How your product gets ready for Amazon

How your product gets ready for Amazon
Staffan Olsson, help you get ready for Amazon
Staffan Olsson

Amazon launched in October and to sell on the marketplace your business needs to use GS1 standards.

Your products need to be equipped with the right digital information and labeling to be sold on the online giant. To get started, Staffan Olsson, who is responsible for Marketplaces at GS1 Sweden, will help you along the way.

Here are the answers to the questions you may have about product identification. And you’ll find out how GS1 Trade Item Numbers (GTIN) can help you boost sales on the marketplace.

Quick Q&A – are you ready for Amazon?

I’m already a GS1 customer, What do I need to do next?

– If you already use GTIN for unique product identification, you are ready for listing in Amazon’s product catalog.

What benefits are there for me as a seller in using GS1 standards in Marketplaces?

” To begin with, GTIN increases the number of conversions/purchases since the product has better visibility. You’ll also gain increased consumer confidence as unique GTINs mean that products cannot be confused. Most of us have probably bought an item online that turned out to be the wrong product or the wrong size. GTIN also helps with searchability and exposure elsewhere on the web such as price comparison sites and on Google Shopping.

What GS1 standards does Amazon require?

– Amazon requires you to use barcodes and GTIN to uniquely identify your products. The same requirements also apply to many other marketplaces.

Can GS1 standards help boost my sales?

– Yes! GTIN identifies your product uniquely among products in the world similar to an ID-card or passport, which allows consumers to be absolutely sure that they are clicking on the right product. GTIN also helps you appear in search results on price comparison sites and in Google Shopping ads. This means better customer satisfaction and more clicks on the buy button.

I’m not a GS1 customer. How do I start?

– You need to join GS1 and then start assigning identification numbers (GTINs) and barcoding your products. And get started preparing your product images on time according to Amazon’s image requirements. Here we have developed a step-by-step guide to help new sellers get their products ready for Amazon.

What’s on in a near future?

Ready for Amazon?

At the international level, GS1 collaborates with several major marketplaces such as Alibaba, Ebay, Google Shopping, Amazon and a few more. The purpose of this global collaboration is to make it as easy and efficient as possible for GS1 users to reach out to as many channels as possible.

We at GS1 Sweden will keep you in the loop here on the web, LinkedIn and in our newsletters about ongoing initiatives and everything else you need to know to get ready for Amazon and other marketplaces.

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