Staffan OlssonAmazon has now launched amazon.se and to become a seller on the marketplace your company needs to use GS1 standards.
Your products need to be equipped with the right digital information and barcodes to be sold on this online giant. To get ready for Amazon, Staffan Olsson, who is responsible for Marketplaces at GS1 Sweden, will answer five questions about how to succeed with your product listing.
You will find the answers to questions you may have about product identification. And you’ll learn how GS1 Trade Item Numbers (GTIN) can help you boost sales on the marketplace.
Quick Q&A – are you ready for Amazon?
I’m already a GS1 customer, what do I need to do next?
– If you already use GTINs for unique product identification, you are prepared for listing in Amazon’s product catalog.
What are the benefits for me as a seller who uses GS1 standards?
– To begin with, GTINs increases the number of conversions/purchases when the product gets better visibility. You also gain increased consumer trust since unique GTINs means that products can’t be confused. I am certain most of us have bought an item online that turned out to be for example the wrong product or the wrong size. GTINs also helps with searchability and exposure on the web such as price comparison sites and on Google Shopping.
What GS1 standards does Amazon require?
– Amazon requires you to use GS1 barcodes and GTINs to uniquely identify your products. The same requirements also apply to many other marketplaces.
Can GS1 standards help boost my sales?
– Yes! GTIN uniquely identifies your product among products in the world in the same way that an ID-card or passport can identify people. This allows consumers to be certain that they are clicking on the right product. GTINs also helps you appear in search results on price comparison sites and in Google Shopping ads. For you as a seller this means better customer satisfaction and more clicks on the buy button.
I’m not a GS1 customer. How do I start?
– You need to join GS1 and then start assigning identification numbers (GTINs) and barcoding your products. You also need to start preparing your product images on time according to Amazon’s image requirements. We have created a step-by-step guide to help new sellers get their products ready for Amazon.
What’s on in a near future?
At the international level, GS1 collaborates with several major marketplaces such as Alibaba, Ebay, Google Shopping, Amazon and a few more. The purpose of this global collaboration is to make it as easy and efficient as possible for GS1 users to reach out to as many channels as possible.
The team here at GS1 Sweden will keep you in the loop on our web, LinkedIn and newsletters about ongoing initiatives and everything else you need to know to get ready for Amazon and other marketplaces. Stay tuned!