises:
“The main advantage of CGI images is that the same model forms the basis for several different artworks, which can be easily replaced.
2. Visible contents of the jar
To create images of glass jars with visible content, the spices were photographed separately outside the package and then mounted into each CGI image. In doing so, a photo library was created with Santa Maria’s spices/content that can be used for new CGI images in the future.
“Almost all of our spice packs for retail and food service have a visible window where you can see the spice itself. In future changes of labels or formats, we have that basis ready,” says Oskar Långelid.
3. Labels and materials
Once the 3D artist filled the computer-generated images of the spice jars with different contents, it was time to apply material (glass, paper and plastic) to the different elements of the product (cork and label).
Lighting and other final finish were eventually created to produce a photorealistic product image.
Validoo’s photo studio linked article information to the image, which was then uploaded in Validoo. An important step in Paulig Foods’ launch process was thus completed.
Secured launch and cost savings
The most important thing from a supplier perspective was that CGI technology was able to eliminate the risk element of getting the product images ready in time for launch.
“The choice of CGI meant that we did not have to worry about how we would get the samples on time. We also didn’t have to spend the considerable time it would have taken to pad, pack and send physical samples. Compared to how we developed images before, CGI was also a very cost-effective solution,” says Oskar Långelid.
We are very pleased with the result but also that we got to be involved in the development.Oskar Långelid, Paulig Foods (which owns the Santa Maria brand)
1,300 images for seven different markets
Prior to Santa Maria’s spice launch, three packaging models and over 1,300 CGI images have been produced for all Nordic countries as well as the Baltics, Holland and Belgium where each country has specific imaging requirements.
“The images that were produced would meet the demands of all markets and here it felt very reassuring to use Validoo’s photo studio. We are very pleased with the result but also that we got to be involved in the development,” says Oskar Långelid.
Fem fördelar med CGI
Paulig Foods tipsar om nyttor för leverantörer
- Säkrar ett tidskritiskt moment vid lansering
- Kostnadseffektivt med samma förpackningsmodell för flera olika varianter
- Tidsbesparande eftersom förberedelser inför fotografering inte behövs
- Minskad logistik eftersom du slipper hantering av fysiska varuprov
- Bilder för olika marknader kan tas fram utifrån samma förpackningsmodell
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